Boobquake was a rally which took place on April 26, 2010, which served to protest news reports of controversial beliefs blaming women who dress immodestly for causing earthquakes. It was inspired by blogger Jey McCreight.
Inception
The Boobquake rally served to protest news reports of controversial beliefs espoused by
Hojatoleslam Kazem Seddiqi
Kazem Seddiqi (, born 4 March 1951, sometimes with the honorific Ayatollah, and surname anglicised as Sedighi) is an Iranian Shia scholar and Mujtahid currently serving as Tehran's Friday Prayer Temporary Imam. A rival of President Ahmadi ...
, an Islamic religious authority in Iran. Seddiqi blamed women who dress immodestly for
causing earthquakes
An earthquakealso called a quake, tremor, or tembloris the shaking of the Earth's surface resulting from a sudden release of energy in the lithosphere that creates seismic waves. Earthquakes can range in intensity, from those so weak they c ...
. On April 19, 2010, it was reported that Seddiqi advised his listeners that "Many women who do not dress modestly lead young men astray, corrupt their chastity and spread adultery in society, which increases earthquakes" and Iranians should "adapt their lives to Islam's moral codes" to avoid being "buried under the rubble".
In response to Seddiqi's comments, a blogger named Jey McCreight invited people to dress "in your immodest clothing to represent Boobquake." They described Boobquake as a scientific experiment: "With the power of our scandalous bodies combined, we should surely produce an earthquake. If not, I'm sure Sedighi can come up with a rational explanation for why the ground didn't rumble."
McCreight's idea was popularized by prominent blogs and soon caught the attention of the international media. The event also drew criticism from people seeing it as
objectifying women.
Following repeated inquiries from the
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
and other news agencies, McCreight planned two meetings for participants: one in
West Lafayette, Indiana
West Lafayette ( ) is a city in Wabash and Tippecanoe Townships, Tippecanoe County, Indiana, United States, approximately northwest of the state capital of Indianapolis and southeast of Chicago. West Lafayette is directly across the Wabash ...
, and one in
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
Soon, what originated as "a humorous exercise in scientific and skeptical thinking"
[ had begun to ignite serious debate regarding the organization of the ]feminist
Feminism is a range of socio-political movements and ideology, ideologies that aim to define and establish the political, economic, personal, and social gender equality, equality of the sexes. Feminism holds the position that modern soci ...
community.
Inspiration
The inspiration for this event was Jey McCreight, who attributes their activism to reading Richard Dawkins
Richard Dawkins (born 26 March 1941) is a British evolutionary biology, evolutionary biologist, zoologist, science communicator and author. He is an Oxford fellow, emeritus fellow of New College, Oxford, and was Simonyi Professor for the Publ ...
' book '' The God Delusion'' and attending a relatively religious college. While working on their undergraduate degree they had co-founded the Society of Non-Theists at Purdue.
One year prior to Boobquake, McCreight had begun keeping a blog in which they described themselves as an atheist and a feminist. On April 19, McCreight announced a protest against Seddiqi's comments on their blog, asking for participants to avoid "hateful or anti-Muslim or anti-Iranian messages". In the week leading up to Boobquake, McCreight received several emails from "thankful skeptics, feminists, and Iran
Iran, officially the Islamic Republic of Iran (IRI) and also known as Persia, is a country in West Asia. It borders Iraq to the west, Turkey, Azerbaijan, and Armenia to the northwest, the Caspian Sea to the north, Turkmenistan to the nort ...
ians".
Event
An estimated total of 200,000 people participated in Boobquake on April 26, 2010. The so-called "epicenter
The epicenter (), epicentre, or epicentrum in seismology is the point on the Earth's surface directly above a hypocenter or focus, the point where an earthquake or an underground explosion originates.
Determination
The primary purpose of a ...
" of Boobquake was a light-hearted two-hour gathering at 1:00 pm at the Purdue Bell Tower in West Lafayette
West Lafayette ( ) is a city in Wabash Township, Tippecanoe County, Indiana, Wabash and Tippecanoe Township, Tippecanoe County, Indiana, Tippecanoe Townships, Tippecanoe County, Indiana, United States, approximately northwest of the state capit ...
