Boris Banović is a

Croatia Croatia, officially the Republic of Croatia, is a country in Central Europe, Central and Southeast Europe, on the coast of the Adriatic Sea. It borders Slovenia to the northwest, Hungary to the northeast, Serbia to the east, Bosnia and Herze ...

n fashion designer and luxury clothing brand operating out of

Zagreb Zagreb ( ) is the capital (political), capital and List of cities and towns in Croatia#List of cities and towns, largest city of Croatia. It is in the Northern Croatia, north of the country, along the Sava river, at the southern slopes of the ...

, Croatia. The brand specializes in high-end, tailor-made clothing for men and women in an urban business style.

Designer

Boris Banović (10 May 1973, Zagreb) is a Croatian fashion designer and TV personnel, also known by the name Fashion Guru. He is also a TV host, critic, columnist, fashion editor, book writer, announcer, guest on various fashion shows, TV presenter, and member of the Showtime jury (Croatian version of American Idol). Banović was born in

Zagreb, Croatia Zagreb ( ) is the capital (political), capital and List of cities and towns in Croatia#List of cities and towns, largest city of Croatia. It is in the Northern Croatia, north of the country, along the Sava river, at the southern slopes of the ...

, where he finished the Faculty of Textile Technology and got his college degree. Ambitious and determined to succeed as a designer, Banović went to

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

for further education in interior design. He began his career as a fashion buyer, fashion editor, columnist, TV person and book writer and was known as Fashion guru. His book, “Vodič za urbane frajere”, is a guide book aimed at urban men, who are not burdened with the idea that they must be supermen, about rules of social conduct and it is first of its kind in Croatia. Now, after years of hard work, Banović is a successful fashion designer and opened his own fashion shop.

Clothing lines

His desire has always been to have his own fashion brand. After he started his own TV show and proved himself as a fashion buyer, he launched his company and his first autumn collection in spring 2007.

Boris Banović

It is a brand for urban business men and women who want to look serious and classic, yet modern. His 5 collections are in line with classic, tailor made design. His fashion is a combination of sporty and classic. The purchase is possible in stores (Zagreb, Dubrovnik and Rijeka) and through other distribution channels, such as online shops or some concept shops.

Boris Banović 2014

In 2014, Banović designed high fashion clothes for both men and women. The 2014 collection is inspired by retro Russian gangster style with black, blue and white as predominant colors.

2B Design

This is an everyday casual, sporty, more relaxed line of clothing for both men and women. His summer 2014 is his Signature Line for Ultra Europe, the world-famous music festival. It is a wild, trendy, colorful look for young EDM fans and enthusiasts. 2B Design

Fashion Guru

Fashion Guru is Banović's alias under which he wrote numerous columns, fashion critics and reviews. He started working for tportal in 2004, and by 2005, he got his own column, Stars. In 2006, as a part of TV show, ''Red Carpet'', he hosted a 20-minute TV report about fashion and fashion shows, stars, new trends and lifestyle.

References

External links

Official web page 2B Design Boris Banović on MaPet Show Fashion Week - Boris Banović and Nikolina Ristović interview Perwoll fashion.hr 2B Boris BanovicMagnifique Phuket Tailor
{{DEFAULTSORT:Banovic, Boris Croatian fashion designers Living people 1973 births