Arts-based training is a form of employee training.
In the workplace
In recent years, there has been growth in the use of arts programs by corporations to meet a wide range of employee training and organizational development needs. In the United States alone, more than 400 of the
Fortune 500
The ''Fortune'' 500 is an annual list compiled and published by '' Fortune'' magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal years. The list includes publicly held companies, along ...
corporations and countless smaller firms employ arts-based learning in participatory
workshop
Beginning with the Industrial Revolution era, a workshop may be a room, rooms or building which provides both the area and tools (or machinery) that may be required for the manufacture or repair of manufactured goods. Workshops were the on ...
s, skill-based training programs, hands-on consultancies with business units, individual and team coaching, case studies in-action, and lecture/demonstrations at leadership conferences. Companies use these various programs to foster creative thinking, promote the development of new leadership models, and strengthen employee skills in critical areas such as collaboration, conflict resolution, change management, presentation/public performance, and intercultural communication. This represents a dramatic shift in the boundaries that traditionally defined experiences relevant to the business world – a shift triggered by profound technological and social changes that have transformed the culture of business over the past decade.
Arts-based training can be defined as employee or staff development
training
Training is teaching, or developing in oneself or others, any skills and knowledge or fitness that relate to specific useful competencies. Training has specific goals of improving one's capability, capacity, productivity and performance. I ...
(such as team building, communication/listening skills) which is delivered using the
arts
The arts are a very wide range of human practices of creative expression, storytelling and cultural participation. They encompass multiple diverse and plural modes of thinking, doing and being, in an extremely broad range of media. Both ...
(music, visual art, drama etc.). It is used in many sectors in
business from
solicitors
A solicitor is a legal practitioner who traditionally deals with most of the legal matters in some jurisdictions. A person must have legally-defined qualifications, which vary from one jurisdiction to another, to be described as a solicitor and ...
and
law firms
A law firm is a business entity formed by one or more lawyers to engage in the practice of law. The primary service rendered by a law firm is to advise clients (individuals or corporations) about their legal rights and responsibilities, and to ...
, to local councils and community-based organisations. In the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
it began to be used in the 1990s, primarily in
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
, and has now spread through the country. In the United States, arts organizations like
Orpheus Chamber Orchestra
The Orpheus Chamber Orchestra (founded 1972) is a classical music chamber orchestra based in New York City. They have won several Grammy Awards. The orchestra is known for its collaborative leadership style in which the musicians, not a conduc ...
and
Second City Theatre
The Second City is an improvisational comedy enterprise and is the oldest ongoing improvisational theater troupe to be continually based in Chicago, with training programs and live theatres in Toronto and Los Angeles. The Second City Theatr ...
, along with individual practitioners such as visual artist
Todd Siler
Todd Siler (born August 23, 1953) is an American multimedia artist, author, educator, and inventor, equally well known for his art and for his work in creativity research. A graduate of Bowdoin College, he became the first visual artist to be ...
and jazz musician
Michael Gold
Michael Gold (April 12, 1894 – May 14, 1967) was the pen-name of Jewish American writer Itzok Isaac Granich. A lifelong communist, Gold was a novelist and literary critic. His semi- autobiographical novel '' Jews Without Money'' (1930) was a b ...
pioneered this field at about the same time. "Orchestrating Collaboration at Work" by
Arthur Van Gundy and Linda Naiman, published in 2003 was one of the first books published for practitioners in the field. In recent years, organisations all over the world have begun to adopt arts based learning.
Worldwide
Lotte Darsø, author of ''Artful Creation: Learning-Tales of Arts-in-Business'' was the first to map the interplay between arts and business in Europe and North America. The key questions asked in her research were: "In what ways can business learn from artists," "What can be learned?," and "What kind of learning takes place?" Darsø proposes two approaches for Arts-in-Business: the Arts applied as an instrument for team building, communication training, leadership development, problem-solving and innovation; and the Arts integrated as a strategic process of organisational transformation. Steven Taylor and Donna Ladkin offered a model of four different processes, skills transfer, projective techniques, illustration of essence, and making, used in arts-based learning in 2009. Schuima's 2012 book, "The Value of Arts for Business"
provides a comprehensive review of the use of arts in business.
Organizations
Terry McGraw, chairman and CEO of The
McGraw Hill
McGraw Hill is an American educational publishing company and one of the "big three" educational publishers that publishes educational content, software, and services for pre-K through postgraduate education. The company also publishes referen ...
Companies, characterizes creativity as a "business imperative", and puts his companies’ successful experiences with arts-based learning in a broad strategic context of "surfacing creativity" through engagement with the arts.
Keith Weed
Keith Charles Frederick Weed (born 1961) is Unilever's former CMCO. The CMCO is responsible for the marketing and communications functions, and in this role, he led Unilever's sustainability agenda and the Unilever corporate brand. He held th ...
, Chairman,
Lever Fabergé sees employee involvement as a key part of developing and sustaining an innovative and creative business. Catalyst, their internal arts and creativity program "brings artists and arts organisations into the business to motivate, inspire, challenge and unlock the potential of our staff, on both a professional and personal level. Artists and arts organisations come into the workplace to tackle specific business issues, from creative thinking to leadership styles and writing skills."
In reviewing ''The Art of Business: Make All Your Work a Work of Art'' (Davis, 2005) Tom Peters commented:
The authors persuasively argue that we are entering an economy which will value—insist upon!—a new way of looking at value creation. They call it moving from an emphasis on "economic flow" (input-output) to "artistic flow." The altered nature of enterprise, the "four elements" of new business thinking: "See yourself as an artist." "See your work as a work of art." "See your customers as an audience." "See your competition as teachers."
References
{{reflist
External links
"The art of inspiration" – article about arts-based training
Training