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Anything But Conservative ( or ''N'importe quoi d'autre que conservateur'') was a
strategic voting Strategic or tactical voting is voting in consideration of possible ballots cast by other voters in order to maximize one's satisfaction with the election's results. Gibbard's theorem shows that no voting system has a single "always-best" strat ...
campaign trial by opponents of the
Conservative Party of Canada The Conservative Party of Canada (CPC; , ), sometimes referred to as the Tories, is a Government of Canada, federal List of political parties in Canada, political party in Canada. It was formed in 2003 by the merger of the two main Right-wing ...
. It was also known as the ABC Campaign or Vote ABC.


Previous strategic voting campaign


Vote Anything but Liberal

During the 2001 Alberta provincial elections, Conservative Party leader
Stephen Harper Stephen Joseph Harper (born April 30, 1959) is a Canadian politician who served as the 22nd prime minister of Canada from 2006 to 2015. He is to date the only prime minister to have come from the modern-day Conservative Party of Canada, ser ...
led the National Citizens Coalition in a "Vote Anything but Liberal" campaign.


2008 federal elections

The ABC campaign originated in the
2008 Canadian Federal Election The 2008 Canadian federal election was held on October 14, 2008, to elect members to the House of Commons of Canada of the 40th Canadian Parliament after the 39th Canadian Parliament, previous parliament had been dissolved by Governor General o ...
with the
Progressive Conservative Party of Newfoundland and Labrador The Progressive Conservative Party of Newfoundland and Labrador is a provincial political party in Newfoundland and Labrador, Canada. The party was founded in 1949 and most recently formed the Government of Newfoundland and Labrador from the 200 ...
, encouraging the province's voters to support any party other than the federal Conservative Party. The campaign was established by
Newfoundland and Labrador Newfoundland and Labrador is the easternmost province of Canada, in the country's Atlantic region. The province comprises the island of Newfoundland and the continental region of Labrador, having a total size of . As of 2025 the populatio ...
Premier Premier is a title for the head of government in central governments, state governments and local governments of some countries. A second in command to a premier is designated as a deputy premier. A premier will normally be a head of govern ...
Danny Williams, and was targeted particularly within that province in response to what Williams called a broken promise by Conservative
prime minister A prime minister or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. A prime minister is not the head of state, but r ...
Stephen Harper Stephen Joseph Harper (born April 30, 1959) is a Canadian politician who served as the 22nd prime minister of Canada from 2006 to 2015. He is to date the only prime minister to have come from the modern-day Conservative Party of Canada, ser ...
regarding
equalization payments Equalization payments are cash payments made in some federal systems of government from the federal government to subnational governments with the objective of offsetting differences in available revenue or in the cost of providing services. Many f ...
to the province. The campaign was considered a success as all federal Conservative party candidates lost their seats in the province. Williams remained the Premier of Newfoundland and Labrador until his retirement from politics in 2010. The project was officially overseen by an organization known simply as "ABC Campaign", which was affiliated with the provincial Progressive Conservative Party of which Williams is leader, and which was registered with
Elections Canada Elections Canada () is the non-partisan agency responsible for administering elections in Canada, Canadian federal elections and Referendums in Canada, referendums. History Elections Canada is an agency of the Parliament of Canada, and reports ...
as a "third party" for the purposes of election expenditures. The provincial government itself also paid for
advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
s supporting the goals of the campaign. It has been estimated that the campaigners spent over $81,000 on the ABC campaign.


