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Anheuser-Busch Companies, LLC ( ) is an American brewing company headquartered in
St. Louis, Missouri St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an Independent city (United States), independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi River, Mississippi and the Miss ...
. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (
AB InBev Anheuser-Busch InBev SA/NV, known as AB InBev, is an American-Belgian Multinational corporation, multinational Drink industry, drink and brewing company, brewing company based in Leuven, Belgium. It is the largest brewer in the world, and in 20 ...
), now the world's largest brewing company, which owns multiple global brands, notably
Budweiser Budweiser () is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filte ...
, Michelob,
Stella Artois Stella Artois ( , ) is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent Alcohol by volume, ABV, the country's standard for pilsners. The beer is sold in many EU countrie ...
, and Beck's. The company employs over 19,000 people, operates 12 breweries and nine aluminum can plants in the United States, and until December 2009, was one of the largest theme park operators in the United States, with ten theme parks through the company's family entertainment division Busch Entertainment Corporation.


History


Beginnings and national expansion

In 1852,
German American German Americans (, ) are Americans who have full or partial German ancestry. According to the United States Census Bureau's figures from 2022, German Americans make up roughly 41 million people in the US, which is approximately 12% of the pop ...
brewer and saloon operator George Schneider opened the Bavarian Brewery on Carondelet Avenue (later known as South Broadway) between Dorcas and Lynch streets in South St. Louis.Herbst, 32. Schneider's Brewery expanded in 1856 to a new brewhouse near Eighth and Crittenden streets; however, the following year, financial problems forced the sale of the brewery to various owners during the late 1850s. In 1860, the brewery was purchased on the brink of bankruptcy by William D'Oench, a local pharmacist, and Eberhard Anheuser, a prosperous German-born soap manufacturer. Jackson, Michael (1977). ''The World Guide to Beer'', pp. 210–211. New York: Ballantine. D'Oench was the silent partner in the business until 1869 when he sold his half-interest in the company. From 1860 to 1875, the brewery was known as E. Anheuser & Co., and from 1875 to 1879 as the E. Anheuser Company's Brewing Association. Adolphus Busch, a wholesaler who had immigrated to St. Louis from Germany in 1857, married Eberhard Anheuser's daughter, Lilly, in 1861. Following his service in the
American Civil War The American Civil War (April 12, 1861May 26, 1865; also known by Names of the American Civil War, other names) was a civil war in the United States between the Union (American Civil War), Union ("the North") and the Confederate States of A ...
, Busch began working as a salesman for the Anheuser Brewery.Herbst, 33. Busch purchased D'Oench's share of the company in 1869, and he assumed the role of company secretary from that time until the death of his father-in-law. Adolphus Busch was the first American brewer to use
pasteurization In food processing, pasteurization (American and British English spelling differences#-ise, -ize (-isation, -ization), also pasteurisation) is a process of food preservation in which packaged foods (e.g., milk and fruit juices) are treated wi ...
to keep beer fresh; the first to use mechanical
refrigeration Refrigeration is any of various types of cooling of a space, substance, or system to lower and/or maintain its temperature below the ambient one (while the removed heat is ejected to a place of higher temperature).IIR International Dictionary of ...
