Axiom Strategies is one of the largest Republican
political consulting
Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely tel ...
firms in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
. Founded in 2005 by
Jeff Roe
Jeff Roe (born September 25, 1970) is an American political consultant and strategist for the Republican Party. He is the founder and principal of Axiom Strategies, a political consulting firm based in Kansas City, Missouri, with twelve offices ...
, who has been described as "
Ted Cruz
Rafael Edward "Ted" Cruz (; born December 22, 1970) is an American politician and attorney serving as the junior United States Senator from Texas since 2013. A member of the Republican Party, Cruz served as Solicitor General of Texas from ...
's
Karl Rove
Karl Christian Rove (born December 25, 1950) is an American Republican political consultant, policy advisor, and lobbyist. He was Senior Advisor and Deputy Chief of Staff during the George W. Bush administration until his resignation on Augu ...
", it has been described as a "mega firm" by industry professionals. Originally based in
Kansas City
The Kansas City metropolitan area is a bi-state metropolitan area anchored by Kansas City, Missouri. Its 14 counties straddle the border between the U.S. states of Missouri (9 counties) and Kansas (5 counties). With and a population of more ...
,
Missouri
Missouri is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it is bordered by eight states (tied for the most with Tennessee ...
, it has thirteen offices across the country and approximately 150 full-time employees.
As of 2021, Axiom Strategies owns ten vendor companies. Through the company or its vendor network Axiom Strategies offers services including polling, fundraising, advertising, and public affairs to candidates. From 2018 to 2020, Axiom Strategies' Clout Public Affairs division lobbied on behalf of the
Government of Cameroon
The Republic of Cameroon is a decentralized unitary state.
State power
In the Republic of Cameroon, the President of the Republic and the Parliament exercise 'State power' as per Article 4 of the constitution of Cameroon.
Executive power
' Execu ...
.
History
In 2016, Axiom Strategies was enlisted by
Kelli Ward
Kelli Ward (''née'' Kaznoski; born January 25, 1969) is an American osteopathic physician and politician who has served as the chair of the Arizona Republican Party since 2019. She served in the Arizona State Senate from 2013 to 2015.
She ch ...
in her unsuccessful
Senate candidacy in
Arizona
Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a U.S. state, state in the Southwestern United States. It is the list of U.S. states and territories by area, 6th largest and the list of U.S. states and territories by population, 14 ...
versus incumbent
John McCain. In August 2019, Axiom hired former acting US Attorney General
Matthew Whitaker
Matthew George Whitaker (born October 29, 1969) is an American lawyer, lobbyist and politician who served as the acting United States Attorney General from November 7, 2018, to February 14, 2019. He was appointed to that position by President D ...
as managing director of its Clout Public Affairs division. In 2017 Axiom merged with Revolvis, a west coast consulting firm.
In 2018, the company entered into a partnership with The Prosper Group, a
digital marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development dur ...
agency. In 2019 Axiom acquired the Kozlow Group and the Momentum Strategy Group, both of which are based in
Florida
Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, a ...
. The firm opened an office in
Orange County, California
Orange County is located in the Los Angeles metropolitan area in Southern California. As of the 2020 census, the population was 3,186,989, making it the third-most-populous county in California, the sixth-most-populous in the United States, ...
in 2019 preparation for multiple competitive
House
A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air ...
elections in the area in 2020.
Axiom Strategies has been credited with assisting client
Glenn Youngkin
Glenn Allen Youngkin (born December 9, 1966) is an American businessman and politician, currently serving as the 74th governor of Virginia since January 15, 2022. A member of the Republican Party (United States), Republican Party, Youngkin defea ...
's victory in the
2021 Virginia gubernatorial election
The 2021 Virginia gubernatorial election was held on November 2, 2021, to elect the next governor of Virginia. The election was concurrent with other elections for Virginia state offices. Incumbent Democratic Governor Ralph Northam was ineligi ...
. In the
2022 Missouri Senate election, the firm has provided services on behalf of Republican candidate
Eric Schmitt
Eric Stephen Schmitt (born June 20, 1975) is an American lawyer and politician serving as the junior United States senator from Missouri since 2023. A member of the Republican Party, Schmitt served as a Missouri state senator from 2009 to 201 ...
.
Cameroon lobbying
In September 2018, Axiom Strategies' Clout Public Affairs division signed on to lobby for the
Government of Cameroon
The Republic of Cameroon is a decentralized unitary state.
State power
In the Republic of Cameroon, the President of the Republic and the Parliament exercise 'State power' as per Article 4 of the constitution of Cameroon.
Executive power
' Execu ...
for $55,000/month. Former
HuffPost
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
managing director
Jimmy Soni
Jimmy Soni is an American author and former managing editor of ''The Huffington Post''. He is best known for '' A Mind at Play'', his biography of Claude Shannon and ''The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Val ...
and David Polyansky, the former Chief of Staff to Ted Cruz, were hired through the Clout Public Affairs division to advocate for Cameroonian interests in Washington.
Axiom consultants were contracted to promote a “positive and favorable image” of Cameroon’s government through digital ads and to place "targeted
op eds in conservative-oriented outlets in order to foster a robust and growing partnership narrative into the future...” according to
Department of Justice
A justice ministry, ministry of justice, or department of justice is a ministry or other government agency in charge of the administration of justice. The ministry or department is often headed by a minister of justice (minister for justice in a ...
filings.
In 2020, Axiom Strategies terminated its contract with the Cameroonian government.
[{{Cite web, date=July 31, 2020, title=Supplemental Statement - Pursuant To The Foreign Agents Registration Act of 1938, As Amended, url=https://efile.fara.gov/docs/6700-Supplemental-Statement-20200623-6.pdf, website=]United States Department of Justice
The United States Department of Justice (DOJ), also known as the Justice Department, is a United States federal executive departments, federal executive department of the United States government tasked with the enforcement of federal law and a ...
References
Companies based in Kansas City, Missouri
Political consulting firms
Republican Party (United States) organizations
Politics of Cameroon
Conservatism in the United States