Betül Mardin (born 1 December 1926) is a Turkish journalist who laid the foundations of
public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...
in Turkey.
Early life and education
Mardin was born on 1926 in Istanbul. She is the second child of the Mardin family, an
Ottoman family whose roots go back to
Hussein
Hussein, Hossein, Hussain, Hossain, Huseyn, Husayn, Husein, Hussin, Hoessein, Houcine, Hocine or Husain (; ), coming from the triconsonantal root Ḥ-S-N (), is an Arabic name which is the diminutive of Hassan, meaning "good", "handsome" or ...
, the grandson of
Muhammad
Muhammad (8 June 632 CE) was an Arab religious and political leader and the founder of Islam. Muhammad in Islam, According to Islam, he was a prophet who was divinely inspired to preach and confirm the tawhid, monotheistic teachings of A ...
, the
prophet of Islam
Prophets in Islam () are individuals in Islam who are believed to spread God's message on Earth and serve as models of ideal human behaviour. Some prophets are categorized as messengers (; sing. , ), those who transmit divine revelation, most ...
. She is the older sister of famous music producer
Arif Mardin
Arif Mardin (March 15, 1932 – June 25, 2006) was a Turkish-American music producer, who worked with hundreds of artists across many different styles of music, including jazz, rock, soul, disco and country. He worked at Atlantic Records for ov ...
.
She graduated from
Arnavutköy American College for Girls and
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
Television Course, rose to the presidency of the International Public Relations Association (IPRA) in 1995 and became the first Turkish female president of IPRA with this task. She is considered a master in public relations with this award, which is one of the few in the world, with the title "Member Emeritus", which was later given to her by the International Public Relations Association. She is a faculty member at
Istanbul Bilgi University
Istanbul Bilgi University () is a private university founded in 1996, located in Eyüpsultan, Istanbul, Turkey. The university has four campuses in Istanbul: SantralIstanbul, Kuştepe, Dolapdere, and Kozyatağı.
History
The university was ...
, Faculty of Communication, Department of Public Relations.
Personal life
Betül was married twice, first with Akgün Usta where she had a daughter and second with Turkish actor
Haldun Dormen where she had a son.
References
{{DEFAULTSORT:Mardin, Betul
1926 births
Living people
Turkish journalists
Mass media people from Istanbul
Academic staff of Istanbul Bilgi University