Atresplayer
(formerly Atresplayer Premium) is a Spanish paid
video-on-demand
Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting ...
over-the-top streaming service of
Atresmedia
Atresmedia Corporación de Medios de Comunicación, S.A., previously Grupo Antena 3, is a Spanish media group, present in the television, radio and filmmaking industries. Significant shareholders include Grupo Planeta and Bertelsmann.
On 6 Marc ...
. It is marketed outside Spain as Atresplayer Internacional.
History and description
The paid suscription was launched in
Spain
Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...
on 8 September 2019.
The first original series released on the platform was ''
El Nudo''.
Besides the regular services offered by the ad-supported Atresplayer (catch-up service and some series), Atresplayer Premium early offered three main types of programming: ''Premium Exclusivo'' (full releases before free-to-air broadcasting), ''Premium Preestreno'' (series releasing a week before free-to-air broadcasting), and exclusive programming.
In December of 2021, Atresplayer had over 600,000 subscribers.
Unlike its rival paid suscription, Mitele Plus (initially betting on football/sport as a main business line while leasing exclusive content rights in Spain to
Amazon Prime Video
Amazon Prime Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily distributes films and television series produced or co-produced by ...
),
Atresplayer Premium restricted its offer to streaming original programming.
It was available outside Spain in Latin America, the United States, Canada, and Mexico under the "Paquete Premium Internacional" subscription mode.
There is, however,
geo-blocked content.
Since Atresplayer Premium's launch, much of the Atresmedia original programming has been first released on the platform, including series such as
''La valla'',
''Veneno'',
''#Luimelia'', ''
Toy Boy'', or
''Perdida''.
Atresmedia set a 5 July 2023 date for the renaming of 'Atresplayer Premium' into 'Atresplayer', merging AVOD and PVOD products under the same brandname.
In December 2024,
TelevisaUnivision
TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mexico such as ...
and Atresmedia announced an agreement for the launch of
Vix
VIX is the ticker symbol and popular name for the Chicago Board Options Exchange's CBOE Volatility Index, a popular measure of the stock market's expectation of volatility based on S&P 500 index options. It is calculated and disseminated on a ...
in Spain through Atresplayer starting in January 2025.
References
Subscription video on demand services
Atresmedia
2019 establishments in Spain
2019 in Spanish television
{{tv-website-stub