and refrigerated railroad cars, which he introduced in 1876; and the first to bottle beer extensively.Herbst, 34. By 1877, the company owned a fleet of 40 refrigerated railroad cars to transport beer. Expanding the company's distribution range led to increased demand for Anheuser products, and the company substantially expanded its facilities in St. Louis during the 1870s.Herbst, 36. The expansions led production to increase from 31,500 barrels in 1875 to more than 200,000 in 1881. To streamline the company's refrigerator car operations and achieve vertical integration, Busch established the St. Louis Refrigerator Car Company in 1878, which was charged with building, selling, and leasing refrigerator cars; by 1883, the company owned 200 cars, and by 1888 it owned 850. To serve these cars and switch them in and out of their St. Louis brewery, Anheuser-Busch founded the Manufacturers Railway Company in 1887. The shortline operated until 2011, when Anheuser-Busch shut down its operations. During the 1870s, Adolphus Busch toured Europe and studied the changes in brewing methods which were taking place at the time, particularly the success of
pilsner Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewery. History ...
beer, which included a popular Budweiser beer brewed in Budweis. In 1876, Busch took the already well-known name
Budweiser Budweiser () is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filte ...
and used it for his new beer, even though his product had no connections to the city of Budweis. His company's ability to transport bottled beer made US Budweiser the first national beer brand in the United States, and it was marketed as a "premium" beer. The company was renamed Anheuser-Busch Brewing Association in 1879; in 1880, Adolphus Busch became company president upon Anheuser's death.Herbst, 37.Rhodes, Christine P. (1995). ''The Encyclopedia of Beer'', pp. 49–53. New York: Henry Holt & Co. . The Busch family fully controlled the company through the generations until Anheuser-Busch's sale to InBev in 2008. During the 1880s and 1890s, Busch introduced a series of advertisements and marketing giveaways for the company, including bottle openers, calendars, corkscrews, pocketknives, postcards, and prints.Herbst, 38. Among the most well-known of these giveaways was ''Custer's Last Fight'', a lithograph print of a painting by St. Louis artist Cassilly Adams. As a marketing tactic, Busch distributed thousands of copies of the print to bars in 1896, the same year Anheuser-Busch introduced its new "super-premium" brand, Michelob. Eventually, more than one million copies of the print were produced, and it became "one of the most popular pieces of artwork in American history." At the turn of the 20th century, Anheuser-Busch continued to expand its production facilities to keep up with demand.Herbst, 39. In 1905, the company built a new stockhouse in St. Louis, and by 1907 it produced nearly 1.6 million barrels of beer. As demands for the
prohibition of alcohol Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic b ...
in the United States grew, Anheuser-Busch began producing non-alcoholic and low-alcoholic beverages (known as near beer); the most successful of these was Bevo, a
malt beverage A malt drink is a Brewing#Fermenting, fermented drink in which the primary ingredient is the grain or seed of the barley plant, which has been allowed to Sprouting, sprout slightly in a traditional way called "malting" before it is processed. B ...
introduced in 1908. After the death of Adolphus Busch in 1913, control of the company passed to his son, August Anheuser Busch Sr., who continued to combat the rise of prohibitionists. As part of an effort to improve the respectability of drinking, August Busch built three upscale restaurants in St. Louis during the 1910s: the Stork Inn, the Gretchen Inn (now known as the Feasting Fox), and the Bevo Mill.


