Operations
Budget Direct operates three call centres located in Queensland at Kawana Waters, North Lakes as well as at the company's headquarters located in Toowong, Brisbane. The company also has multiple assessment centres inAdvertising
Budget Direct's previous television advertisements depicted a couple called Michael and Michelle. The ads revolved around Michelle's mispronunciation of the word "Budget" whilst explaining the benefits of Budget Direct insurance to Michael who continually corrects her pronunciation. In August 2013 Budget Direct rebranded with an alien version of the shower ad with animated aliens instead of Michelle and Michael. This also included a revelation of a new brand positioning and logo created by Hulsbosch. In January 2014 it was reported that the brand had engaged 303Lowe with the release of new TV ads featuring a daredevil by the name of Captain Risky and tagline "We don't insure Captain Risky to keep prices low", to explain the brand's low to medium risk market positioning. In 2018 a new series of television advertisements were launched with a detective character called 'Sarge' (played by Hamish Clark). The advertisements feature Sarge and a sidekick tackling fantastical and science fiction-based mysteries with the tagline ''Insurance Solved''.Awards
Budget Direct has won the CANSTAR award for Outstanding Value Car Insurance every year from 2007 to 2022. Budget Direct won the ''Money'' Magazine Insurer of the Year award for their Car and Home Insurance products every year from 2017 to 2022. They have also won the ''Money'' Magazine Best-Value Car Insurance award from 2019 to 2022.Budget Direct: About us https://www.choice.com.au/products/money/insurance/car/budget-direct-gold-car-insuranceReferences
External links
*{{official website, https://www.budgetdirect.com.au/ Insurance companies of Australia Financial services companies established in 1999 Companies based in Brisbane 1999 establishments in Australia