Boudreaux's Butt Paste is an American brand of
skin cream that started out as a remedy for
diaper rash.
It has also been used for the treatment of various
skin ailments including
psoriasis,
jock itch,
shingles
Shingles, also known as zoster or herpes zoster, is a viral disease characterized by a painful skin rash with blisters in a localized area. Typically the rash occurs in a single, wide mark either on the left or right side of the body or face. ...
,
chafing
Chafing can refer to:
* Chafing (nautical), damage to sails or other parts of a boat from rubbing
* Chafing (skin), skin irritation from rubbing or sweat
See also
* Chafing dish
* Chafing fuel
Chafing fuel is a fuel used for heating food, typ ...
,
cold sores and
acne.
Background
The product was created in the 1970s by George Boudreaux of
Covington, Louisiana, while he was working as an intern pharmacist.
He continued to work on the formula after becoming a licensed pharmacist and sold it at his pharmacy, later naming it "Boudreaux's Butt Paste" after a physician told him a story about a patient who had referred to the product as such.
Boudreaux began distributing the product more extensively after he sold his pharmacy in 1974. Manufacturing moved from
Alabama to
New Orleans in 2004.
After
Oprah Winfrey
Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954), or simply Oprah, is an American talk show host, television producer, actress, author, and philanthropist. She is best known for her talk show, ''The Oprah Winfrey Show'', br ...
recommended the product on
her show the response was so great that the company's website crashed,
[ and demand for Boudreaux's Butt Paste quadrupled.][ When ]Brad Pitt
William Bradley Pitt (born December 18, 1963) is an American actor and film producer. He is the recipient of various accolades, including two Academy Awards, a British Academy Film Award, two Golden Globe Awards, and a Primetime Emmy Award. ...
talked of a "horrible diaper rash" in two of his children, a '' People'' magazine article asked readers for advice. It reported that in under five hours almost 900 readers responded, recommending Boudreaux's Butt Paste "overwhelmingly".
In August 2005, a tide caused by Hurricane Katrina
Hurricane Katrina was a destructive Category 5 Atlantic hurricane that caused over 1,800 fatalities and $125 billion in damage in late August 2005, especially in the city of New Orleans and the surrounding areas. It was at the time the cost ...
hit the area where Boudreaux's Butt Paste was manufactured, so emergency production was moved to Blairex Laboratories Inc.[ Soon after, the brand was sold to Blairex in ]Columbus, Indiana
Columbus is a city in and the county seat of Bartholomew County, Indiana, United States. The population was 50,474 at the 2020 census. The relatively small city has provided a unique place for noted Modern architecture and public art, commissio ...
. After the sale, Boudreaux continued to work in Covington to work on marketing and developing new products based upon Butt Paste. Blairex focused on manufacturing and distribution.
On December 29, 2011, Blairex sold the brand to C.B. Fleet Company, Inc.
The brand became a NASCAR sponsor beginning with a Junie Donlavey-owned car driven by Kevin Ray in the Nextel Cup Series and Kim Crosby's #24 Butt Paste Chevrolet, run by GIC-Mixon Motorsports in the Busch Series. A NASCAR spokesman said to '' USA Today'': "I think it's very fitting that Junie Donlavey, who has brought more drivers into the world of NASCAR than any other owner, is now being sponsored by a baby product."
In 2008, due to Boudreaux's Butt Paste ads on the car, Ray's No. 90 Ford was named the fifth scariest NASCAR paint scheme of all time by '' ESPN The Magazine'' for having "'BUTT PASTE' slapped on the rear quarter panels in giant red lettering and a cartoon baby riding on the hood."
On December 22, 2016, Prestige Brands announced an agreement to acquire C.B. Fleet Company, Inc., a portfolio company of Gryphon Investors. This was the fifth transaction in which middle-market investment banking firm TM Capital served as a financial advisor to Fleet Laboratories.
Ingredients
The ingredients are:
*16 percent zinc oxide (Original, other versions have more)
*a proprietary blend of Peruvian balsam
* castor oil
* mineral oil
* Paraffin
* Petrolatum
References
External links
*{{Official website, http://buttpaste.com/
Personal care brands