Bresler's Ice Cream
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Bresler's 33 Flavors was an American
ice cream Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...
chain founded in 1927. Its founder was Polish immigrant William J. Bresler, who died in 1985. In 1954, Bresler's began a
fast food Fast food is a type of Mass production, mass-produced food designed for commercial resale, with a strong priority placed on speed of service. ''Fast food'' is a commercial term, limited to food sold in a restaurant or store with frozen, preheat ...
hamburger chain called Henry's Hamburgers. The Bresler's chain was sold in 1987 to Oberweis Dairy in
Aurora, Illinois Aurora is a city in northeastern Illinois, United States. It is located along the Fox River (Illinois River tributary), Fox River west of Chicago. It is the List of municipalities in Illinois, second-most populous city in Illinois, with a popul ...
. At the time, it comprised 300 stores, of which 297 were franchises. Shortly afterward, the chain was renamed from Bresler's 33 Flavors to Bresler's Ice Cream, and added
frozen yogurt Frozen yogurt (also known as frogurt or by the tradename Froyo; ) is a frozen dessert made with yogurt and sometimes other dairy and non-dairy products. Frozen yogurt is a frozen product containing the same basic ingredients as ice cream, but c ...
to its menus to compete with
TCBY TCBY (The Country's Best Yogurt) is an American chain of frozen yogurt stores. It is one of the largest U.S. retailers of soft-serve frozen yogurt. History In 1981, Frank D. Hickingbotham opened the first TCBY in Little Rock, Arkansas. TCBY ...
. Two years later, Oberweis sold the chain to David Lasky. Yogen Früz parent company CoolBrands acquired the chain in 1995 and began expanding it internationally, including locations in
Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...
and
Egypt Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...
. CoolBrands rebranded the last five Bresler's locations in 2007.


References

American companies established in 1927 Restaurants established in 1927 Restaurants disestablished in 2007 1927 establishments in Illinois 1987 mergers and acquisitions 1995 mergers and acquisitions Fast-food franchises Ice cream brands Defunct ice cream parlors in the United States Restaurants in Illinois Defunct restaurant chains in the United States Defunct companies based in Chicago CoolBrands International {{US-restaurant-stub