Prohibition period

As with all breweries in the country, the
Temperance movement The temperance movement is a social movement promoting Temperance (virtue), temperance or total abstinence from consumption of alcoholic beverages. Participants in the movement typically criticize alcohol intoxication or promote teetotalism, and ...
and eventual
Prohibition in the United States The Prohibition era was the period from 1920 to 1933 when the United States prohibited the production, importation, transportation, and sale of alcoholic beverages. The alcohol industry was curtailed by a succession of state legislatures, an ...
dealt a major blow to the company in the 1910s through the 1930s. Some of the products sold by Anheuser-Busch to survive during Prohibition included brewer's yeast, malt extract, ice cream, and Bevo, a nonalcoholic malt beverage, or "near beer".


Prohibition to last years of independence

In 1957, Anheuser-Busch became the largest brewer in the United States. In 1981, Anheuser-Busch International, Inc., was established as a subsidiary responsible for the company's international operations and equity investments. Prior to its 2008 acquisition, Anheuser-Busch operated 15 breweries internationally: 14 in China and one in the United Kingdom. In 1997, Chinese production of Anheuser-Busch products began after the company's purchase of a local brewery; later, the company operated both Budweiser Wuhan International Brewing Company and Harbin Brewery, which Anheuser-Busch fully acquired in 2004. In the United Kingdom, the Budweiser Stag Brewing Company produced and packaged Budweiser at the Stag Brewery in
Mortlake Mortlake is a suburban district of the London Borough of Richmond upon Thames on the south bank of the River Thames between Kew and Barnes, London, Barnes. Historically it was part of Surrey and until 1965 was in the Municipal Borough of Barnes ...
. At one time, Anheuser-Busch International also held investments in Grupo Modelo in MexicoGrupo Modelo Appoints Anheuser-Busch as the Importer of its Brands in China
, ''Anheuser-Busch Press Release'', 2006. Retrieved March 24, 2008.
Tsingtao Brewery in China; Anheuser-Busch also held investments in Redhook Ale Brewery of
Seattle, Washington Seattle ( ) is the List of municipalities in Washington, most populous city in the U.S. state of Washington (state), Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the List of Unit ...
"Anybody Watching Redhook's Stock..."
, ''What's on tap? Newsletter''. Retrieved March 24, 2008.
and Widmer Brothers Brewery of
Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...
. After the 2008 acquisition, most international operations were transferred to AB InBev zones where the interests are located.


Acquisition by InBev

On June 12, 2008, Belgian-Brazilian brewing company
InBev InBev () was a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheu ...
announced that it had made a US$46 billion offer for the company, which if it was accepted would join two of the world's four largest brewing companies (based on revenue) and create a company brewing three of the highest-grossing beers in the world, namely
Bud Light Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 20 in oth ...
