"Ayúdame" ( English: "Help Me") is a song recorded for

Paulina Rubio Paulina Susana Rubio Dosamantes (; born 17 June 1971) is a Mexican singer, songwriter and television personality. Referred to as "Honorific nicknames in popular music, The Golden Girl", she first achieved recognition as a member of the successf ...

's eighth studio album '' Ananda'' (2006). It was co-written with Argentinian singer-songwriter

Coti Roberto Fidel Ernesto Sorokin Esparza (born June 14, 1973), known professionally as Coti, is an Argentine singer, songwriter, and musician. He is best known for collaborations with other Spanish-language artists like Andrés Calamaro, Julieta ...

who Rubio previously collaborated with on his singles "Nada Fue Un Error" and "Otra Vez" the previous year. Also, the track being one of the few songs Rubio has co-written credits on the album. "Ayúdame" was released on April 4, 2007 as the album's third single, by

Universal Latino Universal Music Latin Entertainment, a division of Universal Music Group, is a record company specialized in producing and distributing Latin music in Mexico, the United States, and Puerto Rico. UMLE includes famous Latin music labels such as Uni ...

. The single had moderate success on the charts reaching a peak of number 36 on the ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

Hot Latin Songs The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin music, Latin songs, published weekly by Billboard (magazine), ''Billboard'' magazine. Since October 2012, chart ranki ...

Composition

"Ayúdame" was written by Paulina Rubio and

in Rubio's home-studio, which was set up in Miami, Florida, where other songs (including "Tú Y Yo" and "Lo Que Pensamos") were recorded of ''Ananda''. Musically, is a

ballad A ballad is a form of verse, often a narrative set to music. Ballads were particularly characteristic of the popular poetry and song of Great Britain and Ireland from the Late Middle Ages until the 19th century. They were widely used across Eur ...

pop rock Pop rock (also typeset as pop/rock) is a fusion genre and form of rock music characterized by a strong commercial appeal, with more emphasis on professional songwriting and recording craft, and less emphasis on attitude than standard rock musi ...

and indie-influenced song. It begins with nostalgic squealing

guitar The guitar is a stringed musical instrument that is usually fretted (with Fretless guitar, some exceptions) and typically has six or Twelve-string guitar, twelve strings. It is usually held flat against the player's body and played by strumming ...

s and advances into a climax of whispersed vocals, and harmonies. Although lyrically he talks about asking a romantic interest not to walk away from his life, the theme is a tribute to nature and the feelings of the human being.

Promotion

The song was released as ''Anandas third single in early April 2007. Universal Music released "Hoy" as a promotional single for radio at the same time. Both songs were well received by the audience. Rubio performed "Ayúdame" during the Amor, Luz y Sonido Tour in 2007. A few days before the premiere of the music video, on May 29, 2007, she performed the song on ''

MTV Tr3s MTV Tres, stylized as Tr3s, is an American owned by Paramount Media Networks, a subsidiary of Paramount Global. The channel is targeted toward bilingual Latinos and non-Latino Americans aged 12 to 34, and its programming formerly included lifes ...

'' show Mi TRL in New York. Among the audience were members of the

U.S. Navy The United States Navy (USN) is the maritime service branch of the United States Department of Defense. It is the world's most powerful navy with the largest displacement, at 4.5 million tons in 2021. It has the world's largest aircraft ...

Music video

Development and concept

The accompanying music video was directed by Israel Lugo and

Gabriel Coss Gabriel Coss is a Latin Grammy Award and a Regional Emmy Award-winner music video director. Coss also has credits for directing the documentaries ''Aljuriya'' (2004), ''Sonó, Sonó, Tité Curet!!!'' (2011) and ''Armonía'' (Doctv Latinoamérica 2 ...

and filmed in

Cabo Rojo, Puerto Rico Cabo Rojo (), ) is a Cabo Rojo barrio-pueblo, city and Municipalities of Puerto Rico, municipality situated on the southwest coast of Puerto Rico and forms part of the San Germán – Cabo Rojo metropolitan area, San Germán–Cabo Rojo metropol ...

