
A birthday card is a
greeting card
A greeting card is a piece of card stock, usually with an illustration or photo, made of high quality paper featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthday ...
given or sent to a person to celebrate their
birthday
A birthday is the anniversary of the birth of a person or figuratively of an institution. Birthdays of people are celebrated in numerous cultures, often with birthday gifts, birthday cards, a birthday party, or a rite of passage.
Many religion ...
. Similar to a ''
birthday cake
A birthday cake is a cake eaten as part of birthday celebrations. While there is no standard for birthday cakes, they are typically highly decorated layer cakes covered in frosting, often featuring birthday wishes ("Happy birthday") followed b ...
'', birthday card traditions vary by culture but the origin of birthday cards is unclear.
The advent of computing and introduction of the internet and
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
has led to the use of electronic birthday cards or even Facebook posts to send birthday messages.
Meaning and research
As written in the encyclopedia ''Celebrating Life Customs Around the World'', birthday cards are the "most popular greeting card to send and account for around 60 percent of all greeting cards bought" (Williams).
Birthday cards are an important part of different cultures, including,
American culture
The culture of the United States encompasses various social behaviors, institutions, and Social norm, norms, including forms of Languages of the United States, speech, American literature, literature, Music of the United States, music, Visual a ...
.
These cards deliver different meanings, both on a personal and cultural level.
Research suggests that birthday cards may be "indicators of societal attitudes towards aging, communication of love, and gender-based expressiveness."
For example, one study analyzing 150 birthday cards in 1981 found negative views on
aging
Ageing (or aging in American English) is the process of becoming Old age, older until death. The term refers mainly to humans, many other animals, and fungi; whereas for example, bacteria, perennial plants and some simple animals are potentiall ...
portrayed through humor. A 2017 study of online greeting cards found similar portrayals.
Because of the ubiquity of the sentiments in cards, sociologist Dana Sawchuk recommended replicating this research with undergraduates as a form of
active learning
Active learning is "a method of learning in which students are actively or experientially involved in the learning process and where there are different levels of active learning, depending on student involvement." states that "students particip ...
.
In attempt to prevent
high-risk drinking at 21st birthday celebrations in the United States, several
public health
Public health is "the science and art of preventing disease, prolonging life and promoting health through the organized efforts and informed choices of society, organizations, public and private, communities and individuals". Analyzing the de ...
studies have used birthday cards to try to modify drinking behavior. A 2009 survey of the attempts "indicated that the birthday card intervention was not successful at reducing drinking or consequences".
History
There is evidence that the ancient
Egyptians
Egyptians (, ; , ; ) are an ethnic group native to the Nile, Nile Valley in Egypt. Egyptian identity is closely tied to Geography of Egypt, geography. The population is concentrated in the Nile Valley, a small strip of cultivable land stretchi ...
and the ancient
Greeks
Greeks or Hellenes (; , ) are an ethnic group and nation native to Greece, Greek Cypriots, Cyprus, Greeks in Albania, southern Albania, Greeks in Turkey#History, Anatolia, parts of Greeks in Italy, Italy and Egyptian Greeks, Egypt, and to a l ...
celebrated certain days as the birthday of particular gods and the book of Genesis contains the description of a pharaoh’s birthday party, but it was the
Romans who began the custom of celebrating the birth of ordinary men. Wooden tablets found at Vindolanda on Hadrian’s wall, record an invitation, dictated by
Claudia Severa
Claudia Severa (born 11 September in first century, fl. 97–105) was a literate Roman Empire, Roman woman, the wife of Aelius Brocchus, commander of an unidentified fort near Vindolanda fort in northern England. She is known for a birthday invit ...
, inviting her friend to a birthday celebration and they probably represent the earliest form of birthday card yet discovered.
The mass-produced birthday card as we know it today, first made its appearance in mid-19th century Britain, shortly after the production of the first Christmas cards.
Notable cards
Notable birthday cards include:
* A birthday card from the people of Poland to the United States in 1926, as part of the
Sesquicentennial of the United States
The Sesqui-Centennial International Exposition of 1926 was a world's fair in Philadelphia, Pennsylvania. Its purpose was to celebrate the 150th anniversary of the signing of the United States Declaration of Independence, and the 50th anniversar ...
.
References
Further reading
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{{Authority control
Greeting cards
Birthday culture