Bud Plant Inc. was a
wholesale
Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In ...
comics
a Media (communication), medium used to express ideas with images, often combined with text or other visual information. It typically the form of a sequence of Panel (comics), panels of images. Textual devices such as speech balloons, Glo ...
distributor
A distributor is an electric and mechanical device used in the ignition system of older spark-ignition engines. The distributor's main function is to route electricity from the ignition coil to each spark plug at the correct time.
Design
...
active in the 1970s and 1980s during the growth of the
direct market
The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of:
* three major comic distributors:
** Luna ...
. The company also published a selection of comics and zines during the same period. Starting in 1970 as a
mail-order
Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as:
* Sending an order form in the mail
* Placing an order by telephone call
...
distributor specializing in
underground comix
Underground comix are small press or self-published comic books that are often socially relevant or satirical in nature. They differ from mainstream comics in depicting content forbidden to mainstream publications by the Comics Code Authority, ...
, Bud Plant absorbed some of his smaller rivals in the 1980s, and then sold his business to
Diamond Comics Distributors
Diamond Comic Distributors, Inc. (often called Diamond Comics, DCD, or casually Diamond) is an American comic book distribution (business), distributor serving retailers in North America and worldwide. It transports comic books and graphic nove ...
in 1988. He still, as Bud Plant's Art Books, sells quality reprints and graphic novels.
History
Origins
Plant (born 1952) was a comics and illustrated books enthusiast from
San Jose, California
San Jose, officially the City of San José ( ; ), is a cultural, commercial, and political center within Silicon Valley and the San Francisco Bay Area. With a city population of 997,368 and a metropolitan area population of 1.95 million, it is ...
, who throughout his high school years bought and sold back issue comic books through ads in fanzines such as ''
Rocket's Blast''/''ComicCollector''. In 1968 he co-founded Seven Sons Comic Shop with five friends, John Barrett, Jim Buser, Mike Nolan, Frank Scadina, and Tom Tallmon, in San Jose. Selling Seven Sons within a year, Plant along with Barrett, Buser, and Dick Swan later opened another San Jose-based comics shop called Comic World in 1969.
["THE TOUCAN INTERVIEW: Bud Plant: Comics Retailing Pioneer,"]
''Toucan'': The Official Comic-Con & Wondercon Blog (June 28, 2013).
In 1970 Plant founded Bud Plant, Inc. as a mail order company specializing in
underground comix
Underground comix are small press or self-published comic books that are often socially relevant or satirical in nature. They differ from mainstream comics in depicting content forbidden to mainstream publications by the Comics Code Authority, ...
. (His Holly Drive address appears as the publishing address of the first issue of ''Promethean Enterprises'' in 1969.) In 1971, Plant and five friends spent the summer dealing comics at conventions in Houston,
New York
New York most commonly refers to:
* New York (state), a state in the northeastern United States
* New York City, the most populous city in the United States, located in the state of New York
New York may also refer to:
Places United Kingdom
* ...
, Dallas,
San Diego
San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
, Miami, Boston, and Washington, D.C.
[Jacobson, Aileen. "Serious Comics Fans", '']The Washington Post
''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' (Aug 16, 1971), p. B2.
Plant had met direct market pioneer
Phil Seuling
Philip Nicholas Seuling (; January 20, 1934 – August 21, 1984) was an American comic book fan convention organizer and comics distributor primarily active in the 1970s. Seuling was the organizer of the annual New York Comic Art Convention, orig ...
at the New York ComicCon in 1970. Nolan had met Seuling at the New York convention the year before, and he convinced Barrett, Plant, and Scadina to drive around the country during the summer of '70 with their stash of comix for sale the next year. Scadina canceled at the last minute and Nolan recruited his co-worker
Larry Strawther, a fellow sportswriter at the ''
Redwood City Tribune'', as a replacement. (Strawther would later go on to be a writer-producer on TV shows like ''
Happy Days
''Happy Days'' is an American television sitcom that aired first-run on the American Broadcasting Company, ABC network from January 15, 1974, to July 19, 1984, with a total of 255 half-hour episodes spanning 11 seasons. Created by Garry Marsha ...
'', ''
Laverne & Shirley
''Laverne & Shirley'' is an American television sitcom that ran for eight seasons on American Broadcasting Company, ABC from January 27, 1976, to May 10, 1983. A spin-off of ''Happy Days'', ''Laverne & Shirley'' stars Penny Marshall and Cindy Wi ...
'', ''
Night Court
''Night Court'' is an American television sitcom that premiered on NBC on January 4, 1984, and ended on May 31, 1992, after nine seasons consisting of List of Night Court episodes, 193 episodes. The show is set in the night shift of a Manhattan ...
