Arturo González Cruz
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Arturo González Cruz (August 2, 1954 – June 19, 2024) was a Mexican politician and businessman, recognized for his term as Municipal President of the XXIII City Council of Tijuana between 2019 and 2020. During his career, he held other positions such as professor at the CETYS School of Business and Administration, director of the Tijuana Chamber of Commerce, and national president of the Confederation of National Chambers of Commerce, Services and Tourism.


Biography


Early years and studies

González Cruz studied a bachelor's degree in
business administration Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. Overview The administration of a business includes the performance o ...
at the
Instituto Tecnológico de Estudios Superiores de Monterrey Monterrey Institute of Technology and Higher Education (ITESM; ), also known as Technological Institute of Monterrey () or just Tec, is aresearch university based in Monterrey, Mexico, which has grown to include 35 campuses located across 25 cit ...
, graduating in 1976. He later served as a professor at the CETYS School of Business and Administration in
Tijuana Tijuana is the most populous city of the Mexican state of Baja California, located on the northwestern Pacific Coast of Mexico. Tijuana is the municipal seat of the Tijuana Municipality, the hub of the Tijuana metropolitan area and the most popu ...
.


Career

After graduation, Gonzalez dedicated himself to the construction, sale and rental of real estate. In the 1990s, he became professionally involved with the Tijuana Chamber of Commerce, serving as its president. In 2001, he was appointed national president of the Confederation of National Chambers of Commerce, Services and Tourism (CONCANACO), succeeding José Yamil Hellal Zapata. He held the position until 2003 when he was succeeded by Raúl Padilla Orozco. During his administration, he was an opponent of the tax reform that proposed to tax medicines and food with VAT. Linked to the
Party of the Democratic Revolution The Party of the Democratic Revolution (, , PRD) is a state-level social democracy, social democratic political party in Mexico (previously national, until 2024). The PRD originated from the Democratic Current, a political faction formed in 198 ...
, González was a candidate for the Senate of the Republic in the formula where the current president of Mexico,
Andrés Manuel López Obrador Andrés Manuel López Obrador (; born 13 November 1953), also known by his initials AMLO, is a Mexican former politician, political scientist, public administrator and writer who served as the 65th president of Mexico from 2018 to 2024. He se ...
, was a first-time candidate for the presidency.


Presidency of the Municipality of Tijuana

In 2019, he was nominated by the coalition called
Juntos Haremos Historia Juntos Haremos Historia () was a Mexican political coalition encompassing the National Regeneration Movement (MORENA), Labor Party (Mexico), Labor Party (PT), and Social Encounter Party (PES), the latter of which was consequently absorbed into th ...
, formed by the parties
Morena Morena or MORENA may refer to: Places * Morena, Madhya Pradesh, a town in central India * Morena (Lok Sabha constituency), Madhya Pradesh * Morena (Vidhan Sabha constituency), Madhya Pradesh * Morena, San Diego, California, a neighborhood * Mo ...
, PES, Verde Ecologista and PT in
Baja California Baja California, officially the Free and Sovereign State of Baja California, is a state in Mexico. It is the northwesternmost of the 32 federal entities of Mexico. Before becoming a state in 1952, the area was known as the North Territory of B ...
. In this way, he became candidate for the Municipal Presidency of the Tijuana City Council representing the
National Regeneration Movement The National Regeneration Movement (), commonly referred to by its syllabic abbreviation Morena (), is a major left-wing political party in Mexico, often described as oscillating between social democracy and populism. As of 2023, it is the la ...
. González obtained 152,633 votes, 42.45% of the total vote, and was appointed municipal president of the city council by defeating Julián Leyzaola Pérez of the PRD and Juan Manuel Gastelúm of the PAN, who placed second and third in the vote respectively. He assumed office on October 1, 2019, succeeding Juan Manuel Gastélum Buenrostro. On October 14, 2020, he requested a leave of absence to seek the position of Governor of the State of Baja California. Once approved by the council, on October 16, he left the position of municipal president of Tijuana, which was occupied by Karla Patricia Ruiz McFarland.


Death

González Cruz died on June 19, 2024 from complications arising from injuries that he had sustained in a skiing accident in California in December 2022, which had left him paralyzed. He was 69.Fallece Arturo González Cruz, diputado federal y ex alcalde de Tijuana


References

{{DEFAULTSORT:Gonzalez Cruz, Arturo 1954 births 2024 deaths Politicians from Baja California Municipal presidents of Tijuana Morena (political party) politicians Deputies of the LXV Legislature of Mexico Monterrey Institute of Technology and Higher Education alumni Mexican businesspeople Sport deaths in Mexico