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Willard Cope Brinton (December 22, 1880 – November 29, 1957''Mechanical Engineering,'' Vol. 80, 1958. p. 158) was an American
consulting engineer Engineering consulting is the practice of performing engineering as a consulting engineer. It assists individuals, public and private companies with process management, idea organization, product design, fabrication, maintenance, repair and operati ...
, president of Brinton Associates, and information visualisation pioneer, particularly known for publication of the 1914 textbook on graphic methods, entitled ''Graphic methods for presenting facts.''


Biography

Brinton was born in
West Chester, Pennsylvania West Chester is a borough (Pennsylvania), borough and the county seat of Chester County, Pennsylvania, United States. Located in the Delaware Valley, Philadelphia metropolitan area, the borough had a population of 18,671 at the 2020 census. West ...
to Samuel Lewis and Elizabeth (Smith) Brinton. He received his BS in
Mechanical engineering Mechanical engineering is the study of physical machines and mechanism (engineering), mechanisms that may involve force and movement. It is an engineering branch that combines engineering physics and engineering mathematics, mathematics principl ...
from
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
in 1907.''Harvard's College Class of 1907''. Secretary's Report. Nr III. 1907-1913. p. 57-58 Brinton started his career as mechanical engineer working for various companies,
Howard Wainer Howard Charles Wainer (born October 26, 1943) is an American statistician, past principal research scientist at the Educational Testing Service, adjunct professor of statistics at the Wharton School of the University of Pennsylvania, and author, ...
(2013). ''Graphic Discovery: A Trout in the Milk and Other Visual Adventures.'' p. 153
and travelled through the United States, and to Europe, Japan and China. Back in New York he started his own consulting company. One of his notable works in the early 1920s was the proposal to initiate a bi-state New York harbor agency, which resulted in the creation of the Port of New York Authority. Brinton also designed production-control equipment for which he received several patents, and wrote two textbooks on graphic methods. Brinton had become associate member of the
ASME The American Society of Mechanical Engineers (ASME) is an American professional association that, in its own words, "promotes the art, science, and practice of multidisciplinary engineering and allied sciences around the globe" via "continuing edu ...
in 1907 and full member in 1912. In 1914 he became chairman of a new committee to develop standards for graphic presentation.GK VanPatter.
Lost Stories Information Design History
" on ''humantific.com'', January 30, 2012.
He was director of the
American Statistical Association The American Statistical Association (ASA) is the main professional organization for statisticians and related professionals in the United States. It was founded in Boston, Massachusetts, on November 27, 1839, and is the second-oldest continuous ...
in 1917 under the presidency of
Allyn Abbott Young Allyn Abbott Young (September 19, 1876 – March 7, 1929) was an American economist. Over his career, he served as president of the American Statistical Association in 1917 and the American Economic Association in 1925, making him one of the fe ...
, and was elected as a Fellow of the American Statistical Association in 1922. He was president of the Harvard Engineering Society in 1932, and member of the Newcomen Society of the United States.


