BabyBjörn is a Swedish

family-owned A family business is a commercial organization in which decision-making is influenced by multiple generations of a family, related by blood, marriage or adoption, who has both the ability to influence the vision of the business and the willingn ...

company specializing in the manufacturing and marketing of baby products. It was founded in 1961 by

Björn Jakobson Björn Jakobson, (born 14 August 1934 in Stockholm) is a Swedish entrepreneur. In 1961, he started the company Babybjörn. The initial product was a bouncy chair that he acquired on a trip to the United States, He and his wife, the designer Li ...

and his sister-in-law Elsa Jakobson.

Purpose

"Since our start in 1961, our purpose is still to develop safe and well-designed products to make everyday life for parents and babies easier and even more fun. We warmly welcome your growing family to ours!"

During the 1980s, Babybjörn began to be sold in the USA and Japan. Today, Babybjörn's products are sold in over 50 countries.

Products

The company’s first product was a bouncing chair, but today BabyBjörn is best known for its baby carriers. Its first baby carrier was made in 1973. The current product assortment consists of baby carriers, bouncers, travel cots, and sleep accessories, along with bath and kitchen assortments. BabyBjörn has international subsidiaries, reaching across the globe, including

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

, North America,

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

, China, South East Asia, and Korea. BabyBjörn has received numerous awards for its designs over the years, among them IDSA’s award Design of the Decade and the

Red Dot Design Award The Red Dot Design Award is an international, annual design competition for product and industrial design, brand and communication design as well as design concepts, in which the Red Dot quality label is awarded to winners. The Red Dot Design A ...

. In September 2019, Stina Westerstad took over as CEO of the company.

References

External links

Official WebsiteBaby Essentials
Infant products companies Swedish companies established in 1961 Manufacturing companies established in 1961 1960s establishments in Stockholm {{Sweden-company-stub