Auntie Anne's is an American franchised chain of

pretzel A pretzel ( ; from or , ) is a type of baking, baked pastry made from dough that is commonly shaped into a knot. The traditional pretzel shape is a distinctive symmetrical form, with the ends of a long strip of dough intertwined and then twi ...

shops founded by Anne F. Beiler and her husband, Jonas, in 1988. Auntie Anne's serves products such as pretzels, dips, and beverages. They also offer Pretzels & More Homemade Baking Mix for those who want to make their pretzels at home. The chain has more than 1,200 stores around various locations, such as in

shopping mall A shopping mall (or simply mall) is a large indoor shopping center, usually Anchor tenant, anchored by department stores. The term ''mall'' originally meant pedestrian zone, a pedestrian promenade with shops along it, but in the late 1960s, i ...

s and outlet malls, as well as non-traditional retail spaces including universities, parking/rest areas, airports, train stations, travel plazas,

amusement park An amusement park is a park that features various attractions, such as rides and games, and events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central theme, often fea ...

s, and military bases. Their slogan as of 2010 is "Pretzel Perfect".

History

The chain started as a market stand in the

Downingtown, Pennsylvania Downingtown is a Borough (Pennsylvania), borough in Chester County, Pennsylvania, United States, west of Philadelphia. As of the 2020 United States Census, 2020 census, it had a population of 7,898. Downingtown was settled by European colonists ...

, Farmer's Market in 1988. A second location opened in

Harrisburg, Pennsylvania Harrisburg ( ; ) is the capital city of the U.S. commonwealth of Pennsylvania and the seat of Dauphin County. With a population of 50,099 as of 2020, Harrisburg is the ninth-most populous city in Pennsylvania. It is the larger of the two pr ...

at the Broad Street Market in 1988 before franchising. The franchise began when a store location opened at Saturday's Market in Middletown, Pennsylvania. Auntie Anne's celebrated their 100th store opening in Granite Run Mall,

Media, Pennsylvania Media is a borough (Pennsylvania), borough in and the county seat of Delaware County, Pennsylvania, United States. It is located about west of Philadelphia. It is part of the Delaware Valley, also known as the Philadelphia metropolitan area. ...

, in 1992. In 1995, the first train station location opened at Penn Station in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. This year also brought the opening of the first international Auntie Anne's store in

Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...

. In October 2006, it was announced that the Auntie Anne's corporate headquarters would be relocated from the town of Gap, Pennsylvania, to downtown Lancaster. The former site of the Lancaster Post Office was purchased and given minor renovations for about $7 million by Auntie Anne's, Inc. Constructed in 1927, the three-story building stands on about . The building maintains the original 1920s features such as brass doors, high ceilings, and skylights. The Lancaster Post Office was listed on the

National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...

in 1982. In November 2010, Atlanta franchisor Focus Brands (now known as GoTo Foods), a portfolio company of

private equity firm A private equity firm or private equity company (often described as a financial sponsor) is an investment management company that provides financial backing and makes investments in the private equity of a Startup company, startup or of an existin ...

Roark Capital, acquired Auntie Anne's. William P. Dunn Jr. was the company's president and its chief operating officer from 2013 to 2015. Heather Leed Neary became the company's president in 2015.

International locations

Auntie Anne's now has over 600 international locations, including many across

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

, namely the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

. Locations in

Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...

include

Brunei Brunei, officially Brunei Darussalam, is a country in Southeast Asia, situated on the northern coast of the island of Borneo. Apart from its coastline on the South China Sea, it is completely surrounded by the Malaysian state of Sarawak, with ...

Cambodia Cambodia, officially the Kingdom of Cambodia, is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. It is bordered by Thailand to the northwest, Laos to the north, and Vietnam to the east, and has a coastline ...

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

Egypt Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in West Asia. Located in the centre of the Middle East, it covers the bulk of the Arabian Peninsula and has a land area of about , making it the List of Asian countries ...

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

and

Vietnam Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...