Work


''Graphic methods for presenting facts,'' 1914

In the Preface of "Graphic methods for presenting facts," (1914) Brinton explained the intention of his work: :''In the preparation of this book there has been a constant effort to present the subject to suit the point of view of the
business man A businessperson, also referred to as a businessman or businesswoman, is an individual who has founded, owns, or holds shares in (including as an angel investor) a private-sector company. A businessperson undertakes activities (commercial ...
, the
social worker Social work is an academic discipline and practice-based profession concerned with meeting the basic needs of individuals, families, groups, communities, and society as a whole to enhance their individual and collective well-being. Social wo ...
, and the
legislator A legislator, or lawmaker, is a person who writes and passes laws, especially someone who is a member of a legislature. Legislators are often elected by the people, but they can be appointed, or hereditary. Legislatures may be supra-nat ...
.
Mathematics Mathematics is a field of study that discovers and organizes methods, Mathematical theory, theories and theorems that are developed and Mathematical proof, proved for the needs of empirical sciences and mathematics itself. There are many ar ...
have been entirely eliminated. Technical terms are used practically not at all. Since the readers whom it is most desired to reach are those who have never had any statistical training, consistent effort has been made to keep the whole book on such a plane that it may be found readable and useful by anyone dealing with the complex facts of
business Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...
or
government A government is the system or group of people governing an organized community, generally a State (polity), state. In the case of its broad associative definition, government normally consists of legislature, executive (government), execu ...
. Though written primarily for the non-technical man, it is hoped that this book may, nevertheless, prove convenient to the
engineer Engineers, as practitioners of engineering, are professionals who Invention, invent, design, build, maintain and test machines, complex systems, structures, gadgets and materials. They aim to fulfill functional objectives and requirements while ...
, the
biologist A biologist is a scientist who conducts research in biology. Biologists are interested in studying life on Earth, whether it is an individual Cell (biology), cell, a multicellular organism, or a Community (ecology), community of Biological inter ...
, and the
statistician A statistician is a person who works with Theory, theoretical or applied statistics. The profession exists in both the private sector, private and public sectors. It is common to combine statistical knowledge with expertise in other subjects, a ...
.''Brinton (1914, p. v) More in detail Brinton continued: :''A definite effort has been made to produce a work which can serve as a hand book for anyone who may have occasional
chart A chart (sometimes known as a graph) is a graphics, graphical representation for data visualization, in which "the data is represented by symbols, such as bars in a bar chart, lines in a line chart, or slices in a pie chart". A chart can repres ...
s to prepare for
reports A report is a document or a statement that presents information in an organized format for a specific audience and purpose. Although summaries of reports may be delivered orally, complete reports are usually given in the form of written documen ...
, for
magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
illustration, or for
advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
. Unfortunately, there are extremely few draftsmen who know how to plot a curve or prepare any kind of a chart from data presented to them in the form of tabulated figures. Most draftsmen can plot a curve if they are given the data and an example showing the general type of chart desired. The executive who desires a chart is usually too busy to stand by a draftsman and explain in detail just how the chart should be prepared as concerns those all important details of proportion, scale, width of line, etc. It is believed that the owner of this book will find it feasible to run through the various chapters and pages until he finds a chart most nearly like that which he desires to have made from his own data. A sample chart placed before any draftsman of average ability should give the draftsman practically all the instruction needed for the preparation of a similar chart from other data.'' In a 2012 blog G.K. VanPatter commented, that "Graphic Methods for Presenting Facts is an impressive, early survey of what would today be considered to be bare-bones statistical diagrams and graphic techniques that existed at that moment. Now scarce in original form, this early volume is recognized as the first American book focused on graphic techniques geared for a general audience." In 1921 William Crosby Marshall published a comparable work, and in 1923 Karl G. Karsten followed. About 16 years later in 1939 Brinton published a second renewed edition of his work.


Knowledge representation

In ''Graphic methods for presenting facts'' (1914) explained about the need for knowledge representation:
After a person has collected data and studied a proposition with great care so that his own mind is made up as to the best solution for the problem, he is apt to feel that his work is about completed. Usually, however, when his own mind is made up, his task is only half done.
According to Brinton ineffective presentation can lead to fallacious conclusions:
It is often with impotent exasperation that a person having the knowledge sees some fallacious conclusion accepted, or some wrong policy adopted, just because known facts cannot be marshalled and presented in such manner as to be effective.
And furthermore:
Ordinarily, facts do not speak for themselves. When they do speak for themselves, the wrong conclusions are often drawn from them. Unless the facts are presented in a clear and interesting manner, they are about as effective as a phonograph record with the phonograph missing.


