Brendle's was a chain of

catalog showroom A catalog merchant (catalogue merchant in British and Canadian English) is a form of retailing. The typical merchant sells a wide variety of household and personal products, with many emphasizing jewelry. Unlike a self-serve retail store, mos ...

s based in

Elkin, North Carolina Elkin is a town in Surry and Wilkes counties in the U.S. state of North Carolina, along the Yadkin River. Elkin shares its name with the surrounding township of Elkin Township. The population was 4,083 at the 2020 census. Geography Elkin i ...

, USA. Its showrooms carried

jewelry Jewellery (British English, UK) or jewelry (American English, U.S.) consists of decorative items worn for personal adornment, such as brooches, ring (jewellery), rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be at ...

toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pe ...

sporting goods Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

, and

electronics The field of electronics is a branch of physics and electrical engineering that deals with the emission, behaviour and effects of electrons using electronic devices. Electronics uses active devices to control electron flow by amplification ...

. At its peak in 1990, Brendle's operated 58 showrooms in

North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia a ...

South Carolina )'' Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = "Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = G ...

Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the East Coast of the United States, Atlantic Coast and the Appalachian Mountains. The geography an ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to t ...

, and

Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to ...

. The company announced it was closing in 1996 a few months after filing for

Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, whet ...

protection for a second time.

History

The company began in 1918 as SW&Y Supply, a wholesale grocery-distributing business. In 1953, Douglas D. Brendle, the grandson of the company's founder, joined the business. He began stocking toys and houseware items, turning its Elkin warehouse into its first wholesale showroom. In 1957, Brendle began publishing the company's first catalog. At its peak in 1990, Brendle's had 3,000 employees, and 58 stores. The company filed for

protection in 1992, closing six stores. Douglas Brendle retired in 1995. Brendle's then filed for Chapter 11 for a second time in April 1996. The company, whose struggles mirrored

Service Merchandise Service Merchandise was a retail chain of catalog showrooms carrying jewelry, toys, sporting goods, and electronics. The company, which first began in 1934 as a five-and-dime store, was in existence for 68 years before ceasing operations in 2002. ...

, pared down to 12 stores and tried to refocus on home goods, crafts and party items while eliminating consumer electronics, toys and sporting goods. However, realizing that there wasn't nearly enough time for the new strategy to take hold, company officials ultimately decided to go out of business in December.

References

Retail companies established in 1918 Retail companies disestablished in 1996 Defunct retail companies of the United States Catalog showrooms Surry County, North Carolina Defunct companies based in North Carolina Companies that filed for Chapter 11 bankruptcy in 1992 Companies that filed for Chapter 11 bankruptcy in 1996 {{US-retail-company-stub