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''The Advocate'' is
Louisiana Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...
's largest daily newspaper. Based in
Baton Rouge Baton Rouge ( ; , ) is the List of capitals in the United States, capital city of the U.S. state of Louisiana. It had a population of 227,470 at the 2020 United States census, making it List of municipalities in Louisiana, Louisiana's second-m ...
, it serves the southern portion of the state. Separate editions for
New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
, '' The Times-Picayune The New Orleans Advocate'', for Shreveport and Bossier City, ''The Shreveport-Bossier City Advocate,'' and for
Acadiana Acadiana (; French language, French and Cajun French language, Louisiana French: ''L'Acadiane'' or ''Acadiane''), also known as Cajun Country (Cajun French language, Louisiana French: ''Pays des Cadiens''), is the official name given to the ...
, ''The Acadiana Advocate'', are published. It also publishes ''gambit'', about New Orleans food, culture, events, and news, and weekly entertainment magazines: ''Red'' in Baton Rouge and Lafayette, and ''Beaucoup'' in New Orleans.


History

The oldest ancestor of the modern paper was the ''Democratic Advocate'', an anti- Whig, pro-
Democrat Democrat, Democrats, or Democratic may refer to: Politics *A proponent of democracy, or democratic government; a form of government involving rule by the people. *A member of a Democratic Party: **Democratic Party (Cyprus) (DCY) **Democratic Part ...
periodical Periodical literature (singularly called a periodical publication or simply a periodical) consists of Publication, published works that appear in new releases on a regular schedule (''issues'' or ''numbers'', often numerically divided into annu ...
established in 1842. Another newspaper, the ''Louisiana Capitolian'', was established in 1868 and soon merged with the then-named ''Weekly Advocate''. By 1889 the paper was being published daily. In 1904, a new owner, William Hamilton, renamed it ''The Baton Rouge Times'' and later ''The State-Times'', a paper with emphasis on local news. In 1909, ''The State-Times'' was acquired by Capital City Press, a company newly founded by Charles P. Manship Sr. and James Edmonds. Manship purchased his partner's interest in 1912. In 1925, he also began publishing ''The Morning Advocate'' to focus on national news. The Manship family"History of the Manship family"
''manshiptheatre.org''. Retrieved 2016-09-21.
went on to become an influential force in Baton Rouge, later adding radio station
WJBO WJBO (1150 kHz) is a commercial AM radio station in Baton Rouge, Louisiana, calling itself "WJBO Newsradio 1150 AM & 98.7 FM." It carries a news/talk format and is owned by iHeartMedia, Inc. The studios are on Hilton Avenue, east of downtown ...
in 1932 (moving it to Baton Rouge in 1934) and television station
WBRZ-TV WBRZ-TV (channel 2) is a television station in Baton Rouge, Louisiana, United States, affiliated with ABC. The station is owned by the Manship family, who formerly published the Baton Rouge daily newspaper, ''The Advocate'', and is one of a han ...
in 1955. ''The State-Times'', an afternoon publication, ceased in October 1991. ''The Advocate'' remains the sole descendant of the original 1842 paper. The Manship family's Capital City Press company continued to own and operate ''The Advocate'' until 2013. On October 1, 2012, under the Manships, ''The Advocate'' began printing and distributing a daily New Orleans edition. This was due to a perceived gap in the market that materialized when New Orleans' longtime daily paper, ''The Times-Picayune'', announced it would cut back its print publication to only three days a week. In March 2013, New Orleans businessman
John Georges John Georges () (born October 16, 1960) is an American businessman from New Orleans, who owns Louisiana's two largest newspapers and online news sites. He formerly served on the Louisiana Board of Regents, the body which supervises higher educa ...
signed a letter of intent to purchase ''The Advocate''. Georges and his wife Dathel bought the newspaper through a holding company, Georges Media, on April 30, 2013. The newspaper's circulation in 2013 was 98,000 (daily) and 125,000 (Sunday) as a result of its entry into and 20,000 subscriptions in the New Orleans market. ''The Advocate'' relaunched its New Orleans edition August 18, 2013, as ''The New Orleans Advocate'' and later added ''The Acadiana Advocate'', a third edition serving Lafayette and the
Acadiana Acadiana (; French language, French and Cajun French language, Louisiana French: ''L'Acadiane'' or ''Acadiane''), also known as Cajun Country (Cajun French language, Louisiana French: ''Pays des Cadiens''), is the official name given to the ...
region. On April 9, 2018, the holding company for ''The New Orleans Advocate'' purchased the New Orleans weekly ''
Gambit A gambit (from Italian , the act of tripping someone with the leg to make them fall) is a chess opening in which a player sacrifices with the aim of achieving a subsequent advantage. The word '' gambit'' is also sometimes used to describe si ...
'' and bestofneworleans.com. In 2019, ''The Advocate'' won its first
Pulitzer Prize The Pulitzer Prizes () are 23 annual awards given by Columbia University in New York City for achievements in the United States in "journalism, arts and letters". They were established in 1917 by the will of Joseph Pulitzer, who had made his fo ...
, in the Local Reporting category, "For a damning portrayal of the state’s discriminatory conviction system, including a Jim Crow-era law, that enabled Louisiana courts to send defendants to jail without jury consensus on the accused’s guilt." ''The Advocate'''s reporting highlighted how the state's non-unanimous jury law—one of only two in the country, with the other being in
Oregon Oregon ( , ) is a U.S. state, state in the Pacific Northwest region of the United States. It is a part of the Western U.S., with the Columbia River delineating much of Oregon's northern boundary with Washington (state), Washington, while t ...
—contributed to racial disparities in incarceration and sentencing. Due in part to a voter-education campaign based on ''The Advocate'''s reporting, Louisiana voters approved an amendment to the state constitution requiring unanimous jury verdicts on November 6, 2018. In May 2019, ''The Advocate'' announced that the Georges had purchased its New Orleans competitor, ''The Times-Picayune'', and planned to merge the two papers and their websites into a new newspaper in June 2019. Like ''The Advocate'', the combined newspaper will publish a print edition seven days a week. ''The Advocates Baton Rouge and Lafayette editions were unaffected. The merged paper, carrying the nameplates of both ''The Times-Picayune'' and ''The New Orleans Advocate'', began publication on July 1.