'', and ''MXC:
Most Extreme Elimination Challenge
''Most Extreme Elimination Challenge'' (''MXC'') is an American comedy television program that aired on TNN/Spike TV from April 19, 2003 to February 9, 2007. It is a re-purpose of footage from the Japanese game show '' Takeshi's Castle'', whic ...
''.) The foursome traveled around the country in Barrett's pick-up tuck with a shell, attending cons in Oklahoma City, Cincinnati, New York and Houston;.
In New York they became good friends with Seuling. They repeated the journey in 1971, with Dick Swann joining them this time. In late 1973 Seuling called Plant to inform him that he had just cut a deal to ship
Archie,
DC,
Marvel
Marvel may refer to:
Business
* Marvel Entertainment, an American entertainment company
** Marvel Comics, the primary imprint of Marvel Entertainment
** Marvel Universe, a fictional shared universe
** Marvel Music, an imprint of Marvel Comics ...
, and
Warren comic books from a new distribution center in
Sparta, Illinois
Sparta is a city in Randolph County, Illinois, Randolph County, Illinois, United States. The population was 4,095 at the 2020 United States census, 2020 census.
The city was the principal filming location for the 1967 film ''In the Heat of the ...
. Seuling offered the West Coast region to Plant, but Plant turned him down, preferring then to concentrate on the proliferating underground comix market.
Publishing
Plant entered the publishing field in 1969 as one of the three publishers, along with Al Davoren and Jim Vadeboncoeur, Jr., of ''
Promethean Enterprises''—a
fanzine
A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''zine'') is a non-professional and non-official publication produced by enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) for the pleas ...
that attempted to straddle the comic/comix boundary. (''Promethean Enterprises'' lasted from 1969 to 1974.) In 1972, Plant took over the publishing responsibilities of the fanzine ''
Anomaly'' from
Jan Strnad
Jan Steven Strnad (sometimes credited as J. Knight; born 1950) is an American writer of comic books, horror, and science fiction. He is known for his many collaborations with artist Richard Corben, as well as his work in the ''Star Wars'' expan ...
who had published three issues since 1969. Plant published issue #4 of ''Anomaly'', evolving it into an underground comic.
As part of his retailing enterprise Comics & Comix (
see below), in 1974 Plant co-published one issue of the underground/
sword and sorcery
Sword and sorcery (S&S), or heroic fantasy, is a subgenre of fantasy characterized by sword-wielding heroes engaged in exciting and violent adventures. Elements of Romance (love), romance, Magic (fantasy), magic, and the supernatural are also ...
hybrid ''Barbarian Killer Funnies''; moving from there to the similarly themed ''
The First Kingdom'', written and illustrated by
Jack Katz. (Under various publishing names, Plant published 24 issues of ''The First Kingdom'', from 1974 to 1986.) Comics & Comix also published three issues of Jim Pinkoski's ''Spaced'' in 1974–1976; two issues of ''
Dan O'Neill's Comics and Stories'' in 1975; and two issues of
Alfredo Alcala
Alfredo P. Alcala (August 23, 1925 – April 8, 2000) was a Filipinos, Filipino comics artist, born in Talisay, Negros Occidental, in the Philippines. Alcala was an established illustrator whose works appeared in the ''Alcala Komix Magazine''. ...
's ''Magic Carpet'' in 1977–1978.
Around 1978, Plant was approached by
Wendy
Wendy is a given name generally given to girls in English-speaking countries.
In Britain during the English Civil War in the mid-1600s, a male Captain Wendy Oxford was identified by the Leveller John Lilburne as a spy reporting on his activit ...
&
Richard Pini about publishing ''
Elfquest
''Elfquest'' (or ''ElfQuest'') is a comic book property created by Wendy and Richard Pini in 1978, and still owned by them. It is a fantasy story about a community of Elves (Elfquest), elves and other fictional species who struggle to survive and ...
'', but he turned the couple down, as he was getting out of the comics publishing business.
(The Pinis later successfully self-published their project.)
From 1980 to 1985, Plant's retail shop Comics & Comix also published the industry trade journal ''
Telegraph Wire''.
Titles published
* ''Promethean Enterprises'' (5 issues, 1969–1974)
* ''Anomaly'' #4 (Nov. 1972) – taking over from
Jan Strnad
Jan Steven Strnad (sometimes credited as J. Knight; born 1950) is an American writer of comic books, horror, and science fiction. He is known for his many collaborations with artist Richard Corben, as well as his work in the ''Star Wars'' expan ...