. The video was shot in an area "where the sea meets a lush grove of trees that contrasts with semi-desert areas". Rubio was inspired by

environmental issues Environmental issues are disruptions in the usual function of ecosystems. Further, these issues can be caused by humans (human impact on the environment) or they can be natural. These issues are considered serious when the ecosystem cannot recov ...

and

global warming Present-day climate change includes both global warming—the ongoing increase in global average temperature—and its wider effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes ...

for the clip. It was premiered on May 30, 2007 on the '' Ritmoson Latino'' network. She explained that what she wanted to achieve with the music video is to get "a collective consciousness because I like to participate in all these nvironmentalmovements, nd doconcerts that have to do with this and other causes." In the video, Rubio appears singing in an open area with barren trees while meteorites fall from the sky, representing the end of the world, but in the same way, the rebirth of the world, "the new seed". In this sense, an Rubio's alter ego emuling alien visiting an

Earth Earth is the third planet from the Sun and the only astronomical object known to Planetary habitability, harbor life. This is enabled by Earth being an ocean world, the only one in the Solar System sustaining liquid surface water. Almost all ...

devastated and in ruins. Rubio wears a futuristic-style silicone corset signed by fashion designer José Miró. As the video closes, Rubio heads back to the beach and the planet returns to life as everything turns back to green and animals reappear. The video ends with a Indoamerican proverb that reads: "Only after the last tree has been cut down, and the last river has been poisoned, and the last fish has been caught, will we learn we cannot eat money."

Synopsis

The video begins with a full shot of Rubio lying on a bed. She is fully dressed in white and a red string, a custom associated with

Kabbalah Kabbalah or Qabalah ( ; , ; ) is an esoteric method, discipline and school of thought in Jewish mysticism. It forms the foundation of Mysticism, mystical religious interpretations within Judaism. A traditional Kabbalist is called a Mekubbal ...

is seen in her wrist. Soon meteorites fall to Earth and an alien (an alter ego of Rubio) emerges in a dry, arid space. Rubio observes that the Earth begins to be hit by the meteors while the alien uses the song's lyric as a poet resource to ask for help. A close-up of a reflective Rubio emerges as the dull rays of sunlight enter her bedroom. She then appears driving her car and arriving at the sea shore, at which point she strips off her clothes and goes for a swim. The alien observes from the same spot, happy that the planet has wildlife again. He climbs a leafy tree that refers to the

tree of life The tree of life is a fundamental archetype in many of the world's mythology, mythological, religion, religious, and philosophy, philosophical traditions. It is closely related to the concept of the sacred tree.Giovino, Mariana (2007). ''The ...

Track listing and formats

*US CD Single # "Ayúdame" – 3:58 *EP # "Ayúdame" – 3:58 # "

Ni Una Sola Palabra "Ni Una Sola Palabra" ( English: "Not a Single Word") is a song by Mexican singer Paulina Rubio from her eighth studio album '' Ananda'' (2006). It was released on July 23, 2006, by Universal Latino, as the lead single from the album. Written by ...

" – 3:46 # " Dame Otro Tequila" – 2:49

Personnel

The following people contributed to "Ayúdame":''Ananda'' (CD liner notes).

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as Universal Music Group or Universal Music) is a Netherlands, Dutch–United States, American multinational Music industry, music corporation under Law of the Netherlands, ...

. September 2006. * Paulina Rubio – lead

vocals Singing is the art of creating music with the voice. It is the oldest form of musical expression, and the human voice can be considered the first musical instrument. The definition of singing varies across sources. Some sources define sing ...

—

songwriter A songwriter is a person who creates musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music genre and film scoring. ...

* Cachorro López -

production Production may refer to: Economics and business * Production (economics) * Production, the act of manufacturing goods * Production, in the outline of industrial organization, the act of making products (goods and services) * Production as a stat ...

* Tony Peluso - mixing * Tom Baker - mastering * Recorded at Ananda Studios in Di Lido Island,

Miami Beach, Florida Miami Beach is a coastal resort city in Miami-Dade County, Florida, United States. It is part of the Miami metropolitan area of South Florida. The municipality is located on natural and human-made barrier islands between the Atlantic Ocean ...

Charts

Release history

References

{{DEFAULTSORT:Ayudame 2006 songs 2007 singles Paulina Rubio songs Songs in Spanish Pop ballads Universal Music Latino singles Songs written by Paulina Rubio Songs written by Coti