Atacadão is a Brazilian chain of

warehouse stores A warehouse store or warehouse supermarket is a food and grocery retailer that operates stores geared toward offering deeper discounted prices than a traditional supermarket. These stores offer a no-frills experience and warehouse shelving stocke ...

. It was established by Alcides Parizotto and then became property of the Lima family and the executives Farid Curi and Herberto Uli Schmeil. In 2007, it was bought by

Carrefour Carrefour Group, S.A. (, ), is a French multinational retail and wholesaling corporation headquartered in Massy, Essonne, Massy, France. It operates a chain of hypermarkets, grocery stores and convenience stores. By 2024, the group had 14,000 ...

for R$2,2 billion

Reais The Brazilian real ( pl. '; sign: R$; code: BRL) is the official currency of Brazil. It is subdivided into 100 centavos. The Central Bank of Brazil is the central bank and the issuing authority. The real replaced the cruzeiro real in 1994. ...

. In 2010, the company has 102 stores and 7 distribution centers in 26 Brazilian states. The company competes with

Assaí Atacadista Assaí Atacadista is a Brazilian chain of warehouse stores. It was established in 1974 by Rodolfo Jungi Nagai. In 2007, it was bought by GPA for 175 million reais. In 2022, the company launched 60 stores. Currently, Assaí Atacadista has mo ...

, owned by Cassinò.Atacadão also runs hypermarkets in

Morocco Morocco, officially the Kingdom of Morocco, is a country in the Maghreb region of North Africa. It has coastlines on the Mediterranean Sea to the north and the Atlantic Ocean to the west, and has land borders with Algeria to Algeria–Morocc ...

and France, where it is present along with its parent company Carrefour. On 12 April 2022 the company completed 60 years of history with more than 60 thousand employees.

History

Atacadão was founded in 1962, in the city of Maringá in Paraná, by Alcides Parizotto, who was in charge of the network until 1991, the year he left the organization, and in which the company was later acquired by the Lima family and executives Farid Curi and Herberto Uli Schmeil, when it was purchased in 2007 by

Carrefour Group Carrefour Group, S.A. (, ), is a French multinational retail and wholesaling corporation headquartered in Massy, France. It operates a chain of hypermarkets, grocery stores and convenience stores. By 2024, the group had 14,000 stores in 40 co ...

for R$2.2 billion reais. Atacadao-na-franca

In 2020, the retail chain

acquired 30 stores from

Makro Makro is a Netherlands, Dutch international brand of warehouse clubs, also called Cash and carry (wholesale), cash and carry stores. Makro was founded by SHV Holdings, a Dutch conglomerate based in Utrecht in partnership with German company ...

, aiming to increase Atacadão's market share. The acquisition cost Carrefour R$1.95 billion and included 14 gas stations in the package. The transaction would allow Atacadão to expand its presence in Rio de Janeiro and the Northeast. In January 2023, Carrefour announced that it would relocate one of its stores in the commune of Sevran, France, as part of its strategy to target low-income populations. On 16 January, the city's mayor, Stéphane Blanchet, called Carrefour's choice disastrous. In the following months, the city government launched a petition, promoted discussions, and scheduled a demonstration for 11 March. But the mayor of the city of

Aulnay-sous-Bois Aulnay-sous-Bois () is a Communes of France, commune in the Seine-Saint-Denis department in the Île-de-France region in the north-eastern suburbs of Paris, France. It is located from the Kilometre zero of France. The commune has been awarded fo ...

, Bruno Beschizza, embraced the idea, although the population of the commune also launched a petition. On 20 June 2024 a first store opened in France, at the O'Parinor shopping center in

, Seine-Saint-Denis, which is seen as a response to the impact of inflation on the purchasing power of the French population. Atacadão Maroc launched in 1992 replacing Metro Maroc and Carrefour Maxi after LabelVie,a local Moroccan group (owns Atacadão Maroc) opened its first location in Casablanca and Salé,latest location opening in 2022 in the city of Mèknes

Former operations

Argentina

The name was replaced by Carrefour Maxi.

Colombia

The name was replaced by Carrefour Maxi and later Maxi. On October 18, 2012, Carrefour's assets were sold to the Chilean company

Cencosud Cencosud S.A. is a publicly traded retail company based in Chile. It is the largest retail company in Chile and the third largest listed retail company in Latin America, competing with the Brazilian Companhia Brasileira de Distribuição and the ...

, which closed its four stores (Bogotá - Ciudad Bolívar, Bogotá - Calle 13, Soacha - San Mateo, and Apolo - Medellín) in March 2013. These stores have now been rebranded as Easy.

References

External links

Brazilian official website

Carrefour Retail companies of Brazil Retail companies established in 1960 {{Brazil-company-stub