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Bamberger's was a
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...
chain with branches primarily in
New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
and other locations in
Delaware Delaware ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic and South Atlantic states, South Atlantic regions of the United States. It borders Maryland to its south and west, Pennsylvania to its north, New Jersey ...
,
Maryland Maryland ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States. It borders the states of Virginia to its south, West Virginia to its west, Pennsylvania to its north, and Delaware to its east ...
,
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
, and
Pennsylvania Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...
. The chain was headquartered in
Newark, New Jersey Newark ( , ) is the List of municipalities in New Jersey, most populous City (New Jersey), city in the U.S. state of New Jersey, the county seat of Essex County, New Jersey, Essex County, and a principal city of the New York metropolitan area. ...
.


History


19th century

Newark was known for manufacturing in the last half of the 19th century. By 1892, Newark was the fourth largest American city and it manufactured products from leather to jewelry along with it being a rail hub. It also had a large
Jewish Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...
population. It was these factors that led Felix Fuld, Louis M. Frank, and Louis Bamberger to found the store on Dec 13, 1892 on Market Street on the corner of Halsey Street in
Newark, New Jersey Newark ( , ) is the List of municipalities in New Jersey, most populous City (New Jersey), city in the U.S. state of New Jersey, the county seat of Essex County, New Jersey, Essex County, and a principal city of the New York metropolitan area. ...
, taking over the location of a bankrupt store Hill & Craig. Fuld and Frank were Bamberger's brothers-in-law.


20th century

On October 16, 1912, the company opened its flagship store, designed by Jarvis Hunt, at 131 Market Street in downtown Newark. The historic building once ranked among the nation's largest department stores; after an expansion in 1929 it was the nation's sixth largest. The massive building covered an entire city block, bounded by Market, Washington, Bank and Halsey Streets, encompassing 1.2 million square feet. The phone exchange, 565, was devoted solely to Bamberger's, with local direct-dial numbers for most of New Jersey's suburbs for telephone orders, known as "TeleService". The building's loading dock was located well below ground on the fourth-basement level. Two massive elevators carried fully loaded 33 ft trucks from Washington Street down to the loading docks. The store had over 200 departments over 9 floors, and 2 basement floors. There was a restaurant on the 10th floor. Bamberger's had its own
Newark Public Library The Newark Public Library (NPL) is a public library system in Newark, New Jersey. The library system offers numerous programs and events to its diverse population. With seven different branches, the Newark Public Library serves as a Statewide Re ...
branch and US Post Office branch. It sold customized linens, engraved jewelry, furs and other speciality items. In June 1929, Bamberger's was purchased by R.H. Macy Co, but the name remained Bamberger's. In the years immediately following World War II, the store was reorganized to become more "mainstream". In 1955, the tenth-floor restaurant complex was leased to the private Downtown Club. Dining service for customers continued at The Dinette, a counter style room on the first basement level and snack bars on the first and fourth floors. Eventually the lower-level eatery was remodeled into a formal restaurant named the Garden State Tea Room. The 1960s and 1970s saw expansion throughout the state of New Jersey and into the Greater Philadelphia metropolitan area, and by the 1980s there were branches opened in the Baltimore, Maryland metropolitan area. On October 5, 1986, the Bamberger's stores adopted the name Macy's New Jersey, and in 1988 Macy's New Jersey was consolidated with sister division Macy's New York to form Macy's Northeast (now Macy's, Inc.). As
North Jersey North Jersey, also known as Northern New Jersey, comprises the northern portions of the U.S. state of New Jersey between the upper Delaware River and the Atlantic Ocean. As a distinct toponym, North Jersey is a colloquial one rather than an a ...
's population grew, Bamberger's followed the suburban population aggressively. Suburban branch stores of L. Bamberger & Co. were built in other New Jersey locations: downtown Morristown, Plainfield, and at
Princeton, New Jersey The Municipality of Princeton is a Borough (New Jersey), borough in Mercer County, New Jersey, United States. It was established on January 1, 2013, through the consolidation of the Borough of Princeton, New Jersey, Borough of Princeton and Pri ...
. According to Greg Hatala, for nj.com, "With the post-World War II population shift towards the suburbs of major cities, Bamberger's built additional stores in locations such as East Brunswick, Garden State Plaza, Livingston Mall, Monmouth Mall, Nanuet Mall, Ocean County Mall, and
Menlo Park Mall Menlo Park Mall is a two-level Super-regional mall, super regional shopping mall, located on U.S. Route 1 in New Jersey, U.S. Route 1 and Parsonage Road in Edison, New Jersey. The mall has a gross leasable area of Brunswick Square Mall". Sales volume at the downtown Newark store was affected by the Newark civil unrest of 1967—sales space was decreased and Newark became a "value oriented" store. Evening hours were eliminated downtown by 1979. The Newark location operated as Macy's until it was closed in 1992. The building became 165 Halsey Street and serves the telecommunication, colocation, and computer support industries.


WOR radio

WOR radio was established by Bamberger Broadcasting Service in 1922. The broadcast studio was located on the sixth floor of its downtown headquarters It was the first radio station on the East Coast to broadcast opera and a morning gym class in the 1920s. Its FM station, W2XOR (then W71NY, now
WEPN-FM WEPN-FM (98.7 FM, "La Exitosa 98.7") is a radio station in New York City, owned by Emmis Corporation. The station carries a Spanish-language format with a gold-based mix of Latin pop and English-language adult contemporary music. The station' ...
) began broadcasting in 1940 or 1941. On October 11, 1949, WOR-TV (channel 9) signed on the air, becoming the last of the New York metropolitan area VHF television stations to begin operations; in the same year, Bamberger was re-incorporated to General Teleradio, in part due to General Tire and Rubber's increased investment in the station. Transmission was from the WOR TV Tower in
North Bergen, New Jersey North Bergen is a township in the northern part of Hudson County, in the U.S. state of New Jersey. As of the 2020 United States census, the township's population was 63,361, an increase of 2,588 (+4.3%) from the 2010 census count of 60,773, ...
, until 1953, and from the
Empire State Building The Empire State Building is a 102-story, Art Deco-style supertall skyscraper in the Midtown South neighborhood of Manhattan, New York City, United States. The building was designed by Shreve, Lamb & Harmon and built from 1930 to 1931. Its n ...
thereafter. In 1952, General Tire acquired General Teleradio from Macy's, merging it with the Don Lee Network to form General Tire's broadcasting division."WOR merger; General Tire gets MBS control."
''Broadcasting – Telecasting'', January 21, 1952, pg. 25.


See also

*
List of department stores converted to Macy's This is a list of department stores converted to Macy's and sister brand Bloomingdale's by way of mergers and acquisitions. Macy's became a national brand through these conversions, and replaced many regional department stores with local heritage ...
*
List of defunct department stores of the United States This is a list of defunct department stores of the United States, from small-town one-unit stores to mega-chains, which have disappeared over the past 100 years. Many closed, while others were sold or merged with other department stores. Depar ...


References

{{Macy's history Defunct department stores based in New Jersey Companies based in Newark, New Jersey Retail companies established in 1893 Retail companies disestablished in 1986 Defunct companies based in New Jersey Skyscrapers in Newark, New Jersey History of Newark, New Jersey 1893 establishments in New Jersey 1986 disestablishments in New Jersey Macy's