Beko ( ; stylized as beko) is a Turkish

white goods A major appliance is a non-portable or semi-portable machine used for routine housekeeping tasks such as cooking, washing laundry, or food preservation. Such appliances are sometimes collectively known as white goods, as the products were tradi ...

and

electronics Electronics is a scientific and engineering discipline that studies and applies the principles of physics to design, create, and operate devices that manipulate electrons and other Electric charge, electrically charged particles. It is a subfield ...

brand of Arçelik A.Ş., which is controlled by the Koç Holding conglomerate.

History

Beko Elektronik A.Ş. was founded by Vehbi Koç, the founder of Koç Holding (who also founded Arçelik A.Ş. in 1955, which is currently the parent company of Beko, Grundig and Indesit as of 2022), and Leon Bejerano in

Istanbul Istanbul is the List of largest cities and towns in Turkey, largest city in Turkey, constituting the country's economic, cultural, and historical heart. With Demographics of Istanbul, a population over , it is home to 18% of the Demographics ...

Turkey Turkey, officially the Republic of Türkiye, is a country mainly located in Anatolia in West Asia, with a relatively small part called East Thrace in Southeast Europe. It borders the Black Sea to the north; Georgia (country), Georgia, Armen ...

, in 1954. The company's name is a combination of the first two letters of the founders' surnames, Bejerano and Koç. In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival, Turkish electronics and white goods brand Vestel, accounted for more than half of all TV sets manufactured in Europe. In April 2010, the electronics division of Beko renamed itself Grundig Elektronik A.Ş. At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities as a whole. Beko started selling its products in Egypt in 2014 and, in June of that year, the company updated its logo. In India, Beko formed a joint venture with

Tata Group The Tata Group () is an Indian multinational conglomerate group of companies headquartered in Mumbai. Established in 1868, it is India's largest business conglomerate, with products and services in over 160 countries, and operations in 100 c ...

subsidiary Voltas in 2017 to produce home appliances like TVs,

dishwasher A dishwasher is a machine that is used to clean dishware, cookware, and cutlery automatically. Unlike dishwashing, manual dishwashing, which relies on physical scrubbing to remove soiling, the mechanical dishwasher cleans by spraying hot wat ...

washing machine A washing machine (laundry machine, clothes washer, washer, or simply wash) is a machine designed to laundry, launder clothing. The term is mostly applied to machines that use water. Other ways of doing laundry include dry cleaning (which uses ...

s, under "Voltas Beko" brand.

Products

Beko is a budget brand name in some countries and continues to be in use for a number of Arçelik A.Ş. products such as

television set A television set or television receiver (more commonly called TV, TV set, television, telly, or tele) is an electronic device for viewing and hearing television broadcasts, or as a computer monitor. It combines a tuner, display, and loudspeake ...

refrigerator A refrigerator, commonly shortened to fridge, is a commercial and home appliance consisting of a thermal insulation, thermally insulated compartment and a heat pump (mechanical, electronic or chemical) that transfers heat from its inside to ...

s and

s, in several countries.

Incidents

Some Beko products have posed a safety risk to consumers who have bought them. In 2016, Mishell Moloney was found dead due to a fault with a Beko drying machine that had caught fire. Beko tried to claim that the fault that led to Moloney's death was a 'tragic and isolated incident.' However, the DCS 85W drying machine which was used by Moloney was already responsible for some twenty fires in the UK. Beko quality control chief, Andrew Mullin, also revealed that the smaller models in the range, had already been recalled due to hundreds of safety incidents.

Sponsorships

Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain. Beko is a partner of the Spanish football club

FC Barcelona Futbol Club Barcelona (), commonly known as FC Barcelona and colloquially as Barça (), is a professional Football club (association football), football club based in Barcelona, Catalonia, Spain, that competes in La Liga, the top flight of ...

since 2014 and Turkish football club

Beşiktaş JK Beşiktaş () is a district and municipality of Istanbul Province, Turkey. Its area is 18 km2 and its population is 175,190 (2022). It is located on the European shore of the Bosphorus strait. It is bordered on the north by Sarıyer and ...

(having previously been their shirt sponsor from 1988 to 2004) and Turkmen football club FC HTTU. Furthermore, it had been one of the largest advertisers in the English

Premier League The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football Lea ...

since 2008, and an official sponsor of the

FA Cup The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual Single-elimination tournament, knockout association football, football competition in domestic Football in England, English football. First played during ...

. Beko sponsored Millwall F.C. in the 2005–06 season. Between 2016 and 2020, Beko was the main sponsor of Netball New Zealand's National Netball League. Beko is a premier sponsor of

Volley Lube Associazione Sportiva Volley Lube is a professional volleyball team based in Treia, Italy. Since 1995 the club has been playing in the Serie A of the Italian Volleyball League. It won the Italian Championship seven times, the Italian Cup five tim ...

Former logos

File:Beko1955.png, link=, Beko logo (1955–1986) File:Beko1986.png, link=, Logo (1986–1993) File:Beko logo.svg, link=, Logo (1993–2014)

References

External links

Beko – International
{{Authority control Electronics companies established in 1969 Companies disestablished in 2009 Manufacturing companies based in Istanbul Companies listed on the Istanbul Stock Exchange Home appliance manufacturers of Turkey Electronics companies of Turkey Home appliance brands Turkish brands Koç family Turkish companies established in 1969