Bradley Smith (born 1 July 1987) is an Australian entrepreneur and former
motocross
Motocross is a form of off-road motorcycle racing held on enclosed off-road circuits. The sport evolved from motorcycle trials competitions held in the United Kingdom.
History
Motocross first evolved in Britain from motorcycle trials competi ...
rider, who founded the motocross brand “Braaap”. In 2010 he was named
Young Australian of the Year
The Australian of the Year is a national award conferred on an Australian citizen by the National Australia Day Council, a not-for-profit Australian Government-owned social enterprise. Similar awards are also conferred at the state and territor ...
for
Tasmania
Tasmania (; palawa kani: ''Lutruwita'') is an island States and territories of Australia, state of Australia. It is located to the south of the Mainland Australia, Australian mainland, and is separated from it by the Bass Strait. The sta ...
, Australian Young Entrepreneur of the year and International Young Entrepreneur of the year runner up.
In 2008 Smith launched the first Braaap store, a
retail outlet
The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services ar ...
in Australia. Braaap expanded to a total of four retail outlets across
Tasmania
Tasmania (; palawa kani: ''Lutruwita'') is an island States and territories of Australia, state of Australia. It is located to the south of the Mainland Australia, Australian mainland, and is separated from it by the Bass Strait. The sta ...
and
Victoria.
Personal life
Smith was born in
Launceston,
Tasmania
Tasmania (; palawa kani: ''Lutruwita'') is an island States and territories of Australia, state of Australia. It is located to the south of the Mainland Australia, Australian mainland, and is separated from it by the Bass Strait. The sta ...
,
Australia
Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
.
Braaap
The first Braaap store opened in
Launceston in 2005 with additional Tasmanian stores in
Hobart
Hobart ( ) is the capital and most populous city of the island state of Tasmania, Australia. Located in Tasmania's south-east on the estuary of the River Derwent, it is the southernmost capital city in Australia. Despite containing nearly hal ...
and
Devonport. Another store of his opened in Frankston, Victoria.
Braaap motorcycles were manufactured in
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
. The motorcycles were assembled locally in Braaap stores.
Closure of Braaap retail outlets began with Devonport in June 2013, Hobart in July 2017, and Launceston in January 2018.
Braaap Motorcycles Pty Ltd was ordered into liquidation by the NSW Supreme Court on August 7, owing 121 unsecured creditors at least $1.074million.
Australian Superlite Champion
In June 2010, Smith was placed as the highest ranking Australian at the World Mini SX Championships in
Las Vegas
Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
. After the 2010 World finals he finished in 11th place, competing against full-time professional riders from around the world.
References
{{DEFAULTSORT:Smith, Brad
1987 births
Living people
People from Launceston, Tasmania
Australian motivational speakers
Australian company founders
Australian motocross riders
Motorcycling people
Motorcycle designers