, Indiana
Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
. Participants' attire included push-up bras, unbuttoned shirts, short dresses, as well as other "racy costumes" and "risqué clothing". They also held signs with slogans such as "Cleavage for Science", "Amnesty", and "God hates Boobs". Purdue's student newspaper reported that the female participants were outnumbered by male spectators.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
's Dupont Circle
Dupont Circle is a historic roundabout park and Neighborhoods in Washington, D.C., neighborhood of Washington, D.C., located in Northwest (Washington, D.C.), Northwest D.C. The Dupont Circle neighborhood is bounded approximately by 16th St ...
was the site of another gathering at noon. The Washington gathering was attended by a dozen women and drew the attention of BBC Persia.
Other notable gatherings were reported in New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
and Vancouver
Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
. In Vancouver, it was reported that most attendees at the event were hundreds of men using camera phones to take pictures, especially of a small number of women who were topless.
Some people also supported the event by purchasing official "Boobquake 2010" T-shirts through Zazzle.com. The proceeds from the shirts went to the Red Cross
The organized International Red Cross and Red Crescent Movement is a Humanitarianism, humanitarian movement with approximately 16million volunteering, volunteers, members, and staff worldwide. It was founded to protect human life and health, to ...
, to benefit earthquake recovery; and to the James Randi Educational Foundation
The James Randi Educational Foundation (JREF) is an American grant-making institution founded in 1996 by magician and skeptic James Randi. As a nonprofit organization, the mission of JREF includes educating the public and the media on the dange ...
, to support critical thinking.
Evaluation
That morning, at 02:59 UTC (April 25, 10:59 pm EDT – 14 hours before Boobquake Indiana; 13 hours before the Washington, DC event), a 6.5-magnitude earthquake struck 195 miles off the coast of Taitung, Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
, at a depth of . Upon hearing of this, McCreight said that it alone was not statistically significant, but that they would continue to monitor seismic activity for the next 24 hours. Other participants mentioned that the earthquake in Taiwan occurred prior to the official start of the experiment.
After April 26 had ended in all time zones, McCreight began to conduct rigorous statistical analysis. McCreight pointed out that dozens of earthquakes occur daily, and that the goal of their analysis was not to see if all seismic activity would cease, but to determine whether the number or severity of earthquakes increased during the experiment. By compiling data from the USGS
The United States Geological Survey (USGS), founded as the Geological Survey, is an government agency, agency of the United States Department of the Interior, U.S. Department of the Interior whose work spans the disciplines of biology, geograp ...
website, McCreight determined a 95% confidence interval of zero to 148 daily earthquakes. During the course of the Boobquake event, only 47 earthquakes were reported. They also calculated that an earthquake of the magnitude of that in Taiwan had a 37% chance of occurring on that day. McCreight also said that the mean magnitude of seismic activity during the "Boobquake" event was actually slightly below average. As a result of this analysis, McCreight concluded that the immodest clothing worn during Boobquake had no significant effect on earthquake frequency or magnitude. Although McCreight admitted that there were some flaws with the experimental procedure, and that they doubted it would have any impact on Seddiqi's opinions, they believed that the event fulfilled its original intentions of being "a humorous exercise in scientific and skeptical thinking".
Responses
Support among expatriate Iranians
The event drew a favorable response from several expatriate Iranian political activists, including Mina Ahadi of the International Committee Against Executions and Stoning and Maryam Namazie of Iran Solidarity both of whom are members of the Council of Ex-Muslims of Britain. These activists felt that Boobquake was a significant act in the defense of women's rights and human dignity. They said that many Iranian citizens supported Boobquake in its opposition to Sedighi's views, which they believe to be representative of the Iranian government of the past three decades.
Kazem Sedighi defended his statements in a new sermon on May 14, 2010. When asked why there are not more natural disasters in western nations that do not follow his moral codes, Sedighi answered that God occasionally allows people to continue sinning "so that they (eventually) go to the bottom of Hell." It was not reported whether or not Sedighi specifically mentioned Boobquake during this sermon.
Brainquake and objectification of women
A feminist critique and response to Boobquake was the brainchild of Golbarg Bashi, a feminist professor of Iranian Studies at Rutgers
Rutgers University ( ), officially Rutgers, The State University of New Jersey, is a public land-grant research university consisting of three campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's College and was aff ...