* ''Barbarian Killer Funnies'' (1974) – by Tom Bird
* ''
The First Kingdom'' (24 issues, 1974–1986) – by
Jack Katz
* ''Spaced'' (3 issues, 1974–1976) – by Jim Pinkoski
* ''
Dan O'Neill's Comics and Stories'' vol. 2 (2 issues, 1975) – by
Dan O'Neill
Dan O'Neill (born April 21, 1942) is an American underground cartoonist, creator of the syndicated comic strip ''Odd Bodkins'' and founder of the underground comics collective the Air Pirates.
Education
O'Neill attended the University of S ...
; picked up from
Company & Sons
Company & Sons was an early underground comix publisher based in San Francisco, ran by John Bagley. The company operated from 1970 to 1973, publishing a total of 15 titles, all but one of them consisting of a single issue.
Company & Sons was the ...
* ''Magic Carpet'' (2 issues, 1977–1978) – by
Alfredo Alcala
Alfredo P. Alcala (August 23, 1925 – April 8, 2000) was a Filipinos, Filipino comics artist, born in Talisay, Negros Occidental, in the Philippines. Alcala was an established illustrator whose works appeared in the ''Alcala Komix Magazine''. ...
* ''Telegraph Wire'' (24 issues, 1980–Dec./Jan. 1985) – trade journal
Comics & Comix
In August 1972, while still an undergraduate at
San Jose State University
San José State University (San Jose State or SJSU) is a Public university, public research university in San Jose, California. Established in 1857, SJSU is the List of oldest schools in California, oldest public university on the West Coast of ...
,
[Beerbohm, Robert]
"Comics Dealer Extraordinaire Robert Beerbohm: In His Own Words"
Comic-Convention Memories (Jan. 6, 2010). Plant co-founded what became the comics retailer
Comics & Comix in
Berkeley, California
Berkeley ( ) is a city on the eastern shore of San Francisco Bay in northern Alameda County, California, United States. It is named after the 18th-century Anglo-Irish bishop and philosopher George Berkeley. It borders the cities of Oakland, Cali ...
, with
John Barrett and Plant's housemate
Robert Beerbohm.
[Beerbohm, Bob]
"Please Consider Buying Some Comics From Industry Icon Robert Beerbohm"
The Comics Reporter (March 14, 2008). In 1973 Comics & Comix helped host the first Bay Area
comics convention
A comic book convention or comic con is a fan convention emphasizing comic books and comic book culture, in which comic book fans gather to meet creators, experts, and each other. Commonly, comic conventions are multi-day events hosted at conv ...
, Berkeleycon 73, in the Pauley Ballroom in the ASUC Building on the
University of California, Berkeley
The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California), is a Public university, public Land-grant university, land-grant research university in Berkeley, California, United States. Founded in 1868 and named after t ...
campus. At that show, Comics & Comix acquired over 4,000
Golden Age
The term Golden Age comes from Greek mythology, particularly the ''Works and Days'' of Hesiod, and is part of the description of temporal decline of the state of peoples through five Ages of Man, Ages, Gold being the first and the one during wh ...
comic books owned by Tom Reilly.
The phenomenal sales of the Reilly collection enabled Comics & Comix to open more retail locations, first in
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
(May 1973), on Columbus Avenue (down from the
North Beach area on the way to
Fisherman's Wharf), and later in
San Jose and
Sacramento
Sacramento ( or ; ; ) is the capital city of the U.S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento and American Rivers in Northern California's Sacramento Valley, Sacramento's 2020 p ...
, making it the first comic book chain store in America.
Expansion
In the early 1980s Plant supplied product to
Destiny Distributors, a sub-distributor based in Seattle and Vancouver, started by
Phil Pankow (which was acquired by Diamond in 1990). In 1982, Plant bought out regional rival
Charles Abar Distribution
Charles is a masculine given name predominantly found in English and French speaking countries. It is from the French form ''Charles'' of the Proto-Germanic name (in runic alphabet) or ''*karilaz'' (in Latin alphabet), whose meaning was ...
, based in
Belmont, California
Belmont is a city in San Mateo County in the U.S. state of California. It is in the San Francisco Bay Area, on the San Francisco Peninsula about halfway between San Francisco and San Jose. It was originally part of Rancho de las Pulgas, f ...
.
[Duin, Steve and Richardson, Mike (eds.) "Bud Plant" in ''Comics Between the Panels'' ( Dark Horse Publishing, 1998) , p. 356–357.]
The year 1985 brought two important developments in the distribution industry, the bankruptcy of Seuling's
Sea Gate Distributors
Philip Nicholas Seuling (; January 20, 1934 – August 21, 1984) was an American comic book fan convention organizer and comics distributor primarily active in the 1970s. Seuling was the organizer of the annual New York Comic Art Convention, orig ...