Notable people

*David William Thomas *In 2007, the newspaper lost three of its key staff with the deaths of Capitol Bureau Chief John LaPlante, health reporter and author of "The Patient Person" columns Laurie Smith Anderson and environmental writer Michael P. Dunne. LaPlante died in
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
in a
drowning Drowning is a type of Asphyxia, suffocation induced by the submersion of the mouth and nose in a liquid. Submersion injury refers to both drowning and near-miss incidents. Most instances of fatal drowning occur alone or in situations where othe ...
accident, and Anderson and Dunne succumbed to
cancer Cancer is a group of diseases involving Cell growth#Disorders, abnormal cell growth with the potential to Invasion (cancer), invade or Metastasis, spread to other parts of the body. These contrast with benign tumors, which do not spread. Po ...
. *In 2013, two-time
Pulitzer Pulitzer may refer to: *Joseph Pulitzer, a 19th century media magnate *Pulitzer Prize, an annual U.S. journalism, literary, and music award *Pulitzer (surname) * Pulitzer, Inc., a U.S. newspaper chain *Pulitzer Center on Crisis Reporting, a non-pro ...
Prize winner
Walt Handelsman Walt Handelsman (born December 3, 1956, in Baltimore, Maryland) is an editorial cartoonist for ''The Advocate'' in New Orleans. His cartoons are syndicated by Tribune Content Agency. He has twice won the Pulitzer Prize for Editorial Cartooning ...
returned to Louisiana to join ''The Advocate'' as a cartoonist and animator, and columnist James Gill moved to ''The Advocate'' from the ''Times-Picayune''.


References


External links

* *https://www.lib.lsu.edu/sites/all/files/sc/ft/ebradvocate.html {{DEFAULTSORT:Advocate Newspapers established in 1842 Mass media in Baton Rouge, Louisiana Mass media in Lafayette, Louisiana Newspapers published in Louisiana 1842 establishments in Louisiana