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"Bag It Up" is a song recorded by British singer and songwriter Geri Halliwell for her debut solo album '' Schizophonic'' (1999). It was written by Halliwell, Andy Watkins, Paul Wilson and produced by
Absolute Absolute may refer to: Companies * Absolute Entertainment, a video game publisher * Absolute Radio, (formerly Virgin Radio), independent national radio station in the UK * Absolute Software Corporation, specializes in security and data risk ma ...
. It was released as the fourth and final single from ''Schizophonic'' on 13 March 2000, by
EMI Records EMI Records (formerly EMI Records Ltd.) is a British multinational record label owned by Universal Music Group. It was originally founded as a British flagship label by the music company EMI in 1972, and launched in January 1973 as the succes ...
, and topped the UK Singles Chart, becoming Halliwell's third consecutive number-one single in the UK.


Composition

The backing vocals for the song were provided by Tracy Ackerman and Pepsi & Shirlie, formerly of
Wham! Wham! were an English pop duo formed in Bushey in 1981 consisting of George Michael and Andrew Ridgeley. They were one of the most successful pop acts during the 1980s, selling more than 30 million certified records worldwide from 1982 to ...
.


Chart performance

"Bag It Up" sold 106,000 copies in its first week, becoming Halliwell's third consecutive solo number one on the UK Singles Chart. It has sold over 266,000 copies and has been certified silver by the
British Phonographic Industry BPI (British Recorded Music Industry) Limited, trading as British Phonographic Industry (BPI), is the British recorded music industry's trade association. It runs the BRIT Awards; is home to the Mercury Prize; co-owns the Official Charts C ...
.


Music video

The
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
to "Bag It Up" was filmed in January 2000 and was directed by
Dawn Shadforth Dawn Shadforth (born 11 October 1973) is a British director of music videos, TV, and film and a visual artist. She was originally a fine artist making work with objects, light, video and sound. She won the Whitworth Young Contemporaries Award f ...
. The video for "Bag It Up" is based around a humorous and raunchy nature. It begins with an advert promoting the male-behaviour-altering "Girl Powder". Girl Powder, administered in small doses, transforms any male into an obedient domestic servant and also a sex slave. The video starts with a domestic scene. Geri and her shirtless 'boyfriend' (played by Aiden Turner) are sitting down in a living room watching television when an advert comes on for Girl Powder, which declares that it is "Heaven in a box". Halliwell is seen doing all the housework and cooking for her 'boyfriend'. She then goes to the kitchen to make him coffee, when really she is preparing the Girl Powder drink. Once her boyfriend drinks it, his hair becomes pink and he has been transformed into a subservient male. The action then moves to the "Girl Powder" factory, where Geri has been transformed into a catsuit-clad superheroine boss, controlling (along with other females in white lab coats) a factory operated by many pink-haired men. The next time Geri and her boyfriend are seen, the roles have been reversed. Geri is now the one in control, with the semi-clad sex slave pandering to her every whim, even acting as a human table. We then return to the factory, where Geri eventually strips the oiled-up dancers down to hot pants, bunny ears and high-heeled ankle boots. Eventually they end up pole-dancing, acting as bunny boys and parodying
Playboy ''Playboy'' (stylized in all caps) is an American men's Lifestyle journalism, lifestyle and entertainment magazine, available both online and in print. It was founded in Chicago in 1953 by Hugh Hefner and his associates, funded in part by a $ ...
Bunnygirls, this time with the male as the sex object. We then see Geri parading the bunny boys on a leash at the end of the video, exhorting female listeners to "Treat him like a lady" and declaring "Who's wearing the trousers now?". The video ends with a white background and Geri's symbol as the TV switches off.


Live performances

To promote the single, Halliwell performed the song on ''
Top of the Pops ''Top of the Pops'' (''TOTP'') is a British record chart television programme, made by the BBC and broadcast weekly between 1January 1964 and 30 July 2006. The programme was the world's longest-running weekly music show. For most of its histo ...
'', '' Pepsi Chart'', '' CD:UK'', ''
Live & Kicking ''Live & Kicking'' was a British children's television series that originally aired on BBC1 from 2 October 1993 to 15 September 2001. It was the replacement for '' Going Live!'', and took many of its features from it, such as phone-ins, games, ...
'', ''
Party in the Park Party in the Park is the generic name given to music concerts organised by various radio stations and local authorities and groups in the United Kingdom, typically in large parks during the summer, however it is also used to refer to a family or ...
'' and 2000 BRIT Awards. The performance at the 2000 BRIT Awards was raunchy and controversial, with Halliwell emerging from a pair of giant inflatable legs, accompanied by a troupe of pink-haired male dancers. During the song, the dancers stripped down to pink hotpants while Halliwell unbuttoned her shirt before walking over the kneeling dancers. According to herself, terrorist David Copeland planned to kill her during her performance at the awards show due to her "loving the gays", as well as her friendship with singer
George Michael George Michael (born Georgios Kyriacos Panayiotou; 25 June 1963 – 25 December 2016) was an English singer-songwriter and record producer. Regarded as a pop culture icon, he is one of the List of best-selling music artists, best-selling rec ...
, who was also gay.


Track listings

UK CD1 # "Bag It Up" # "
These Boots Are Made for Walking "These Boots Are Made for Walkin' is a hit song written by Lee Hazlewood and recorded by American singer Nancy Sinatra. It charted on January 22, 1966, and reached No.1 in the United States ''Billboard'' Hot 100 and in the UK Singles Chart. ...
" # " Perhaps, Perhaps, Perhaps" # "Bag It Up" UK CD2 # "Bag It Up" # "Bag It Up" # "Bag It Up" # "Bag It Up" UK and New Zealand cassette single # "Bag It Up" # "These Boots Are Made for Walking" # "Perhaps, Perhaps, Perhaps" European CD single # "Bag It Up" # "These Boots Are Made for Walking" # "Bag It Up"


Charts


Weekly charts


Year-end chart


Certifications


References

{{Authority control 1999 songs 2000 singles EMI Records singles Geri Halliwell songs Number-one singles in Scotland Song recordings produced by Absolute (production team) Songs with feminist themes Songs written by Andy Watkins Songs written by Geri Halliwell Songs written by Paul Wilson (songwriter) UK singles chart number-one singles