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Bally's Atlantic City is a
casino hotel A casino hotel is an establishment consisting of a casino with temporary lodging provided in an on-premises hotel. Customers receive the benefits of both gambling facilities and lodging. Since the casino and hotel are located on the same premis ...
on the
boardwalk A boardwalk (alternatively board walk, boarded path, or promenade) is an elevated footpath, walkway, or causeway typically built with wooden planks, which functions as a type of low water bridge or small viaduct that enables pedestrians to ...
in
Atlantic City, New Jersey Atlantic City, sometimes referred to by its initials A.C., is a Jersey Shore seaside resort city (New Jersey), city in Atlantic County, New Jersey, Atlantic County, in the U.S. state of New Jersey. Atlantic City comprises the second half of ...
. It is owned and operated by
Bally's Corporation Bally's Corporation is an American gambling, betting, and interactive entertainment company headquartered in Providence, Rhode Island. In the US it operates 19 casinos across 11 states, a horse track in Colorado, a golf course in New York, and ...
. The Marlborough-Blenheim Hotel stood on the site before the casino was built. It is famous for its address of "Park Place and the Boardwalk", two locations popularized by the board game
Monopoly A monopoly (from Greek language, Greek and ) is a market in which one person or company is the only supplier of a particular good or service. A monopoly is characterized by a lack of economic Competition (economics), competition to produce ...
. Bally's is one of the largest hotels on the boardwalk with nearly 1,169 rooms. Its historic Dennis Tower was constructed in stages between 1906 and 1929. In 1997, The Wild Wild West Casino was opened as an expansion of Bally's.


History


First hotels on the site

The site now occupied by Bally's was originally the location of two separate hotels: the Marlborough-Blenheim Hotel and the Dennis Hotel. The Marlborough House was built in 1900 by Josiah White III between Ohio Avenue and Park Place on the Boardwalk, in the Queen Anne style. White expanded the successful resort in 1905, hiring Philadelphia architect William Lightfoot Price of Price and McLanahan to design a new, separate wing, built entirely of concrete, which opened in 1906 as the Blenheim. The hotel was then renamed the Marlborough-Blenheim. The Dennis Hotel began as a pre-Civil War cottage along Michigan Avenue, built by William Dennis. After the war, it was acquired by Joseph H. Borton, who extended the hotel and then built a large addition in 1892, in the French chateau style.HISTORIC AMERICAN BUILDINGS SURVEY
The hotel was sold to Walter Buzby just after the turn of the twentieth century. Buzby hired Philadelphia architect Walter Smedley a fellow
Quaker Quakers are people who belong to the Religious Society of Friends, a historically Protestant Christian set of denominations. Members refer to each other as Friends after in the Bible, and originally, others referred to them as Quakers ...
, to design a huge new six-story eastern wing, which was completed in 1906. It is the oldest portion still standing. In 1910, the 1892 Michigan Avenue west wing was demolished and replaced with a larger six-story wing, also designed by Smedley. In 1925, Buzby had Smedley design a huge ten-story rear wing, containing a new lobby and ballrooms, which would connect the eastern and western wings extending to the Boardwalk. In 1929, with Smedley's practice having closed, Buzby hired another Philadelphia Quaker firm, Price and Walton, to design a seven-story addition to the 1910 Michigan Avenue west wing, which extended it seventy feet toward the ocean, bringing it even with the 1906 wing. This gave the Dennis its current form. In 1969, the Buzby family sold the Dennis for $4 million to Gary and Lewis Malamut, owners of the adjacent Shelburne Hotel. When they defaulted on the mortgage in 1975, the hotel was returned to the Buzby family. It was soon after foreclosed by the First National Bank of South Jersey.


Bally's Park Place (1979–2000)

On March 14, 1977, wealthy, flamboyant art dealer Reese Palley and local attorney and businessman Martin Blatt purchased the Marlborough-Blenheim from the White family. They intended to spend $35 million on renovations, preserving the Blenheim wing, while razing the Marlborough to make way for a modern casino hotel. Palley successfully got the Blenheim wing placed on the National Register of Historic Buildings. In June 1977,
Bally Manufacturing Bally Manufacturing, later renamed Bally Entertainment, was an American company that began as a pinball and slot machine manufacturer, and later expanded into casinos, video games, health clubs, and theme parks. It was acquired by Hilton Hotels ...
, the world's largest producer of slot machines, leased the Marlborough-Blenheim from Palley and Blatt for 40 years, with an option for a further 100 years. On August 17, 1977, Bally announced that it had purchased the neighboring Dennis Hotel for $4 million from the First National Bank of South Jersey. On October 25, 1977, Josiah White IV, grandson of the Marlborough-Blenheim's founder, presided over the closure of that hotel, locking its front door. After Bally took control of the two properties, it announced plans to raze all three hotel buildings - the Marlborough, the Blenheim, and the Dennis, despite protests, to make way for the new "Bally's Park Place Casino and Hotel", an $83 million casino/hotel designed by California-based Maxwell Starkman Associates. The new resort was to have a 39-story, octagonal hotel tower and a huge three-level podium, containing a 75,000 square-foot casino, along with other resort and convention facilities. However, in an effort to offset costs and open the casino as soon as possible, the Dennis Hotel was retained to serve as the temporary hotel for Bally's until a new tower could be built. In November 1978, Bally demolished the Marlborough-Blenheim and quickly cleared the land to begin building Bally's Park Place Casino. On December 30, 1979, the casino opened with the newly renovated Dennis serving as its hotel. In 1989, Bally constructed a 750-room hotel tower in a modern style, with an exterior of light pink glass. On July 2, 1997, The Wild Wild West Casino opened as the second casino at Bally's.