(Seuling himself had died in 1984), and the failure of Plant's West Coast rival
Pacific Comics
Pacific Comics was a comic book Distribution (marketing), distributor and Comic book publisher, publisher active from 1971 to 1984. The company began as a San Diego, California, comic book shop owned by brothers Bill Schanes, Bill and Steve Schan ...
(which by that point was also a large independent comics publisher). Plant and Midwestern distributor
Capital City Distributors opened "an expanded facility in Seagate's old space in Sparta, Illinois, alongside
acific's oldprinting plant".
[Sanford, Jay Allen]
"Two Men and their Comic Books
, ''San Diego Reader
The ''San Diego Reader'' is an alternative press newspaper in San Diego County, California. Published weekly since October 1972, the ''Reader'' is distributed free on Wednesday and Thursday via street boxes and cooperating retail outlets.
Hi ...
'' blog (Aug. 19, 2004). In 1987, Plant acquired
Alternate Realities Distributing, Inc., based in
Denver, Colorado
Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...
, a wholesale distribution operation run by
Nanette Rozanski.
By 1988, Plant dominated distribution of comics in the West Coast, finally fulfilling Seuling's 1974 vision.
Sale to Diamond
In the summer of 1988,
Steve Geppi of
Diamond Comics Distribution bought Plant's distribution warehouses, allowing Diamond to go "national",
"thereby assuming control of "40 percent of the
direct-sales market".
Later in 1988, Plant also sold Comics & Comix.
Back to basics
After divesting himself of his distribution and brick-and-mortar retail businesses, Plant maintained a mail-order (and now Internet) presence in art books, trade paperbacks, and rare books.
Plant is known for the colorful titles of his sales catalogs:
* ''Bud Plant's Incredible Catalog'' (1987–1996)
* ''Bud Plant Illustrated Books'' (1987–2005) – out-of-print/rare book catalog
* ''Bud Plant's Comic Art Update'' (1993–2002)
* ''Bud Plant Comic Art Wholesale Catalog'' (Winter 1996)
* ''Bud Plant's Incorrigible Catalog'' – pinup art, erotic comic books, etc. (Winter 2001–2002)
* ''Bud Plant's Incredible Update'' (2003–present) – continuation of ''Comic Art Update''
Realignment
On July 5, 2011, Plant announced plans to sell his mail-order business and retire. Then in April 2012 (after failing to find a buyer) he announced plans to downsize (eliminating print catalogs) but continue operations.
After just under a year with no catalogs but email announcements, and just three people on staff, he began expanding again, beginning with color flyers. By 2013 Plant was back to doing smaller full-color bi-monthly catalogs. He also hired back several long-time employees, including Todd Wulf and LaDonna Padgett, who had been with him since before the wholesale business sold to Diamond in 1988.
The company exhibited at the first 48 editions of
San Diego Comic-Con
San Diego Comic-Con is a comic book convention and multi-genre entertainment event held annually in San Diego, California, at the San Diego Convention Center. Founded in 1970, originally showcasing primarily comic books and science fiction/fant ...
, stopping in 2018. Plant was a special guest at the 2019 San Diego Comic-Con, as part of their celebration of the dealers and fans who were at the first Comic-Con in 1970. He spoke on two panels. He was also a guest at the 2019 San Diego Comic Fest and served on two panels there as well.
As of April 2020, Bud Plant was back to producing bi-monthly full-color catalogs, weekly new item emails, and periodic special emails for various categories, such as out-of-print, adult, and clearance sales. The company had a staff of seven full-time employees, including Wulf and Padgett, and remained in the same warehouse of 34 years. 2020 was Plant's 50th year of operation.
Awards
*1985: Named as one of the honorees by DC Comics in the company's 50th anniversary publication ''
Fifty Who Made DC Great''.
* Plant was the recipient of an
Inkpot Award
The Inkpot Award is an honor bestowed annually since 1974 by Comic-Con International. It is given to professionals in the fields of comic books, comic strips, animation, science fiction, and related areas of popular culture, at Comic-Con Internati ...
at the 1994
San Diego Comic-Con
San Diego Comic-Con is a comic book convention and multi-genre entertainment event held annually in San Diego, California, at the San Diego Convention Center. Founded in 1970, originally showcasing primarily comic books and science fiction/fant ...
.
See also
*
List of book distributors
A list is a set of discrete items of information collected and set forth in some format for utility, entertainment, or other purposes. A list may be memorialized in any number of ways, including existing only in the mind of the list-maker, bu ...
References
Further reading
*
*
*
*
*
External links
* {{official website
1970 establishments in California
Plant, Bud
Comics industry
Comics bookshops
Companies based in Nevada County, California
Book distributors
Underground comix
Business services companies established in 1970
American companies established in 1970
American companies disestablished in 1988
1988 disestablishments in California