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An automated call distribution system, commonly known as automatic call distributor or automatic call dispatcher (ACD), is a
telephony Telephony ( ) is the field of technology involving the development, application, and deployment of telecommunications services for the purpose of electronic transmission of voice, fax, or data, between distant parties. The history of telephony is ...
device that answers and distributes incoming calls to a specific group of terminals or agents within an organization. ACDs direct calls based on parameters that may include the caller's telephone number, the number they dialed, the time of day or a response to an automated voice prompt. Advanced ACD systems may use digital technologies such as
computer telephony integration Computer-telephony integration, also called computer–telephone integration or CTI, is a general term for technologies that coordinate interactions between telephones and a computers to be coordinated. The term is predominantly used to descri ...
(CTI), computer-supported telecommunications applications (CSTA) or IVR as input to determine the route to a person or voice announcement that will serve the caller. Experts claim that "the invention of ACD technology made the concept of a
call centre A call centre ( Commonwealth spelling) or call center ( American spelling; see spelling differences) is a managed capability that can be centralised or remote that is used for receiving or transmitting a large volume of enquiries by telephone ...
possible."


Background

A
Private Branch Exchange A business telephone system is a telephone system typically used in business environments, encompassing the range of technology from the key telephone system (KTS) to the private branch exchange (PBX). A business telephone system differs from ...
(PBX) is a
telephone exchange A telephone exchange, telephone switch, or central office is a central component of a telecommunications system in the public switched telephone network (PSTN) or in large enterprises. It facilitates the establishment of communication circuits ...
device that acts as a switchboard to route phone calls within an organisation. This technology developed into Automated Call Distribution systems using computer technology to automatically connect incoming calls to recipients based on programmable logic. Although ACDs appeared in the 1950s, one of the first large and separate ACDs was a modified
5XB switch The Number Five Crossbar Switching System (5XB switch) is a telephone switch for telephone exchanges designed by Bell Labs and manufactured by Western Electric starting in 1947. It was used in the Bell System principally as a Class 5 telephone swit ...
used by the New York Telephone Company in the early 1970s to distribute calls among hundreds of 4-1-1 information operators. Robert Hirvela developed and received a patent for technology that was used to create the Rockwell Galaxy Automatic Call Distributor, which was used by
Continental Airlines Continental Airlines (simply known as Continental) was a major airline in the United States that operated from 1934 until it merged with United Airlines in 2012. It had ownership interests and brand partnerships with several carriers. Continen ...
for more than 20 years. Since then, ACDs have integrated incoming call management and voice messaging software into its capabilities.


Application

ACD systems route incoming calls to people according to defined rules that may include, for example, the time of day, the day of the week, the geographic location of the caller and the availability of people to respond. The rules should aim to route the call to a person qualified to address the caller's needs. Routing can use
caller ID Caller identification (Caller ID) is a telephone service, available in analog and digital telephone systems, including voice over IP (VoIP), that transmits a caller's telephone number to the called party's telephone equipment when the call is ...
, automatic number identification,
interactive voice response Interactive voice response (IVR) is a technology that allows telephone users to interact with a computer-operated telephone system through the use of voice and DTMF tones input with a keypad. In telephony, IVR allows customers to interact with a ...
or dialed number identification services to determine how calls are handled. ACD systems are often found in offices that handle large volumes of incoming
phone call A telephone call, phone call, voice call, or simply a call, is the effective use of a connection over a telephone network between the calling party and the called party. Telephone calls are the form of human communication that was first enabl ...
s from callers who require assistance at the earliest opportunity, but have no need to talk to a specific person: e.g., customer service representatives or emergency services dispatch centers. There are several contact routing strategies that can be set up within an algorithm based on a company's needs. Skills-based routing is determined by an operator's knowledge to handle a caller's inquiry. Virtual contact centers can also be used to aggregate the skill sets of agents to help multiple vendors, where all real-time and statistical information can be shared amongst the contact center sites. An additional function for these external routing applications is to enable
Computer telephony integration Computer-telephony integration, also called computer–telephone integration or CTI, is a general term for technologies that coordinate interactions between telephones and a computers to be coordinated. The term is predominantly used to descri ...
(CTI), which improves efficiency for call center agents by matching incoming phone calls with relevant data via screen pop.


Distribution methods

Methods for distributing incoming calls from a queue include *Linear Call Distribution – Calls are distributed in order, starting at the beginning each time *Circular/Rotary Call Distribution – Calls are distributed in order, starting with the next in order *Uniform Call Distribution – Calls are distributed uniformly, starting with the person who has handled the fewest calls *Simultaneous Call Distribution – Calls are presented to all available extensions simultaneously *Weighted Call Distribution – Calls are distributed according to a configurable weighting, such as differing skill sets within customer service representatives.


See also

* Number Five Crossbar Switching System *
Communications system A communications system is a collection of individual telecommunications networks systems, relay stations, tributary stations, and terminal equipment usually capable of interconnection and interoperation to form an integrated whole. Commu ...
* Vector directory number * Zip tone


References

{{DEFAULTSORT:Automatic Call Distributor Telephone exchanges Computer telephony integration Telephony equipment