, Budweiser, and Skol. InBev also stated that the merger would not result in any U.S. brewery closures and they would attempt to retain management and board members from both companies. On June 25, 2008, Anheuser-Busch officially announced that they would reject InBev's offer and provide a restructuring of the company to maintain shareholders and United States World Headquarters in St. Louis. On July 1, 2008, InBev urged Anheuser-Busch shareholders to vote in favor of the buyout as InBev felt the offer of $65 per share should be considered a reasonable offer in view of the falling stock market. The company had previously filed suit in
Delaware Delaware ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic and South Atlantic states, South Atlantic regions of the United States. It borders Maryland to its south and west, Pennsylvania to its north, New Jersey ...
, after the rejection of their offer, to ensure that the stockholders could oust Anheuser-Busch's 13 board members. On July 7, 2008, Anheuser-Busch filed a lawsuit against InBev to stop them from soliciting the support of shareholders, stating that the company's offer is an illegal scheme. InBev was also accused of concealing that they do business in
Cuba Cuba, officially the Republic of Cuba, is an island country, comprising the island of Cuba (largest island), Isla de la Juventud, and List of islands of Cuba, 4,195 islands, islets and cays surrounding the main island. It is located where the ...
, which might have created additional obstacles to their efforts to operate in the United States. On July 13, 2008, Anheuser-Busch and InBev said they had agreed to a deal, pending shareholder and regulatory approval, for InBev to purchase the American icon at $70 per share, creating a new company to be named Anheuser-Busch InBev. Anheuser-Busch would get two seats on the combined board of directors. The all-cash agreement, almost $52 billion in total equity, created the world's largest brewer, uniting the maker of Budweiser and Michelob with the producer of Beck's,
Stella Artois Stella Artois ( , ) is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent Alcohol by volume, ABV, the country's standard for pilsners. The beer is sold in many EU countrie ...
,
Hoegaarden Hoegaarden () is a Municipalities of Belgium, municipality in the province of Flemish Brabant, in Flanders, one of the three Communities, regions and language areas of Belgium, regions of Belgium. The municipality comprises the villages of Hoegaar ...
, Leffe,
Bass Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Wood * Bass or basswood, the wood of the tilia americana tree Music * Bass (sound), describing low-frequency sound or one of several instruments in th ...
,
Labatt Labatt Brewing Company Limited () is a Anheuser-Busch InBev-owned brewery headquartered in Toronto, Ontario, Canada. Founded in 1847, Labatt is the largest brewer in Canada. In 1995, it was purchased by Belgian brewer Interbrew. In 2004, Interb ...
and
Brahma Brahma (, ) is a Hindu god, referred to as "the Creator" within the Trimurti, the triple deity, trinity of Para Brahman, supreme divinity that includes Vishnu and Shiva.Jan Gonda (1969)The Hindu Trinity, Anthropos, Bd 63/64, H 1/2, pp. 212– ...
. The two companies had combined yearly sales of more than $36.4 billion, surpassing the current No. 1 brewer, London-based SABMiller. Grupo Modelo took InBev to arbitration for more than a year and a half after the deal was completed, attempting to block the deal. On October 7, 2009, parent company Anheuser-Busch InBev announced plans to sell the theme parks division to The Blackstone Group for up to . In July 2010, a panel decided that the takeover did not violate Anheuser-Busch's agreement with Modelo.


