Breil is an Italian luxury company of Binda Group. Its products include

watches A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached b ...

jewels A gemstone (also called a fine gem, jewel, precious stone, or semiprecious stone) is a piece of mineral crystal which, in cut and polished form, is used to make jewelry or other adornments. However, certain rocks (such as lapis lazuli, opal, an ...

eyewear Eyewear consists of items and accessories worn on or over the eyes, for fashion or adornment, protection against the environment, and to improve or enhance visual acuity. Common forms of eyewear include glasses (also called ''eyeglasses'' or ''s ...

fragrances An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently vol ...

, and

leather Leather is a strong, flexible and durable material obtained from the tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffalo, pigs and ho ...

accessories.

History

This brand started in

Milan Milan ( , , Lombard language, Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the List of cities in Italy, second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 ...

in 1939, named after a Swiss municipality. In 1942, the first Breil wristwatch was introduced. Initially, the company made a line of alarm clocks and a few years later, wristwatches too. In 1956, the producer Innocente Binda made an unusual promotional action: he dropped some watches from his production from the

Eiffel Tower The Eiffel Tower ( ; french: links=yes, tour Eiffel ) is a wrought-iron lattice tower on the Champ de Mars in Paris, France. It is named after the engineer Gustave Eiffel, whose company designed and built the tower. Locally nickname ...

in Paris to show that after a flight of 302 meters, his watches proved to have been fully functional.

Operations

In commercials of the early 1990s, the company created a line of wristwatch models, typically used by men, that were marketed to women;

Monica Bellucci Monica Anna Maria Bellucci (; born 30 September 1964) is an Italian actress and model. She began her career as a fashion model, modelling for Dolce & Gabbana and Dior, before making a transition to Italian films and later American and French ...

Shana (singer) Shana Petrone (born May 8, 1972, Park Ridge, Illinois) was raised in Fort Lauderdale, Florida and is an American singer of country, freestyle, and dance music. Shana released an album in 1989 entitled '' I Want You'' on Vision Records, which ...

Carré Otis Carré Brennan Otis (born September 28, 1968) is an American model and actress. Early life Carré Otis was born in San Francisco, and raised in Marin County, California, along with her older sister Chrisse and her younger brother Jordan. She a ...

Charlize Theron Charlize Theron ( ; ; born 7 August 1975) is a South African and American actress and producer. One of the world's highest-paid actresses, she is the recipient of List of accolades received by Charlize Theron, various accolades, including an ...

Jessica Alba Jessica Marie Alba ( ; born April 28, 1981) is an American actress and businesswoman. She began her television and movie appearances at age 13 in '' Camp Nowhere'' and '' The Secret World of Alex Mack'' (1994), and rose to prominence at age 19 ...

Laura Chiatti Laura Chiatti (born 15 July 1982, Castiglione del Lago, Italy) is an Italian actress and singer. She is the leading lady in two successful films: ''Ho voglia di te'', alongside Riccardo Scamarcio, and Paolo Sorrentino's third film '' The Fa ...

were the chosen models for this campaign. In 2001, Breil launched steel jewelry. In 2009, the company made the Bloom collection, the first range of jewels that can be worn together. In 2012, Breil launched the Infinity collection.

Products

Lines of watches are several and with various names in related countries; among these lines or collections, some famous are: Beaubourg in 1979, Breil Tribe in 1996, Breil Milano in 2001,Milano explorer
/ref> Breil Manta in 2010, Infinity in 2012, Gent in 2014. Jewels made are rings, bracelets, necklaces, earrings, and accessories. In 2006, started production of fragrances. In 2007, started production of frames for eyeglasses.

References

{{reflist

External links

Breil Official
Watch manufacturing companies of Italy Jewellery companies of Italy Manufacturing companies based in Milan Italian brands Luxury brands Watch brands

History

Operations

Products

See also

References

External links