As If It's Your Last
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"As If It's Your Last" () is a song recorded by South Korean girl group
Blackpink Blackpink (, stylized in all caps or as BLɅϽKPIИK) is a South Korean girl group formed by YG Entertainment. The group is composed of four members: Jisoo, Jennie (singer), Jennie, Rosé (singer), Rosé, and Lisa (rapper), Lisa. Regarded by ...
. It was released as a standalone single through
YG Entertainment YG Entertainment () is a South Korean Multinational corporation, multinational entertainment agency established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and conce ...
on June 22, 2017. The song was written by
Teddy Park Teddy Park (born Park Hong-jun on September 14, 1978) is a Korean Americans, Korean–American Rapping, rapper, songwriter, and record producer. Born in Seoul, South Korea, Park moved to the United States with his family as a young child. Wh ...
, Brother Su and Choice37, whilst production was handled by Future Bounce, Teddy Park and Lydia Paek. Musically, "As If It's Your Last" is a
synth-pop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a music genre that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s and early 1970s b ...
,
house A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air c ...
,
reggae Reggae () is a music genre that originated in Jamaica during the late 1960s. The term also denotes the modern popular music of Jamaica and its Jamaican diaspora, diaspora. A 1968 single by Toots and the Maytals, "Do the Reggay", was the first ...
and moombahton song with its lyrics revolving around finding and losing love. Commercially, the song debuted atop the ''Billboard''
World Digital Songs The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by ''Billboard (magazine), Billboard'' magazine. Established in 2010—its first issue was dated January 23—as ...
chart, in addition to number two on the K-pop Hot 100 and number three on the
Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based on ...
. The single garnered over 2,500,000 digital downloads and 100 million streams in South Korea as of 2018. In Japan, the song was certified platinum in streaming by the
Recording Industry Association of Japan The is an industry trade group composed of Japanese corporations involved in the music industry. It was founded in 1942 as the Japan Phonogram Record Cultural Association, and adopted its current name in 1969. The RIAJ's activities include pro ...
(RIAJ) for its Korean version and gold for its Japanese version. Blackpink promoted the single with live performances on the music programs ''
Inkigayo ''Inkigayo'' (; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who perform on stage. ...
'' and ''
Show! Music Core ''Show! Music Core'' (), or simply ''Music Core'' is a South Korean music television program broadcast by MBC. It airs live every Saturday at 15:30 (KST). The show features some of the latest and most popular artists who perform live on stage. I ...
'' in the weeks following its release.


Background and release

The demo for the song was originally given to
2NE1 2NE1 (, ) is a South Korean girl group formed by YG Entertainment in 2009. The group consists of Park Bom, Bom, CL (rapper), CL, Sandara Park, Dara, and Minzy. Known for their Experimental music, musical experimentation, fashion, and stage pre ...
with the title "Blame It on Your Love", where it was proposed as a single for their second studio album, ''
Crush Crush may refer to: * Infatuation or limerence, the romantic attraction to another person * Puppy love, feelings of love, romance, or infatuation felt by young people Crush may also refer to: Film * Crush (1972 film), ''Crush'' (1972 film), a H ...
'', in 2014. However, the group ultimately rejected the demo in favor of other tracks. In mid-May 2017,
YG Entertainment YG Entertainment () is a South Korean Multinational corporation, multinational entertainment agency established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and conce ...
officials had confirmed that
Blackpink Blackpink (, stylized in all caps or as BLɅϽKPIИK) is a South Korean girl group formed by YG Entertainment. The group is composed of four members: Jisoo, Jennie (singer), Jennie, Rosé (singer), Rosé, and Lisa (rapper), Lisa. Regarded by ...
were working toward a June comeback, and on June 5 it was revealed that Blackpink would be filming the music video for the new single during that week. On the same day, YG Entertainment's
CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
Yang Hyun-suk Yang Hyun-suk (; born January 9, 1970) is a South Korean music executive, rapper, dancer, songwriter, and record producer. He rose to fame as a member of Seo Taiji and Boys during the 1990s. After the group disbanded, he founded and became t ...
released a photo of Blackpink on the filming location of the new music video, confirming that Blackpink would make a June comeback, which is 7 months after the group's last release '' Square Two'' (containing the songs " Playing with Fire" and "
Stay Stay may refer to: Places * Stay, Kentucky, an unincorporated community in the US Law * Stay of execution, a ruling to temporarily suspend the enforcement of a court judgment * Stay of proceedings, a ruling halting further legal process in a tr ...
") in November 2016. The next day on June 6 it was announced that Blackpink would likely release the new song between June 15 and June 20. On June 13, 2017, YG Entertainment revealed a teaser of the new single and confirmed the release date to be June 22. Subsequently, from June 16 to June 18 each of Blackpink's members' individual teaser was released. On June 19, the title of the single was revealed to be "As If It's Your Last" (), and the time of the new release was confirmed to be 6 pm KST on June 22. It was further explained that this song would be a surprise for fans while Blackpink prepares for ''Square Three'' (which later became '' Square Up''), the next release in the ''Square'' series after ''
Square One Square One may refer to: Film and TV * ''Square One: Michael Jackson'', a 2019 investigative documentary about the first allegations of child sexual abuse brought by the Chandler family *''Square One Television'', a children's television series ...
'' and '' Square Two''.


