Aurrerá (word from the

Basque language Basque ( ; ) is a language spoken by Basques and other residents of the Basque Country (greater region), Basque Country, a region that straddles the westernmost Pyrenees in adjacent parts of northern Spain and southwestern France. Basque ...

"aurrera" which means "forward") is a defunct grocery chain in

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

. It started operations in 1958 in

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

, and folded in 2001 after being acquired by

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...

. During 2001 and 2002, the remaining Aurrerá stores became

Bodega Aurrerá Bodega Aurrerá is a Mexican discount store owned by Walmart de México y Centroamérica. The chain was first established in 1970 in Mexico City. Though every Aurrerá store was converted into Walmart, both Aurrerá and Bodega Aurrerá names s ...

and

Walmart Supercenter Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...

stores. In addition, many products (mostly

milk Milk is a white liquid food produced by the mammary glands of lactating mammals. It is the primary source of nutrition for young mammals (including breastfeeding, breastfed human infants) before they are able to digestion, digest solid food. ...

) are now marketed at these stores under the Aurrerá brand, similar to Walmart's ''

Great Value Walmart, Walmart, Inc., like many large retail and grocery chain stores, uses a brand strategy that offers private brands (private label, store brand) and generic brand merchandise. Apparel brands Major brands In March 2018, to better compet ...

'' brand.

History and pop culture

In Mexico, the Arango brothers, Jerónimo, Placido and Manuel, founded the stores Aurrera thinking in a supermarket model, with household items and clothing at cheaper prices. ''Aurrera'' in Basque means “Come on”, “Forward”. * 1958: Opens the first store Aurrera, with the branche Bolívar. * 1960: Begins to operate stores Superama 1960. * 1964: Starts operations Vips Restaurants 1964. * 1970: Begins

Suburbia A suburb (more broadly suburban area) is an area within a metropolitan area. They are oftentimes where most of a metropolitan areas jobs are located with some being predominantly residential. They can either be denser or less densely populated ...

and Bodega Aurrerá operations. * 1976: Inaugurate First Distribution Center in Mexico (in Spanish, ''CEDIS''). * 1978: Opening of restaurants El Portón (The Gate). * 1986: Makes the organization Grupo Cifra, for the administration of stores and restaurants in Mexico. * 1990: Aurrerá starts the

barcode A barcode or bar code is a method of representing data in a visual, Machine-readable data, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly ref ...

system in Mexico. * 1991: Walmart and Cifra makes a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...

. Creation of the International Division of Walmart Stores and signed a partnership agreement with Cifra. Born the first

Sam's Club Sam's West, Inc. (doing business as Sam's Club) is a chain of membership-only warehouse club retail stores in the United States owned by Walmart. It was founded in 1983 and named after Walmart founder Sam Walton as Sam's Wholesale Club. , Sam's ...

in Mexico. * 1993: Began operations Walmart Supercenter. The supermarkets Aurrerá changes style and design in Walmart stores. * 1994: They're joined Suburbia and Vips inner the association Cifra/Walmart Distribuidora, S.A. de C.V. * 1997: Walmart buys most of the shares and acquiring control of the company. * 1999: Following the implementation of NAFTA orth American Free Trade Agreement Grupo CIFRA initiates Mexico's first duty-free importation of fresh Canadian Beef from Biological Farm Management Systems (BFMS) Inc., an Alberta, CANADA export company. * 2000: Grupo Cifra renames figure at Walmart de Mexico. * 2001: Aurrera stores become

Supercenters and Warehouse Aurrera. This store has appeared in many

telenovela A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar Drama (film and television), drama genres around the w ...

s and Mexican films.

References

Supermarkets of Mexico Retail companies established in 1958 Retail companies disestablished in 2001 2001 mergers and acquisitions 2001 disestablishments in Mexico Mexican companies established in 1958 {{supermarket-stub