, who created a counter-movement known as "Brainquake" in April 2010. Bashi and some other feminists were critical of Boobquake's method of drawing attention to questions about gender in Iran which they believed further victimized and objectified women and girls. Bashi, who conceived of the idea, stated that Boobquake was essentially another white liberal "post-feminist" spectacle at the expense of women's struggles in Iran. Negar Mottahedeh
Negar Mottahedeh is a cultural critic and film theorist specializing in interdisciplinary and feminist contributions to the fields of Middle Eastern Studies and Film Studies.
Early life
She is known for her work on Iranian Cinema, but has also ...
, a Duke University professor, managed Brainquake's social media activities in 2010.
Bashi explained the disproportionate interest in Boobquake as opposed to major feminist campaigns in Iran as such: "Our usual boob-crazed, I mean civilized male-dominated mass media went potty over this 'eye-ran' (read as Iran) related campaign, turned it into a major international story and thousands of (mostly) men joined McCreight's 'Boobquake' Facebook event. It was in this context that Brainquake began as an Iranian counter feminist initiative to save the discourse on women's rights from being used as another spectacle and provide visual reference to Iranian women's own century long feminist struggles against sexism."
Planned for the same day as Boobquake, Brainquake was initially a Facebook event registered, composed and managed by Bashi. Brainquake's Facebook event encouraged women to demonstrate their "abilities to push for change" by showing off their résumé
A résumé or resume (or alternatively resumé), is a document created and used by a person to present their background, skills, and accomplishments. Résumés can be used for a variety of reasons, but most often are used to secure new jobs, wh ...
s, CVs, honors, prizes, and accomplishments. In this way, Bashi and her fellow feminist activists hoped to provide a visual reference to Iranian women's own century long feminist struggles against sexism.
Later in Spring 2010, Brainquake's event page was turned into a fan page and has since become a portal on news and commentary on global women's issues with a particular emphasis on leftist causes. Brainquake has retained its initial goal of providing a comprehensive visual reference to Iranian women's movements and also a pictorial dictionary to many issues and campaigns that identify and fight against all kinds of violence and discrimination against women and girls and other minorities in the United States of America
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguo ...
, Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
, and elsewhere. These photo albums and the reliable links and information that accompany them are part of Brainquake's feminist
Feminism is a range of socio-political movements and ideology, ideologies that aim to define and establish the political, economic, personal, and social gender equality, equality of the sexes. Feminism holds the position that modern soci ...
consciousness raising effort for a mass public.
Other notable responses
Russell Blackford, of the Institute for Ethics and Emerging Technologies, fully supported the idea of Boobquake, saying, "There is nothing wrong with the beauty of the human body, male or female, nothing wrong with enjoying it, and nothing wrong with displaying it to the world." Blackford encouraged participants to "Strut your stuff, and don't let anyone make you feel ashamed about so-called 'immodesty'. Feel free to scorn the moralism of Islamic clerics and anyone else who tries to put you down."
Melody Moezzi, writing for the blog of ''Ms.
Ms. (American English) or Ms (British English; normally , but also , or when unstressed)''Oxford English Dictionary'' online, Ms, ''n.2''. Etymology: "An orthographic and phonetic blend of Mrs ''n.1'' and miss ''n.2'' Compare mizz ''n.'' The pr ...
'', saw no reason for any conflict between Boobquake and Brainquake. Moezzi believed that there should be no problem with having multiple means of discrediting "the leaders of the so-called Islamic Republic of Iran", and suggested that women participate in both events.
McCreight themselves subsequently observed that some atheists acted misogynistically towards them and other women, partly in reaction to the joke in Boobquake's name, and they have called for a greater respect for feminism and a more welcoming culture in the atheism movement.
See also
* Women in Islam
The experiences of Muslim women ( ''Muslimāt'', singular مسلمة ''Muslimah'') vary widely between and within different societies due to culture and values that were often predating Islam's introduction to the respective regions of the w ...
References
{{Reflist, 30em
External links
Jey McCreight: What I learned from Boobquake, ''The Guardian''
2010 controversies
2010 protests
Islam and women
Internet-based activism
Feminist protests
Islam and science
2010 in Indiana
Breast
Purdue University
Sex-positive feminism
2010 in Iran
Islam-related controversies