Composition

"As If It's Your Last" is described as Blackpink's most exciting and upbeat song that they have released so far. Blackpink member Jisoo said that the group had thus far in their history only had "Black" concepts up until then, and that this new single would be a "Pink" concept. The song is a mix of
dance Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...
, "shimmery"
synth-pop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a music genre that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s and early 1970s b ...
,
house A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air c ...
,
reggae Reggae () is a music genre that originated in Jamaica during the late 1960s. The term also denotes the modern popular music of Jamaica and its Jamaican diaspora, diaspora. A 1968 single by Toots and the Maytals, "Do the Reggay", was the first ...
and moombahton music with
disco Disco is a music genre, genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightclub, nightlife, particularly in African Americans, African-American, Italian-Americans, Italian-American, LGBTQ ...
grooves, a change of sound from their previous releases.


Critical reception

'' IZM'''s Jung Min-jae praised the
retro Retro style is imitative or consciously derivative of lifestyles, trends, or art forms from the past, including in music, modes, fashions, or attitudes. It has been argued that there is a nostalgia cycle in popular culture. Definition The term ...
-oriented
chorus Chorus may refer to: Music * Chorus (song), the part of a song that is repeated several times, usually after each verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in whic ...
, noting its reminiscent vibe of 80s
synth-pop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a music genre that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s and early 1970s b ...
. They stressed, "The team's unique style is still
ambiguous Ambiguity is the type of meaning in which a phrase, statement, or resolution is not explicitly defined, making for several interpretations; others describe it as a concept or statement that has no real reference. A common aspect of ambiguit ...
, but it's hard to ignore the catchy melody." Reviews of
idology ''Idology'' () is a South Korean music webzine specializing in idol criticism, founded by music expert Mimyo in 2014, and consists of about 10 writers. Mimyo, whose Korean name translates to "Subtlety", serves as the webzine's editor-in-chief. ...
's were divided. Randy deemed it "disappointing," noting that it didn't live up to the group's previous releases and criticizing the synths for weakening the dark and heavy vibe typical of Blackpink's dance tracks. Shim Eun-bo felt the production sounded outdated, comparing it to music from a decade ago. However, Ham Chand found the song catchy and enjoyable, praising the vocals and rap, noting that it maintained the same vibe as Blackpink's earlier hits like "
Whistle A whistle is a musical instrument which produces sound from a stream of gas, most commonly air. It is a type of Fipple, fipple flute, and may be mouth-operated, or powered by air pressure, steam, or other means. Whistles vary in size from a s ...
" and " Playing with Fire".


Year end lists


Commercial performance

In South Korea, the song debuted at number four on the
Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based on ...
on the chart issue dated June 24, 2017, with 182,000 paid downloads and 2,997,000 streams. The following week, the song reached its peak at number three, with 157,000 paid downloads and 6,632,000 streams. The song reached number 12 on the monthly chart for June 2017, selling 323,000 copies in eight days. The following month it peaked at number five, selling around 300,000 copies. "As If It's Your Last" ranked at number 18 on the 2017 Gaon Digital Year-end chart. As of September 2018, it has sold more than 2,500,000 digital downloads in South Korea and has charted on the Gaon Digital Chart for 67 weeks. In Canada, the song debuted at number 45 on the ''Billboard''
Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by ''Billboard (magazine), Billboard'' magazine. It was launched on the issue dated March 31, 2007 as the standard record chart in Canada; a new chart ...
on the week ending June 29, 2017, their highest peak in the country surpassing " Playing with Fire" which debuted at number 92 in 2016. In Japan, the song debuted at number 19 on the ''Billboard''
Japan Hot 100 The ''Billboard Japan'' Hot 100 is a record chart in Japan for songs. It has been compiled by ''Billboard Japan'' and Hanshin Contents Link since February 2008. The chart is updated every Wednesday at Billboard-japan.com ( JST) and every Thursday ...
, becoming Blackpink's highest-charting effort in the country. The song remained at the same position for another week. "As If It's Your Last" debuted at number one on ''Billboard'''s
World Digital Song Sales The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by ''Billboard'' magazine. Established in 2010—its first issue was dated January 23—as one of 21 genre-speci ...
chart after selling 4,000 copies with only one day of tracking. The following week, the song sold more than 5,000 downloads to debut at number 13 on ''Billboard''s
Bubbling Under Hot 100 Bubbling Under Hot 100 Singles (also known as Bubbling Under the Hot 100) is a chart published weekly by ''Billboard'' magazine in the United States. The chart lists the top songs that have not yet charted on the main ''Billboard'' Hot 100. Chart ...
chart which, at the time, gave them the highest-charting Korean song by a group in America and made Blackpink the highest-charting Korean group since
Wonder Girls Wonder Girls () was a South Korean girl group formed by JYP Entertainment. The group debuted in February 2007 with the single "Irony (Wonder Girls song), Irony" and 5 members: Park Ye-eun, Yeeun, Sunye, Sunmi, Hyuna, and Ahn So-hee, Sohee. Aft ...
in 2009. As of April 2019, the track had reached 11.7 million streams in the UK.


