Brit + Co is a website and lifestyle brand targeted at women. The company was founded by Brit Morin in 2011.

History

Brit + Co was founded in late 2011 by Brit Morin, who was CEO. In January 2018, the company hired Jill Braff, a former general manager of Ellen Digital Ventures, as its new president. Jeff Jones, former Target CMO and

Uber Uber Technologies, Inc. is an American multinational transportation company that provides Ridesharing company, ride-hailing services, courier services, food delivery, and freight transport. It is headquartered in San Francisco, California, a ...

President, joined the company as an advisor in 2017. In April 2019 it was announced that the company was laying off most of its staff as part of a reorganization. The company had exhausted all the capital it had raised, and as a result had to be restructured in bankruptcy. In June 2020, Brit + Co launched women's business accelerato
Selfmade
to support wome

Funding & acquisitions

By 2017, it was reported that Brit + Co had received $45 million in

venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...

funding from investors like Verizon Ventures and Marissa Mayer. The company raised $1.25 million in initial

seed funding Seed money, also known as seed funding or seed capital, is a form of securities offering in which an investor puts capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' suggests ...

in April 2012. The following year, it closed funding rounds with $6.3 million in Series A funding, led by Oak Investment Partners. Led by

Intel Capital Intel Capital Corporation started off as the investment arm of Intel Corporation in 1991 and in January 2025, it spun off as a standalone investment fund. Intel Capital makes equity investments in a range of technology startups and companies off ...

, the company received $20 million in Series B funding in 2015, allowing them to make their first acquisition of a DIY app called Snapguide.

Experiential

Re:Make

Launched in 2013, Re:Make was a conference and festival aimed at young women who want to be more creative in every aspect of their lives. More than 15,000 visitors attended Re:Make 2016.

Holiday House

The Brit + Co Holiday House was an annual pop-up event held in San Francisco for several years, offering creative activity classes, artisan products, and DIY and gifting stations. The 2016 Holiday House was sponsored primarily by

method Method (, methodos, from μετά/meta "in pursuit or quest of" + ὁδός/hodos "a method, system; a way or manner" of doing, saying, etc.), literally means a pursuit of knowledge, investigation, mode of prosecuting such inquiry, or system. In re ...

References

External links

* {{official website, https://www.brit.co Internet properties established in 2011 Companies based in San Francisco DIY culture Online retailers of the United States Lifestyle websites Retail companies established in 2011 2011 establishments in California American companies established in 2011