Post-acquisition changes

On November 18, 2008, the
hostile takeover In business, a takeover is the purchase of one company (law), company (the ''target'') by another (the ''acquirer'' or ''bidder''). In the UK, the term refers to the acquisition of a public company whose shares are publicly listed, in contrast t ...
was completed, and the parent corporation was renamed Anheuser-Busch InBev; Anheuser-Busch became a
wholly owned subsidiary A subsidiary, subsidiary company, or daughter company is a company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unl ...
of the new corporation, controlled within the North America zone unit of AB InBev. By early 2009, AB InBev "turned a family-led company that spared little expense into one that is focused intently on cost-cutting and
profit margin Profit margin is a financial ratio that measures the percentage of profit earned by a company in relation to its revenue. Expressed as a percentage, it indicates how much profit the company makes for every dollar of revenue generated. Profit margi ...
s, while rethinking the way it sells beer." AB InBev focused on reducing costs in the Anheuser-Busch Companies subsidiary and implemented performance-related pay, along with several other changes. They immediately laid off 1,400 employees and 415 contractors, sold Busch Entertainment Corporation, and sold company-owned
aircraft An aircraft ( aircraft) is a vehicle that is able to flight, fly by gaining support from the Atmosphere of Earth, air. It counters the force of gravity by using either Buoyancy, static lift or the Lift (force), dynamic lift of an airfoil, or, i ...
. For employees, AB InBev ended
perquisite Employee benefits and benefits in kind (especially in British English), also called fringe benefits, perquisites, or perks, include various types of non-wage compensation provided to an employee by an employer in addition to their normal wage or ...
s such as executive assistants for senior management, company contributions to the salaried employee
pension A pension (; ) is a fund into which amounts are paid regularly during an individual's working career, and from which periodic payments are made to support the person's retirement from work. A pension may be either a " defined benefit plan", wh ...
plan, and company-provided
life insurance Life insurance (or life assurance, especially in the Commonwealth of Nations) is a contract A contract is an agreement that specifies certain legally enforceable rights and obligations pertaining to two or more parties. A contract typical ...
to retirees; it also reduced the number of company-provided cell phones, taking back 1200 Blackberries; and ended tuition reimbursement, and
severance package A severance package is pay and benefits that employees may be entitled to receive when they leave employment at a company unwilfully. In addition to their remaining regular pay, it may include some of the following: * Any additional payment based ...
s. Perks like free tickets to St. Louis Cardinals baseball games and for Busch Gardens were taken away from employees. Anheuser-Busch stopped providing free beer to its employees and visitors to its theme parks. These internal changes accompanied changes in its
advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
. These cost-cutting measures rapidly reduced AB InBev's debt from $56.6 billion in 2008 to $30.1 billion at the end of 2012. When the restructuring was complete, only three senior-level Anheuser-Busch managers remained. InBev auctioned off several large assets in an effort to pay off debt to the banks that financed the merger.p 334 ''Dethroning the King, The Hostile Takeover of AnHeuser-Busch, An American Icon'', Julie MacIntosh It sold Anheuser's 27% stake in China's Tsingtao, sold a few beverage can and lid-making plants to Ball Corporation, and sold its own Korean beer business for $1.8 billion to
private equity Private equity (PE) is stock in a private company that does not offer stock to the general public; instead it is offered to specialized investment funds and limited partnerships that take an active role in the management and structuring of the co ...
firm Kohlberg Kravis and Roberts & Co. It put the 10 theme parks in Anheuser's Busch Entertainment Unit, which included its three SeaWorld locations, up for sale. Under InBev, Anheuser-Busch also lengthened
accounts payable Accounts payable (AP) is money owed by a business to its suppliers shown as a liability on a company's balance sheet. It is distinct from notes payable liabilities, which are debts created by formal legal instrument documents. An accounts payable ...
terms, and introduced
zero-based budgeting Zero-based budgeting (ZBB) is a budgeting method that requires all expenses to be justified and approved in each new budget period. It was developed by Peter Pyhrr in the 1970s. This budgeting method analyzes an organization's needs and costs by ...
. These changes caused concern from its suppliers when Anheuser-Busch announced it would take 120 days to pay its bills rather than 30 days, taking time to use that money for other purposes. The new payment policy often results in longer periods than 120 days, since the 120 days starts from the end of the month in which the invoice is 'approved' internally, which can be many days/months after an invoice is submitted. InBev signed a 10-year lease on 31,500 square feet of office space on
Park Avenue Park Avenue is a boulevard in New York City that carries north and southbound traffic in the borough (New York City), boroughs of Manhattan and the Bronx. For most of the road's length in Manhattan, it runs parallel to Madison Avenue to the wes ...
in New York, which led to speculation that they would move Anheuser-Busch InBev North American headquarters from St Louis. In February 2013, a widely publicized lawsuit accused AB InBev of "watering down" products including Budweiser and Michelob. Such beers are intentionally brewed over-strength and then "watered down" to the intended level, creating a product of equal or greater quality. The lawsuit was dismissed. Of Anheuser's top executives, only three remained in their jobs following the acquisition: Dave Peacock as president of the merged company's US division; Gary Rutledge as general counsel for the company's North American business; and Bob Golden, Anheuser's former acquisitions head, as global head of the merged company's
mergers and acquisitions Mergers and acquisitions (M&A) are business transactions in which the ownership of a company, business organization, or one of their operating units is transferred to or consolidated with another entity. They may happen through direct absorpt ...
effort.