Bally's Atlantic City (2000–present)

In 2000, Bally's Park Place changed its name and became Bally's Atlantic City. The adjacent Claridge Hotel and Casino was purchased and incorporated into Bally's in 2003, and was renamed the Claridge Tower. The casino in the Claridge Tower was named The Ridge. The casino was renovated in 2008 from a standard casino floor to an upscale lounge-casino. In 2005,
Harrah's Entertainment Harrah's Entertainment (later named Caesars Entertainment Corporation, previously The Promus Companies) was an American casino and hotel company founded in Reno, Nevada, and based in Paradise, Nevada, that operated over 50 properties and seven go ...
(later Caesars Entertainment) purchased Bally's along with Caesars. In 2008, Harrah's spent $38.5 million to purchase the row of shops between the Dennis Tower and the boardwalk, and then spent a further $23 million to demolish the shops and restore the open plaza, and to restore the facade of the Dennis Tower and renovate its rooms. In 2012, The Ridge closed its gambling and food amenities. The tower's 500 hotel rooms continued to be used for Bally's guests until it was sold in 2013 to be reopened as the independent Claridge Hotel. In October 2017, ownership of Bally's was transferred to
Vici Properties Vici Properties Inc. is an American real estate investment trust (REIT) specializing in casino and entertainment properties, based in New York City. It was formed in 2017 as a spin-off from Caesars Entertainment Corporation as part of its bankr ...
as part of a
corporate spin-off A corporate spin-off, also known as a spin-out, starburst or hive-off, is a type of corporate action where a company "splits off" a section as a separate business or creates a second incarnation, even if the first is still active. It is distinct ...
, and the property was leased back to Caesars Entertainment. In April 2020, Twin River Worldwide Holdings (now
Bally's Corporation Bally's Corporation is an American gambling, betting, and interactive entertainment company headquartered in Providence, Rhode Island. In the US it operates 19 casinos across 11 states, a horse track in Colorado, a golf course in New York, and ...
) agreed to buy Bally's Atlantic City from Vici. The deal excluded the Wild Wild West Casino which contains a sports betting facility. Operations of that excluded part would be transferred to
Caesars Atlantic City Caesars Atlantic City is a luxury hotel, casino, and destination spa, spa resort in Atlantic City, New Jersey. Like Caesars Palace in Las Vegas Valley, Las Vegas, it has an ancient Roman and Classical Greece, ancient Greek theme. Atlantic City' ...
. Twin River also announced that they would acquire a license to give Bally's their own sports book, online sports betting, and I-Gaming. The sale was completed in November 2020.


Gaming

The casino at Bally's has over of gaming space with approximately 1100 slot machines. Table games include Blackjack, Baccarat, Craps, Roulette, and Pai Gow Poker. Specialty games and poker variations known as "Carnival Games" include Let it Ride,
Mississippi Mississippi ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South regions of the United States. It borders Tennessee to the north, Alabama to the east, the Gulf of Mexico to the south, Louisiana to the s ...
Stud, 3-Card Poker, 4-Card Poker, Ultimate Texan Hold’em, and High Card Flush. Recent developments include games which combine the features of live table games with those of slot machines: The multi-player Roulette automatically spins the ball, but the bet and payout function is mostly handle by computerized video terminals for each player. A similar multi-player machine throws a pair of large craps dice. Bally's also has Bally Bet
sportsbook A sportsbook is a venue where a gambler can wager on various sports competitions, such as golf, football, basketball, baseball, ice hockey, soccer, horse racing, greyhound racing, boxing, and mixed martial arts. The method of betting varies wit ...
which offers
sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. Sports bettors place their wagers either legally, through a sportsbook or bookmaker (colloquially known as "bookies"), or illegally through priva ...
. As provided by local and state law, there are scattered areas where smoking is permitted, totaling 25% of the official gaming space. (Aside from this exception, smoking is banned by law throughout the rest of the casino and hotel). Under New Jersey law, persons under 21 years of age are not permitted to gamble. They may only pass through the main aisles of the casino when accompanied by someone over 21 years old to cross between hotel areas and exits, and may not stop or slow down to observe the games. Up until February 2021, Bally's Atlantic City participated along with other Caesars Entertainment properties in the "
Caesars Rewards Caesars Entertainment, Inc., formerly Eldorado Resorts, Inc., is an American hotel and casino entertainment company founded and based in Reno, Nevada, that operates more than 50 properties. Eldorado Resorts acquired Caesars Entertainment Corpora ...
" loyalty program for their players, guests, and other customers. Rewards were based on casino play, food/beverage/retail/hotel room/entertainment purchases, and other factors. There were four tiers of membership, increasing in status: Gold, Platinum, Diamond, and Seven Star. After the sale of Bally's to Bally's Corporation, formerly Twin River Worldwide Holdings, Bally's has since transitioned to its own loyalty program — Bally Rewards.


Events


Sports

Boxing matches are held at the casino.


Hotel towers

Bally's Tower, Dennis Tower, Garden Tower


See also

* Gambling in New Jersey *
List of integrated resorts An integrated resort is a type of casino hotel that features hotel space, a casino, convention or meeting space, retail, dining and entertainment options. This article lists integrated resorts by their locations. Integrated resorts which are c ...


References


External links

* * * {{Authority control Casinos in Atlantic City, New Jersey Casinos completed in 1979 Hotel buildings completed in 1979 Hotels established in 1979 Skyscraper hotels in Atlantic City, New Jersey Boxing venues in Atlantic City, New Jersey Caesars Entertainment 1979 establishments in New Jersey Casino hotels in Atlantic City, New Jersey