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''The Australian Woman's Mirror'' was an Australian weekly
women's magazine This is a list of women's magazines from around the world. These are magazines that have been published primarily for a readership of woman, women. Currently published *''10 Magazine (UK), 10 Magazine'' (UK – distributed worldwide) *''Al Jam ...
published by '' The Bulletin'' magazine in
Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...
, between 1924 and 1961.


History

The first issue of the magazine was published on 25 November 1924 with the following statement of intent:
Forty-five years ago a small company planted ''The Bulletin'', and its growth has been so remarkable that to-day the paper is known and read not only in all parts of Australia, but in every English-speaking country. There are, however, interests which ''The Bulletin'' has never been able to serve; and the most important of these relate to women. ''The Woman's Mirror'' proposes to serve those needs; and it will have behind it the organisation which ''The Bulletin'' has built up. Hitherto it has not been possible for ''The Bulletin'' to make use of that large amount of purely feminine writing which it has been offered. Much of it has been fiction, of first-rate quality. ''The Mirror'' will present to Australian women the best of this work, along with the work of men who appeal particularly to women readers. Through serials and short stories Australian women writers and Australian women readers will for the first time be brought together; and it is appropriate that the first serial will be one of great interest by Ethel Turner, the best-known of all Australian women novelists. It will be generally admitted that no paper has done so much for Australian literature as ''The Bulletin''; and the readers of ''The Mirror'' will benefit by the close contact which ''The Bulletin'' has established with every Australian writer of repute. The story section will, however, be only one of many with which ''The Mirror'' will appeal to Australian women. Every feminine interest and activity will be served in the best way that long experience can suggest and money can command. Specialists will help the paper's readers in their dress designing and building; others will help them in the thousand and one matters that perplex the housewife; doctors and nurses will give advice, especially to bush-mothers, with regard to ailments and the sickroom; even the lawyer will be brought into the service to make plain some of the problems that disturb women. But the woman and the girl of to-day ask for more even than all this. They want to be able to talk entertainingly. ''The Mirror'' will set itself out to supply the material. It will tell them a little about books and the people who write them; it will tell them something about plays and players; about pictures and those who make them; about games and the people who are famous in them; about music and musicians. It will have its contributors in London, in Paris, in New York. It will give the country girl an opportunity to tell the city girl the interesting things of the town. The field is astonishingly large and attractive; and ''The Mirror'' believes that it can cover it all without ever printing a dull page.
The magazine was continually published until 28 June 1961 when it was merged with ''Weekend'' (Sydney, N.S.W.), to form '' Everybody's'' (Sydney, N.S.W.).


Contents

The magazine's contents included the standard recipes, knitting patterns, along with articles about fashion, holiday destinations and household tips. On the literary front it included, on a regular basis, short stories, poems, and serialised novels by such authors as
Ethel Turner Ethel Turner (24 January 1872 – 8 April 1958) was an English-born Australian novelist and children's literature writer. Life She was born Ethel Mary Burwell in Doncaster in England. Her father died when she was two, leaving her mother Sarah ...
, Zora Cross, Mabel Forrest, Roderic Quinn, Myra Morris and Kathleen Dalziel, amongst many others. It published a novel by South Australian architect George Soward (1857–1941), entitled ''The Mirthful Mutineer''. ''The Australian Woman's Mirror'' was the first Australian publication to feature the American comic strip ''
The Phantom ''The Phantom'' is an American adventure comic strip, first published by Lee Falk in February 1936. The main character, the Phantom, is a fictional costumed crime-fighter who operates from the fictional African country of Bangalla. The char ...
'' (beginning 1 December 1936). The ''Mirrors publication of the ''Phantom'' strip resulted in the character becoming popular in Australia."''The Phantom'': A Publishing History in Australia"
/ref> For many years, rival magazine ''
The Australian Women's Weekly ''The Australian Women's Weekly'', sometimes known simply as ''The Weekly'', is an Australian monthly women's magazine published by Are Media in Sydney and founded in 1933. For many years it was the number one magazine in Australia before bein ...
'' ran ''
Mandrake the Magician ''Mandrake the Magician'' is a Comic strip syndication, syndicated newspaper comic strip, created by Lee Falk before he created ''The Phantom''.Ron Goulart, ''The Encyclopedia of American Comics''. New York: Facts on File, 1990. . pp. 91, 249 ...
'' contemporaneously. Both strips were the work of cartoonist
Lee Falk Lee Falk (), born Leon Harrison Gross (; April 28, 1911 – March 13, 1999), was an American cartoonist, writer, theater director, and producer, best known as the creator of the comic strips ''Mandrake the Magician'' and ''The Phantom''. At the ...
.


See also

*
List of women's magazines This is a list of women's magazines from around the world. These are magazines that have been published primarily for a readership of woman, women. Currently published *''10 Magazine (UK), 10 Magazine'' (UK – distributed worldwide) *''Al Jam ...


References

{{Reflist 1924 establishments in Australia 1961 disestablishments in Australia Women's magazines published in Australia Weekly magazines published in Australia Defunct magazines published in Australia English-language magazines Magazines established in 1924 Magazines disestablished in 1961 Magazines published in Sydney