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Bodega Aurrerá is a Mexican discount store owned by Walmart de México y Centroamérica. The chain was first established in 1970 in
In Mexico, the Arango brothers, Jerónimo, Placido and Manuel, founded the stores Aurrerá thinking in a supermarket model, with household items and clothing at cheaper prices. ''Aurrera'' in Basque means “Come on”, “Forward” .
* 1958: Opens the first Aurrerá store, with the Bolívar location.
* 1960: Begins to operate the store brand of Superama.
* 1964: Starts the operation of Vips Restaurants.
* 1970: Begins the operations of the Suburbia and Bodega Aurrerá store brands.
* 1976: Inaugurates the first Distribution Center in Mexico (in Spanish, ''CEDIS'').
* 1978: Opening of the restaurant chain El Portón (The Gate).
* 1986: Creates the organization Grupo Cifra, for the administration of stores and restaurants in Mexico.
* 1990: Aurrerá starts the usage of the
Mexico City
Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...
. Though every Aurrerá store was converted into Walmart, both Aurrerá and Bodega Aurrerá names survived, the former as a product brand and the latter as a store.
History
In Mexico, the Arango brothers, Jerónimo, Placido and Manuel, founded the stores Aurrerá thinking in a supermarket model, with household items and clothing at cheaper prices. ''Aurrera'' in Basque means “Come on”, “Forward” .
* 1958: Opens the first Aurrerá store, with the Bolívar location.
* 1960: Begins to operate the store brand of Superama.
* 1964: Starts the operation of Vips Restaurants.
* 1970: Begins the operations of the Suburbia and Bodega Aurrerá store brands.
* 1976: Inaugurates the first Distribution Center in Mexico (in Spanish, ''CEDIS'').
* 1978: Opening of the restaurant chain El Portón (The Gate).
* 1986: Creates the organization Grupo Cifra, for the administration of stores and restaurants in Mexico.
* 1990: Aurrerá starts the usage of the barcode
A barcode or bar code is a method of representing data in a visual, Machine-readable data, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly ref ...
system in Mexico.
* 1991: Walmart and Cifra create a joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
, the International Division of Walmart Stores, and Walmart signs a partnership agreement with Cifra. The first Sam's Club
Sam's West, Inc. (doing business as Sam's Club) is a chain of membership-only warehouse club retail stores in the United States owned by Walmart. It was founded in 1983 and named after Walmart founder Sam Walton as Sam's Wholesale Club. , Sam's ...
store in Mexico opens.
* 1993: They begin operations as Walmart Supercenter stores. The Aurrerá supermarkets change their style and design, as Walmart stores.
* 1994: The brands of Suburbia and Vips are joined, under the association Cifra/Walmart Distribuidora, S.A. de C.V.
* 1997: Walmart buys most of the shares, and acquires control of the company.
* 2000: Grupo Cifra is renamed as Walmart de Mexico.
* 2001: Aurrerá stores become Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
Supercenters and Warehouse Aurrerá.
* 2005: Walmart Mexico creates the store brand Mi Bodega Aurrerá, which currently has over 50 units in various parts of the Mexican Republic. It is a variant of Bodega Aurrerá, with less store area and fewer products.
* 2007: Bodega Aurrerá has about 300 locations, driving retail prices lower for much of the Mexican Republic.
* 2012: Bodega Aurrerá has 372 stores.
* 2024: Bodega Aurrerá has 2,044 stores.
See also
* Aurrerá (Bodega Aurrerá's prior parent company) * Walmart de México y Centroamérica, the subsidiary supermarket division, which operates Bodega Aurrerá in Mexico.References
External links
* Retail companies established in 1970 Supermarkets of Mexico Mexican companies established in 1970 Walmart Discount stores of Mexico {{supermarket-stub