B'TWIN was a
trademark
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...
ed brand of
bicycle
A bicycle, also called a pedal cycle, bike, push-bike or cycle, is a human-powered transport, human-powered or motorized bicycle, motor-assisted, bicycle pedal, pedal-driven, single-track vehicle, with two bicycle wheel, wheels attached to a ...
s as well as bicycle parts and accessories marketed by
Decathlon
The decathlon is a combined event in athletics consisting of 10 track and field events. The word "decathlon" was formed, in analogy to the word "pentathlon", from Greek δέκα (''déka'', meaning "ten") and ἄθλος (''áthlos'', or ἄ ...
. It has now been replaced by the
Van Rysel brand.
The bicycles are produced by several manufacturers in Asia and Europe. In 2010, a small part of the assembly process was relocated to France.
From 2008–18, more than 1 million bicycles were produced in Portugal. They also sold bike accessories and parts for budget prices.
In March 2018, Decathlon said it planned to drop the B'Twin name completely.
Over approximately the following year, the company migrated the B'Twin brand to children's bikes, as part of a branding arrangement that will see new ranges of bicycles, including both road and mountain bikes.
At present, the B'Twin brand is used for children's bikes, folding bikes and some bicycle accessories.
Ranges
B'Twin's product range includes:
* Kids' city bikes – City bikes designed for children
* Tilt – Budget folding bikes available in pedal-powered and electric versions
The B'Twin brand formerly encompassed these additional products which have since been turned into separate brands:
* Riverside/Original – Entry-level
hybrid bikes
* Triban – Comfort-oriented
*
Van Rysel – Performance Endurance
road bikes, including some
UCI approved models
* Rockrider –
Mountain bikes
*Elops – Classic
city bikes (pedal or
electric
Electricity is the set of physical phenomena associated with the presence and motion of matter possessing an electric charge. Electricity is related to magnetism, both being part of the phenomenon of electromagnetism, as described by Maxwel ...
models)
*Long distance city bikes – Bikes built for long distance rides, with only pedal-powered versions available
*ATB bikes – All terrain bikes
*Nework – A line of active urban bikes, presently discontinued
References
External links
B'TWIN's{{Webarchive, url=https://web.archive.org/web/20180222044641/https://www.btwin.com/en/home , date=2018-02-22 official site
Cycle manufacturers of France
Decathlon Group
Mountain bike manufacturers