"Borró Cassette" ( en, "Erased Cassette") is a song by Colombian singer

Maluma Juan Luis Londoño Arias (born 28 January 1994), known professionally as Maluma, is a Colombian singer, songwriter, and actor. Born and raised in Medellín, he developed an interest in music at a young age, recording songs since age sixteen. ...

taken from his second studio album ''

Pretty Boy, Dirty Boy ''Pretty Boy, Dirty Boy'' is the second studio album by Colombian singer Maluma, released on 30 October 2015, by Sony Music Latin. Work on the album lasted three years, during which Maluma collaborated with various songwriters and producers. '' ...

'' (2015). It was released as the album's second single on 29 June 2015 through

Sony Music Latin Sony Music Entertainment US Latin LLC (often referred to as Sony Music Latin) is a record label owned by Sony Music. The label focuses on artists of Latin music. History In 1979, CBS Records (now Columbia Records) ended its partnership with ...

. The song was critically well received, being nominated in various categories at Latin award ceremonies. Commercially, it was successful across countries of Latin America, topping the charts in Colombia and peaking within the top five on various Latin ''Billboard'' charts and Venezuela. A

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devi ...

for the song was filmed at

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under the direction of Ulysses Terrero. It premiered on

Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, ...

on 28 August 2015 and it features Maluma at a party. In order to further promote "Borró Cassette", Maluma performed it live during his numerous appearances on Latin music award shows.It has reached 1 Billion views in July 2021 to be on the side of each of Corazón, Sin Contrato and Felices los 4 on the pretty boy's Billion views list

Composition and reception

Maluma recorded a " salsa choke" version of the song which was released as a single on 2 October 2015. Lyrically, the song talks about a female who forgets about a party she had with the male protagonist the previous night. He, however hopes to relieve the night when they were drunk, evident in the lines sung by Maluma, "We made love, we had a good time, and now you're telling me you erased the tape?". The title, "borró cassette", translated to English to "erasing the tape" is "an expression for pretending something, usually a relationship or romantic encounter, didn't happen in the first place". Nick Murray of ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its co ...

'' wrote that "its languid beat suggests the kind of sounds that might have put him alumaand his boo in motion". "Borró Cassette" was nominated in the category for Top Latin Song at the 2016 ''Billboard'' Music Awards, but lost to " El Perdón" by

Nicky Jam Nick Rivera Caminero (born March 17, 1981), known professionally as Nicky Jam, is an American singer and actor. He is best known for hits such as " X", "Travesuras", "En la Cama", "Te Busco", " El Perdón", " Hasta el Amanecer", and " El Amante ...

and

Enrique Iglesias Enrique Miguel Iglesias Preysler (; (born 8 May 1975) is a Spanish singer and songwriter. He started his recording career in the mid-1990s on the Mexican indie label Fonovisa and became the bestselling Spanish-language act of the decade. By th ...

. At the 2016 ''Billboard'' Latin Music Awards, the song was nominated in the category for Latin Rhythm Song of the Year. At the 2016 Premios Juventud, "Borró Cassette" is currently nominated in the category titled "La Más Pegajosa".

Music video

for "Borró Cassette", directed by Ulysses Terrero, was filmed in New York City at the

. It was released on Maluma's official

channel on 28 August 2015 after several teasers were released on various social media platforms. During an interview, Maluma talked about the concept behind the clip and the lyrics, saying that together they represent a common situation a lot of people could identify with. The clip mostly features scenes filmed at a party. It features a female waking up in a room in the morning and not remembering where she is. Reviewing the clip for ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

'', Angie Romero described it "just as hot as you might imagine". It topped HTV's list of the most-watched music videos in Latin America in mid-2016.

Live performances

Maluma performed "Borró Cassette" during the 12th Annual Premios Juventud held on 16 July 2015. A clip of the performance was later uploaded on the singer's official Vevo account on

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on 31 July 2015. He also performed the song at the inaugural Latin American Music Awards of 2015 on 8 October where he entered and performed with a

hoverboard A hoverboard (or hover board) is a levitating board used for personal transportation, first described in science-fiction, and made famous by the appearance of a skateboard-like hoverboard in the film '' Back to the Future Part II''. Many attempt ...

. A writer of Peru.com called his performance "magnificent" and another one from

Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is owned by Comcast. It provides content nationally with prog ...

called it "unforgettable". In November, 2015 Maluma sang "Borró Cassette" at the reality show ''La Voz Kids Colombia'' where he was also a part of the jury. For the performance, he was joined by singer Pipe Bueno and sang several verses of the salsa version of the song. Maluma also performed it throughout 2016 as part of the set list of his tour in promotion of ''Pretty Boy, Dirty Boy''.

Charts

Weekly charts

Year-end charts

Certifications

References

External links

* * * {{DEFAULTSORT:Borro Cassette 2015 singles 2015 songs Maluma songs Sony Music Latin singles Sony Music Colombia singles Spanish-language songs Songs written by Maluma (singer)