Artist Partner Group, Inc. (APG) is an American
record label
A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the prod ...
and
music publishing
A music publisher is a type of publisher that specializes in distributing music. Music publishers originally published sheet music. When copyright became legally protected, music publishers started to play a role in the management of the intellect ...
company founded by
Mike Caren, who is also the
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...
. The label's parent company does publishing under the name Artist Publishing Group.
History
Artist Partner Group was founded in 2012 by music executive
Mike Caren. The group is a sister platform to ''Artist Publishing Group'' which was earlier founded in 2004. Both entities are collectively known as APG.
Artist Partner Group originally began as a joint venture with
Atlantic Records
Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most ...
and
Warner Music Group
Warner Music Group Corp. (trade name, d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American Multinational corporation, multinational entertainment and record label Conglomerate (company), conglomerate headquartered in New York C ...
. Over 8 years, the label became known for signing artists such as
YoungBoy Never Broke Again
Kentrell DeSean Gaulden (born October 20, 1999), known professionally as YoungBoy Never Broke Again (also known as NBA YoungBoy or simply YoungBoy), is an American rapper. Between 2015 and 2017, he released eight independent mixtapes and steadi ...
,
Charlie Puth
Charles Otto Puth Jr. (; born December 2, 1991) is an American singer and songwriter. His initial exposure came through the viral success of his song videos uploaded to YouTube. Puth initially signed with the record label eleveneleven after ...
,
Kehlani
Kehlani Ashley Parrish (born April 24, 1995) is an American singer, songwriter, and dancer. Kehlani is originally from Oakland, California, and achieved initial fame as a member of the teen group Poplyfe in 2011.
In 2014, Kehlani released the ...
,
Ava Max
Amanda Ava Koci (born Amanda Koçi; February 16, 1994), known professionally as Ava Max, is an American singer and songwriter. She signed with Atlantic Records in 2016, through which she released her breakthrough single " Sweet but Psycho" in ...
,
Kevin Gates
Kevin Jerome Gilyard (born February 5, 1986), better known by his stage name Kevin Gates, is an American rapper, singer, and entrepreneur. He is currently signed to Bread Winners' Association with a partnership with Atlantic Records. His debut ...
,
Jason Derulo
Jason Joel Desrouleaux (born September 21, 1989), known professionally as Jason Derulo (; formerly stylized as Derülo), is an American singer and songwriter. ,
NLE Choppa
Bryson Lashun Potts (born November 1, 2002), known professionally as NLE Choppa (previously YNR Choppa), is an American rapper from Memphis, Tennessee. He rose to fame with his 2019 single "Shotta Flow", which was certified platinum by the RIAA ...
,
Don Toliver
Caleb Zackery "Don" Toliver ( ; born June 12, 1994) is an American rapper, singer, and songwriter. He released his first major label mixtape, ''Donny Womack'', in August 2018. He is known for his singles " No Idea" and " After Party", from his de ...
,
Alec Benjamin
Alec Shane Benjamin (born May 28, 1994) is an American singer-songwriter from Phoenix, Arizona. His 2018 breakthrough single " Let Me Down Slowly" reached the top 40 in over 25 countries and has amassed over 1 billion streams on Spotify as of April ...
,
Bazzi,
Lil Skies
Kimetrius Christopher Foose (born August 4, 1998 ), better known by his stage name Lil Skies, is an American rapper, singer, and songwriter from Waynesboro, Pennsylvania signed to All We Got Entertainment through Atlantic Records.
His three hi ...
,
Faouzia
Faouzia Ouihya ( ar, فوزية أويحيى, ; born 5 July 2000), known mononymously as Faouzia, is a Moroccan-Canadian singer-songwriter and musician best known for her track "Tears Of Gold". Born in Morocco, she moved with her family to Ca ...
and
Rico Nasty
Maria-Cecilia Simone Kelly (born May 7, 1997), known professionally as Rico Nasty, is an American rapper, singer, and songwriter from Maryland. She rose to prominence in 2018 with singles such as "Smack a Bitch" and "Poppin".
While in high schoo ...
.
In November of 2020, APG ended their 8 year joint venture with Atlantic Records to go fully independent.
See also
*
Taz Taylor
*
Madison Love
*
Sam Martin
*
Amy Allen
Amy Allen (born October 24, 1976) is an American actress and film crew member who portrayed the Jedi Master Aayla Secura in ''Star Wars'' films released in 2002 and 2005. She worked behind the scenes on many different movies, including '' A.I. ...
*
Breyan Isaac
*
Today
Today (archaically to-day) may refer to:
* Day of the present, the time that is perceived directly, often called ''now''
* Current era, present
* The current calendar date
Arts, entertainment, and media Films
* ''Today'' (1930 film), a 1930 ...
*
soFly and Nius
*
DJ Frank E
*
Oh, Hush!
Chris Sernel, also known as Oh, Hush!, is an American recording artist and Grammy-nominated producer.
Early in his career, Sernel reveled in anonymity under the Oh, Hush! alias, not performing shows or giving interviews and relying heavily on ...
*
NLE Choppa
Bryson Lashun Potts (born November 1, 2002), known professionally as NLE Choppa (previously YNR Choppa), is an American rapper from Memphis, Tennessee. He rose to fame with his 2019 single "Shotta Flow", which was certified platinum by the RIAA ...
*
YoungBoy Never Broke Again
Kentrell DeSean Gaulden (born October 20, 1999), known professionally as YoungBoy Never Broke Again (also known as NBA YoungBoy or simply YoungBoy), is an American rapper. Between 2015 and 2017, he released eight independent mixtapes and steadi ...
*
Don Toliver
Caleb Zackery "Don" Toliver ( ; born June 12, 1994) is an American rapper, singer, and songwriter. He released his first major label mixtape, ''Donny Womack'', in August 2018. He is known for his singles " No Idea" and " After Party", from his de ...
*
Ava Max
Amanda Ava Koci (born Amanda Koçi; February 16, 1994), known professionally as Ava Max, is an American singer and songwriter. She signed with Atlantic Records in 2016, through which she released her breakthrough single " Sweet but Psycho" in ...
*
Jason Derulo
Jason Joel Desrouleaux (born September 21, 1989), known professionally as Jason Derulo (; formerly stylized as Derülo), is an American singer and songwriter.
*
Rico Nasty
Maria-Cecilia Simone Kelly (born May 7, 1997), known professionally as Rico Nasty, is an American rapper, singer, and songwriter from Maryland. She rose to prominence in 2018 with singles such as "Smack a Bitch" and "Poppin".
While in high schoo ...
*
Charlie Puth
Charles Otto Puth Jr. (; born December 2, 1991) is an American singer and songwriter. His initial exposure came through the viral success of his song videos uploaded to YouTube. Puth initially signed with the record label eleveneleven after ...
*
Kehlani
Kehlani Ashley Parrish (born April 24, 1995) is an American singer, songwriter, and dancer. Kehlani is originally from Oakland, California, and achieved initial fame as a member of the teen group Poplyfe in 2011.
In 2014, Kehlani released the ...
References
{{reflist
American record labels
American independent record labels
Record labels established in 2012