Accolades

On South Korean music programs, "As If It's Your Last" won three first place awards on ''
Inkigayo ''Inkigayo'' (; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who perform on stage. ...
'', achieving a triple crown.


Music video and promotion

On June 20, a teaser of the music video was released on both Blackpink's official
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
channel and the group's official V Live channel. The following day, a behind-the-scenes video was released, and
YG Entertainment YG Entertainment () is a South Korean Multinational corporation, multinational entertainment agency established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and conce ...
announced that the group would hold a comeback special live on
Naver Naver (; stylized as NAVER) is a South Korean online platform operated by the Naver Corporation. The company's products include a search engine, email hosting, blogs, maps, and mobile payment. History Naver was the first Korean web provide ...
's V App at 8 pm KST on June 22. On June 22 at 6 pm KST, "As If It's Your Last" was released on major music portals in South Korea, and its music video was released on Blackpink's YouTube and V Live channels. Within 17 hours after release, the music video for "As If It's Your Last" gained more than 11 million views on YouTube, becoming the fastest music video to exceed 10 million views by a
K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
group at that time and breaking the record previously held by " Not Today" by
BTS BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook, who co-write or co-produce much of their material. Originally a hip hop group, they ...
, which gained 10 million views within 21 hours. Furthermore, the music video became the second most viewed online video in the first 24 hours by a Korean act, with more than 13.3 million views within 24 hours after release, second only to
Psy Park Jae-sang (; born December 31, 1977), better known by his stage name Psy ( ; ), is a South Korean rapper and singer-songwriter, known domestically for his humorous music videos and stage performances and internationally for his hit singl ...
's "
Gentleman ''Gentleman'' (Old French: ''gentilz hom'', gentle + man; abbreviated ''gent.'') is a term for a chivalrous, courteous, or honorable man. Originally, ''gentleman'' was the lowest rank of the landed gentry of England, ranking below an esquire ...
". On June 24, the dance practice video for "As If It's Your Last" was released on Blackpink's V Live channel and as of March 18, 2021, it has more than 210 million views. The music video hit one billion views on April 27, 2021, making Blackpink the only K-pop artist with four music videos to break the one billion mark. Blackpink promoted "As If It's Your Last" on various music shows in South Korea in the month leading up to their Japanese debut in July. Specifically, the group held their comeback stage on MBC's ''
Show! Music Core ''Show! Music Core'' (), or simply ''Music Core'' is a South Korean music television program broadcast by MBC. It airs live every Saturday at 15:30 (KST). The show features some of the latest and most popular artists who perform live on stage. I ...
'' on June 24, which was the first time that they ever appeared on the show.


Usage in media

The song and its music video were featured in the DCEU film ''
Justice League The Justice League, or Justice League of America (JLA), is a group of superheroes appearing in American comic books published by DC Comics. The team first appeared in ''The Brave and the Bold'' #28 (March 1960). Writer Gardner Fox conceived the ...
'', where
Barry Allen Bartholomew Henry "Barry" Allen is a superhero appearing in American comic books published by DC Comics. He is the second character known as the Flash, following Flash (Jay Garrick), Jay Garrick. The character first appeared in ''Showcase (comic ...
plays it in his apartment in Central City. The song was also featured as the opening theme for the South Korean TV show ' Blackpink House'. The song was also featured in the Disney Channel animated series ''
Amphibia Amphibians are ectothermic, anamniotic, four-limbed vertebrate animals that constitute the class Amphibia. In its broadest sense, it is a paraphyletic group encompassing all tetrapods, but excluding the amniotes (tetrapods with an amniotic ...
'', in the penultimate episode titled " All In". The episode aired on May 7, 2022.


Credits and personnel

Credits adapted from
Melon A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. It can also specifically refer to ''Cucumis melo'', commonly known as the "true melon" or simply "melon". The term "melon" can apply to both the p ...
. *
Blackpink Blackpink (, stylized in all caps or as BLɅϽKPIИK) is a South Korean girl group formed by YG Entertainment. The group is composed of four members: Jisoo, Jennie (singer), Jennie, Rosé (singer), Rosé, and Lisa (rapper), Lisa. Regarded by ...
vocals * Teddy composer, lyricist, arranger * Future Bounce composer, arranger * Choice37 lyricist * Brother Su lyricist * Lydia Paek composer


Chart performance


Weekly charts


Monthly charts


Year-end charts


Certifications and sales


Release history


See also

* List of ''Inkigayo'' Chart winners (2017) * List of K-pop songs on the ''Billboard'' charts


References

{{authority control Blackpink songs 2017 songs 2017 singles YG Entertainment singles Songs written by Teddy Park Song recordings produced by Teddy Park Moombahton songs South Korean synth-pop songs Songs containing the I–V-vi-IV progression Songs in Korean South Korean electronic dance music songs