Joint Committee on Standards for Graphic Presentation

On the initiative of Willard C. Brinton and the
American Society of Mechanical Engineers The American Society of Mechanical Engineers (ASME) is an American professional association that, in its own words, "promotes the art, science, and practice of multidisciplinary engineering and allied sciences around the globe" via "continuing edu ...
in 1913 a Joint Committee on Standards for Graphic Presentation was initiated. In this commission participated 15 scientific societies with a national scope, and 2 bureaus of the US federal government. The commission was chaired by Willard C. Brinton, and
Leonard Porter Ayres Leonard Porter Ayres (September 15, 1879 – October 29, 1946) was an American statistician. He played a central role in developing and analyzing large-scale statistical projects, especially for the Russell Sage Foundation. His best-known work de ...
of the
American Statistical Association The American Statistical Association (ASA) is the main professional organization for statisticians and related professionals in the United States. It was founded in Boston, Massachusetts, on November 27, 1839, and is the second-oldest continuous ...
was its secretary. The initial meeting of the committee was held in December 1914. The committee made a study of the methods used in different fields of endeavor for presenting statistical and quantitative data in graphic form. Its intention in 1915 was described as: :''If simple and convenient standards can be found and made generally known, there will be possible a more universal use of graphic methods with a consequent gain to mankind because of the greater speed and accuracy with which complex information may be imparted and interpreted.''American Statistical Association.
Joint committee on standards for graphic presentation
" Publications of ASA 14 (1916): p. 790-791.
In 1915 the committee published their first report, described as preliminary. It consisted of a first set of suggestions, which the committee had thus far considered as representing the more generally applicable principles of elementary graphic presentation in several magazines of the participating scientific societies.For example in: ''I/EC: Industrial and Engineering Chemistry,'' 1915; ''Journal of the American Society of Mechanical Engineers,'' 1915; ''Mechanical Engineering,'' Vol. 37 (1915), p. cv; ''Bulletin of the American Institute of Mining Engineers,'' 1915; Mining and Metallurgy, Nr 106 (1915), p. ix; Actuarial Society of America (1915), ''Transactions,'' Vol. 16, p. 404; ''Engineering Education,'' Vol. 6, (1915), p. 142; and ''Publications of the American Statistical Association,'' 1916 Calvin F. Schmid (1978) summarized: "The report was relatively brief, consisting of 17 simply stated basic rules, each illustrated with one to three diagrams. Fourteen of the rules, including the accompanying diagrams, were devoted exclusively to the portrayal of time series in the form of arithmetic line charts. Of the three remaining rules, one emphasized the preference of linear magnitudes over areas or volumes, another represented a simple procedure pertaining to semi-logarithmetic charts, and the last, the desirability of emphasizing the 100 percent or other base line in the delineation of an arithmetic grid."Calvin F. Schmid,
The role of Standards in Graphic Presentation" in ''Graphic Presentation of Statistical Information''
United States. Bureau of the Census. Statistical Research Division ed. 1978. p. 71
Since this first publication of standards in graphic presentation other committees in the US published revised and extended standards of graphic presentation, according to Schmid (1978), in 1936, 1938, and 1960.


Selected publications

Brinton authored two books on graphic presentation methods, and numerous magazine articles. Books: * Brinton, Willard Cope.
Graphic methods for presenting facts
'. The Engineering magazine company, 1914. * Brinton, Willard Cope.
Graphic presentation
'' New York city, Brinton associates, 1939. Articles, a selection: * American Statistical Association.
Joint committee on standards for graphic presentation
" Publications of ASA 14 (1916): 790-797.


Patents


Patent US1496366
- Siphon
Patent US1524473
- Freight-handling apparatus
Patent US1566521
- Freight shed
Patent US1720204
- Object-holding rig for trucks
Patent US1725750
- Guards and curtain closure


References


External links

*
Lost Stories Information Design History
by GK VanPatter {{DEFAULTSORT:Brinton, Willard Cope 1880 births 1957 deaths American mechanical engineers Data and information visualization experts Harvard John A. Paulson School of Engineering and Applied Sciences alumni People from West Chester, Pennsylvania Fellows of the American Statistical Association Engineers from Pennsylvania