Background

The Progressive Conservative Premier of Newfoundland and Labrador Danny Williams attracted national attention on December 23, 2004, when he ordered all Canadian flags removed from provincial buildings during a dispute with then
Prime Minister A prime minister or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. A prime minister is not the head of state, but r ...
Paul Martin Paul Edgar Philippe Martin (born August 28, 1938), also known as Paul Martin Jr., is a Canadian lawyer and retired politician who served as the 21st prime minister of Canada and the leader of the Liberal Party of Canada from 2003 to 2006. Th ...
. Williams wanted the province to keep all of its offshore oil and gas revenues, along with
equalization payments Equalization payments are cash payments made in some federal systems of government from the federal government to subnational governments with the objective of offsetting differences in available revenue or in the cost of providing services. Many f ...
, an exception to the fiscal formula which rescinded equalization transfer payments to a province that had increased natural resources revenues. Martin largely accepted Williams' demands in late January 2005, supposedly due to an expected by-election (incumbent Liberal MP Lawrence D. O'Brien was terminally ill) that would hold the balance of power for the Liberal minority government. After O'Brien's death, Todd Russell retained the seat for the Liberals in the resulting by-election held on May 24, 2005. The agreement, known as the Atlantic Accord was criticized for being unfair to other provinces in the rest of Canada, it was particularly criticized by Ontario Premier
Dalton McGuinty Dalton James Patrick McGuinty Jr. (born July 19, 1955) is a Canadian former politician who served as the 24th premier of Ontario from 2003 to 2013. He was the first Liberal leader to win two majority governments since Mitchell Hepburn nea ...
.
Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...
was traditionally one of the Confederation's "have" provinces, while Newfoundland was a "have-not", this has changed in recent years. McGuinty argued that his province—already sending more money to the federal government than it gets back in equalization payments—would get further short-changed as the accord permitted Newfoundland to keep its oil revenues rather than sharing them with the other provinces. While the accord did prolong the federal Liberal government's time in power, it was viewed as "short-term gain for long-term pain" as Paul Martin gained a reputation for doing or saying whatever was possible in order to stay in power, something that caused Ontario voters to become disenchanted with the Liberals. On January 4, 2006, during the 2006 Federal Election campaign, the then-opposition Conservative party leader
Stephen Harper Stephen Joseph Harper (born April 30, 1959) is a Canadian politician who served as the 22nd prime minister of Canada from 2006 to 2015. He is to date the only prime minister to have come from the modern-day Conservative Party of Canada, ser ...
sent a letter to the conservative Premier of Newfoundland and Labrador, Danny Williams, with the following statement regarding the federal equalization formula: Following the
election An election is a formal group decision-making process whereby a population chooses an individual or multiple individuals to hold Public administration, public office. Elections have been the usual mechanism by which modern representative d ...
and after becoming Prime Minister, Harper began to distance himself from the statement that October. The subsequent 2007 federal budget ostensibly met this promise by introducing the option of a new equalization formula allowing each province to exclude its natural resources—but it also imposed a cap on the amount of equalization each province could receive, effectively negating the Atlantic Accord. The budget also gave each province the option of retaining the original equalization formula. This budget was praised by Ontario Premier McGuinty, a critic of the Atlantic Accord. Nonetheless, Williams said that, based on the restrictions imposed on the new formula, the province had been "shafted", and that "based on the fact that they've broken their promise and broken their commitment, citizens should not vote Conservative in the next federal election."


Affiliations

The federal Conservative Party does not have any formal affiliation with the various provincial Progressive Conservative parties (although there were ties with its predecessor, the federal Progressive Conservative). The federal and Newfoundland Conservatives generally got along well until the equalization issue. The ABC campaign did not specifically endorse any alternative federal party, and Progressive Conservative politicians campaigned on behalf of candidates for both the federal Liberal and New Democratic parties. The campaign led to the federal Conservatives shutting out of Newfoundland and Labrador in the 2008 election; nationally, however, the campaign had little effect for that election, as that party was elected to another minority government. The federal conservative government reached an agreement to help fund
hydroelectric power Hydroelectricity, or hydroelectric power, is Electricity generation, electricity generated from hydropower (water power). Hydropower supplies 15% of the world's electricity, almost 4,210 TWh in 2023, which is more than all other Renewable energ ...
in Newfoundland, which tried to ensure the re-election of the Conservative Party on May 2, 2011.


The campaign

The campaign began unofficially in May 2007; it was when Williams told the Economic Club of Toronto that the decision would cost the province billions of dollars, adding: "I am encouraging Newfoundlanders and Labradorians, and Canadians, in the next federal election to simply vote ABC—easy to remember. Vote ABC—anything but Conservative." Harper and Newfoundland opposition leader Gerry Reid criticized Williams' "overreaction", saying "this kind of confrontation is damaging the business investment climate of Newfoundland and Labrador". Nonetheless, in the provincial election held that year, the Conservatives won 44 of 48 seats in the legislature. At the start of the 2008 election, a campaign website was launched, while members of the provincial PC caucus campaigned on behalf of federal Liberal and NDP candidates. All caucus members were expected to participate in the ABC campaign, with the exception of the backbencher (and one-time health minister) Elizabeth Marshall, who said she could not bring herself to support a Liberal or NDP candidate. No provincial PC politician openly supported the federal Conservatives during the 2008 campaign. On a campaign visit to the province, Harper responded that "no one can tell a Newfoundlander and Labradorian how to vote" and that the voters' choice should be "about your own best interests." The "ABC" slogan became commonly used throughout the country during the campaign. A number of unaffiliated groups opposing the Conservatives' policies, including an environmental group calling itself "Project ABC", also used the slogan or similar sayings during the 2008 campaign. The anti-Conservative campaign promoted
strategic voting Strategic or tactical voting is voting in consideration of possible ballots cast by other voters in order to maximize one's satisfaction with the election's results. Gibbard's theorem shows that no voting system has a single "always-best" strat ...
to minimize the number of seats won by the Conservatives. There were also online services organizing " vote swapping" to maximize the distribution of non-Conservative votes. Leo Power, a veteran of federal politics and the Conservative Party of Canada's campaign co-chair for Newfoundland and Labrador, said raising money and recruiting volunteers has proved difficult, and blames Williams's ABC campaign, saying it has cut deep into the federal election machine that was struggling to compete. Power has also said his party's best hope of winning a seat in the province was in the riding of
Avalon Avalon () is an island featured in the Arthurian legend. It first appeared in Geoffrey of Monmouth's 1136 ''Historia Regum Britanniae'' as a place of magic where King Arthur's sword Excalibur was made and later where Arthur was taken to recove ...
with incumbent candidate Fabian Manning. While there was "anyone but Harper" activity stemming from a variety of sources across the country, the ABC campaign's national presence was limited to media interviews and a billboard on the
Gardiner Expressway The Frederick G. Gardiner Expressway, commonly known as the Gardiner Expressway or simply the Gardiner, is a partially at grade and elevated municipal expressway in Toronto, Ontario, Canada. Running close to the shore of Lake Ontario, it exten ...
in
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
; Williams did not travel across Canada as he had previously suggested. Of the province's seven seats in the
House of Commons The House of Commons is the name for the elected lower house of the Bicameralism, bicameral parliaments of the United Kingdom and Canada. In both of these countries, the Commons holds much more legislative power than the nominally upper house of ...
, the Liberals won six while the NDP won one, with the Conservatives being shut out. The federal Conservatives were elected to a second consecutive minority government, with more seats than in the previous parliament, including gains in Ontario (whose politicians had been most critical of the Atlantic Accord). However, the shutout of Conservative MPs in Newfoundland and Labrador likely contributed to the lack of a majority government for the conservatives.


