Aurora Fashions was a

holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...

of several retail fashion brands, formed in 2009 to purchase a number of businesses from the collapsed Mosaic Fashions. The company operated over 1,250 stores in 38 countries, including franchises, under the

Oasis In ecology, an oasis (; : oases ) is a fertile area of a desert or semi-desert environment Warehouse A warehouse is a building for storing goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial parks on the rural–urban fringe, out ...

and

Coast A coast (coastline, shoreline, seashore) is the land next to the sea or the line that forms the boundary between the land and the ocean or a lake. Coasts are influenced by the topography of the surrounding landscape and by aquatic erosion, su ...

brands.

History

In March 2011, the company announced plans to spin off Karen Millen, which was completed in 2012. Karen Millen was separated from the group to be owned by Aurora's parent

Kaupthing Bank Kaupthing Bank (, ) was a major international Icelandic bank, headquartered in Reykjavík, Iceland. It was taken over by the Icelandic government during the 2008–2011 Icelandic financial crisis and the domestic Icelandic-based operations were ...

. Aurora announced further plans in March 2013 for a wider restructuring. As part of this,

was also separated from the rest of the group, under the ownership of Kaupthing, and it was planned that

would be merged under a new single parent company, Fresh Channel. The two brands were eventually de-merged as the Oasis and Warehouse Group, led by Liz Evans. On 30 April 2020, it was announced that both Oasis and Warehouse went into administration with the loss of 1,800 jobs.

References

External links

* Clothing retailers of Iceland Retail companies established in 2009 Holding companies established in 2009 Retail companies disestablished in 2015 {{Iceland-company-stub