, while in the Americas there are sites in

Costa Rica Costa Rica, officially the Republic of Costa Rica, is a country in Central America. It borders Nicaragua to the north, the Caribbean Sea to the northeast, Panama to the southeast, and the Pacific Ocean to the southwest, as well as Maritime bo ...

and

Trinidad and Tobago Trinidad and Tobago, officially the Republic of Trinidad and Tobago, is the southernmost island country in the Caribbean, comprising the main islands of Trinidad and Tobago, along with several List of islands of Trinidad and Tobago, smaller i ...

. There are plans to start stores in

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

. In overseas markets, the restaurants have made significant alterations to coexist with local sensibilities, including changing recipes to conform to

halal ''Halal'' (; ) is an Arabic word that translates to in English. Although the term ''halal'' is often associated with Islamic dietary laws, particularly meat that is slaughtered according to Islamic guidelines, it also governs ethical practices ...

Community service and charitable activity

From 1999 through 2009, Auntie Anne's and its franchisees partnered to donate more than $4.5 million to local children's hospitals across the country through the Children's Miracle Network. Auntie Anne's has also supported the pediatric cancer charity Alex's Lemonade Stand Foundation since 2011. Auntie Anne's began a partnership with Food Donation Connection in 2011, matching stores throughout the country with local hunger relief organizations to donate extra pretzel products. In 2013, Anne and Auntie Anne's was featured in the reality TV series '' Food Court Wars''. Auntie Anne's founder Anne Beiler appeared in the 2013 season premier of the television show '' The Secret Millionaire'' in which she masqueraded as a volunteer at the Baltimore-based food non-profit organization

Moveable Feast A moveable feast is an observance in a Christian liturgical calendar which occurs on different dates in different years. It is the complement of a fixed feast, an annual celebration that is held on the same calendar date every year, such as Chri ...

. She also made a donation to the charity. File:Auntie Anne's fountain, Tanger Outlets Savannah.jpg, Auntie Anne's at the Tanger Outlets shopping center in

Savannah, Georgia Savannah ( ) is the oldest city in the U.S. state of Georgia (U.S. state), Georgia and the county seat of Chatham County, Georgia, Chatham County. Established in 1733 on the Savannah River, the city of Savannah became the Kingdom of Great Brita ...

File:Auntie Anne's,Trinity Irish Pub and Mother Machree's Strudel - panoramio.jpg, Auntie Anne's at the Milwaukee Irish Fest,

Milwaukee, Wisconsin Milwaukee is the List of cities in Wisconsin, most populous city in the U.S. state of Wisconsin. Located on the western shore of Lake Michigan, it is the List of United States cities by population, 31st-most populous city in the United States ...

File:Angola Travel Plaza-07.jpg, Auntie Anne's at the New York State Thruway Angola Travel Plaza,

Angola, New York Angola is a village in the town of Evans in Erie County, New York, United States. Located east of Lake Erie, the village is southwest of downtown Buffalo. As of the 2010 Census, Angola had a population of 2,127. An unincorporated community ...

File:Auntie Anne's food truck in Rehoboth Beach, Delaware.jpg, Auntie Anne's food truck in

Rehoboth Beach, Delaware Rehoboth Beach ( ) is a city on the Atlantic Ocean along the List of beaches in Delaware, Delaware Beaches in eastern Sussex County, Delaware, United States. As of 2020, its population was 1,108. Along with the neighboring coastal town of Lewes, ...

File:Auntie Anne's at SM Seaside City (2024-08-11).jpg, Auntie Anne's at SM Seaside City,

Cebu City Cebu City, officially the City of Cebu, is a Cities of the Philippines#Legal classification, highly urbanized city in the Central Visayas region of the Philippines. According to the 2020 census, it has a population of 964,169 people, making ...

In popular culture

Anne Beiler's autobiography ''"Twist Of Faith: The Story of Anne Beiler, Founder of Auntie Anne's Pretzels''''"'' is currently being adapted into a feature film biopic, produced by Called Higher Studios and written by Mark Charran and Beth Goldberg.

References

External links