Legacy

After the ABC Campaign, all federal Conservative candidates lost their seats in Newfoundland and Labrador. In the 2011 federal election, the Conservatives gained a single seat in Newfoundland and Labrador. The provincial Progressive Conservatives, led by Williams, won 44 out of 48 seats in the provincial elections. Williams remained the Premier of Newfoundland and Labrador until his retirement in 2010. He retired from politics on December 3, 2010. Post-campaign Williams argued that the federal Conservative government's changes to equalization payments would cost Newfoundland $1.6 billion over three years, as it removes the ability of the province to choose whether to sign on to previously announced equalization policies. However, the budget passed in February 2009, with the support of the official opposition Liberals led by
Michael Ignatieff Michael Grant Ignatieff ( ; born May 12, 1947) is a Canadian author, academic and former politician who served as leader of the Liberal Party and leader of the Opposition from 2008 until 2011. Known for his work as a historian, Ignatieff has ...
. Williams unsuccessfully lobbied the Liberals to remove the changes to equalization, but Ignatieff refused, saying, "I'm not in the business of carrying Premier Williams' water. He has to understand that I have to represent Canadians from coast to coast and from all provinces". St. John's mayor
Dennis O'Keefe Dennis O'Keefe (born Edward Vance Flanagan; March 29, 1908 – August 31, 1968) was an American actor. Early years O'Keefe was born in Fort Madison, Iowa, as Edward Vance Flanagan, the son of Edward J. Flanagan and Charlotte Flanagan ( ...
suggested that the Liberal MPs from Newfoundland would be committing "political suicide" if they followed the party line on the budget. Ignatieff permitted the six Newfoundland Liberal MPs to break with party discipline and vote against the budget. Ignatieff resigned after losing the 2011 federal elections. One other provincial premier,
Prince Edward Island Prince Edward Island is an island Provinces and territories of Canada, province of Canada. While it is the smallest province by land area and population, it is the most densely populated. The island has several nicknames: "Garden of the Gulf", ...
's Robert Ghiz, supported Williams' position. Williams was disappointed by the lack of support from other provinces, saying, "This is a great country and I want to be part of it, but the country disappoints me when we don't rally to protect each other."


2015 Federal elections

During the 2015 federal elections, it is claimed by the ABC Campaign that thousands of
grassroots A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or continent movement. Grassroots movements and organizations use collective action from volunteers at the local level to imp ...
volunteers knocked on doors to ask Canadians to vote strategically in key ridings. The leadership of
Unifor Unifor is a Canadian general trade union founded in 2013 as a merger of the Canadian Auto Workers (CAW) and Communications, Energy and Paperworkers unions. It consists of 310,000 workers, and associate members in industries including manufactu ...
, Canada's second-largest union, has called on its members to vote strategically. The leadership of CUPE, Canada's largest union, supports NDP and is opposed to strategic voting. The Liberals won a majority of 184, and the Conservatives lost 60 seats. According to Éric Grenier, "With the Conservatives performing only slightly below expectations in the seat count, these surprise wins came largely at the expense of the NDP in some of their most secure ridings, as the Liberals' momentum swept up strategic voters to carry them over the majority threshold." Post-election polls show that roughly one-third of the votes for the Liberal Party candidates were cast strategically to prevent another Conservative government. Strategic voting negatively affected the NDP in Quebec and Ontario but helped them win seats in British Columbia and Alberta. 44 per cent of NDP voters in British Columbia and 40 per cent in Alberta said that they were voting strategically for NDP.


References

{{Canadian federal election, 2015A 2008 Canadian federal election 2015 Canadian federal election Canadian political websites