Operations and products

Anheuser-Busch Companies operates as one of several subsidiaries in the North America zone unit of
Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, known as AB InBev, is an American-Belgian Multinational corporation, multinational Drink industry, drink and brewing company, brewing company based in Leuven, Belgium. It is the largest brewer in the world, and in 20 ...
SA/NV (AB InBev) and it produces and distributes hundreds of products from the AB InBev portfolio. On October 10, 2016, a $100 billion merger between Anheuser-Busch InBev and SABMiller closed. The new company is trading as NewbelcoSABMiller.


Corporate leadership

Michel Doukeris is the current CEO of AB InBev, the parent company of the U.S. operation, and Brendan Whitworth is the current CEO of the Anheuser-Busch subsidiary. Previous corporate leaders of Anheuser-Busch include: * 1860–1880 Eberhard Anheuser * 1880–1913 Adolphus Busch * 1913–1934 August A. Busch Sr. * 1934–1946 Adolphus Busch III * 1946–1971 Gussie Busch * 1971–1974 Richard A. Meyer * 1974–2002 August A. Busch III * 2002–2006 Patrick Stokes * 2006–2008 August A. Busch IV In 2008 Anheuser-Busch was acquired by InBev, and the combined company was renamed Anheuser-Busch InBev.


Brewery operations

Anheuser-Busch Companies has operated 13 breweries, all located in the United States: *
St. Louis, Missouri St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an Independent city (United States), independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi River, Mississippi and the Miss ...
(opened 1852) *
Newark, New Jersey Newark ( , ) is the List of municipalities in New Jersey, most populous City (New Jersey), city in the U.S. state of New Jersey, the county seat of Essex County, New Jersey, Essex County, and a principal city of the New York metropolitan area. ...
(opened 1951) *
Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
(opened 1954) *
Tampa, Florida Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...
(opened 1959, now closed) *
Houston, Texas Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
(opened 1966) *
Columbus, Ohio Columbus (, ) is the List of capitals in the United States, capital and List of cities in Ohio, most populous city of the U.S. state of Ohio. With a 2020 United States census, 2020 census population of 905,748, it is the List of United States ...
(opened 1968) *
Jacksonville, Florida Jacksonville ( ) is the most populous city proper in the U.S. state of Florida, located on the Atlantic coast of North Florida, northeastern Florida. It is the county seat of Duval County, Florida, Duval County, with which the City of Jacksonv ...
(opened 1969) * Merrimack, New Hampshire (opened 1970) *
Williamsburg, Virginia Williamsburg is an Independent city (United States), independent city in Virginia, United States. It had a population of 15,425 at the 2020 United States census, 2020 census. Located on the Virginia Peninsula, Williamsburg is in the northern par ...
(opened 1972) *
Fairfield, California Fairfield is a city in and the county seat of Solano County, California, United States, in the North Bay (San Francisco Bay Area), North Bay sub-region of the San Francisco Bay Area. The city has a diversified economy, with government, manufac ...
(opened 1976) * Baldwinsville, New York (opened 1983) *
Fort Collins, Colorado Fort Collins is a List of municipalities in Colorado#Home rule municipality, home rule municipality in Larimer County, Colorado, United States, and its county seat. The population was 169,810 at the 2020 United States census, 2020 census, an i ...
(opened 1988) *
Cartersville, Georgia Cartersville is a city in and the county seat of Bartow County, Georgia, Bartow County, Georgia (U.S. state), Georgia, United States; it is located within the northwest edge of the Atlanta metropolitan area. As of the 2020 United States Census, ...
(opened 1993) The St. Louis brewery, which opened in 1852, is a
National Historic Landmark District A National Historic Landmark District (NHLD) is a geographical area that has received recognition from the United States Government that the buildings, landscapes, cultural features and archaeological resources within it are of the highest signific ...
, and includes three buildings listed as
National Historic Landmarks A National Historic Landmark (NHL) is a National Register of Historic Places property types, building, district, object, site, or structure that is officially recognized by the Federal government of the United States, United States government f ...
. Public tours of the brewery are offered. The tour takes visitors through the complex where they can see beer being made and packaged in a working part of the brewery. The company keeps a rotation of its famous Budweiser Clydesdales at its headquarters, and visitors to the brewery can observe the clydesdales in their exercise field and see their places in the carriage house. The brewery was designated a National Historic Landmark in 1966. and   The landmarked area includes 189 structures spread over , including many red brick Romanesque ones "with square crenelated towers and elaborate details." The Brew House, built in 1891–1892, is particularly notable for its "multi-storied hop chandeliers, intricate iron-work, and utilization of natural light".


Other operations

Aside from supply operations like brewing and packaging, Anheuser-Busch Companies includes Anheuser-Busch Wholesale Operations Divisions (WOD), Anheuser-Busch Agricultural Operations, Anheuser-Busch Recycling Corporation, Eagle Packaging, and Busch Properties, which manages subsidiary-owned property. Anheuser Busch owns and operates aluminum can plants (Metal Container Corporation). MCC supplies Anheuser Busch breweries and Pepsi Beverages Group fillers across the US. Suppliers to Anheuser-Busch Companies include
Owens-Illinois O-I Glass, Inc. is an American company that specializes in container glass products. It is the largest manufacturer of glass containers in North America, South America, Asia-Pacific and Europe (after acquiring BSN Glasspack in 2004). Company ...
, which provides glass bottles to several Anheuser-Busch breweries. Anheuser-Busch also owns glass production facilities, such as the former Longhorn Glass, which provides glass for the Houston brewery. Anheuser-Busch Companies delivers its products to retailers through a network of more than 500 independent wholesalers and 13 wholly owned distributors. On February 20, 1953, Anheuser-Busch purchased the St. Louis Cardinals
major league baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
club and owned them until March 21, 1996, when the club was sold to a group of private investors. In 1966,
Busch Memorial Stadium Busch Memorial Stadium (Busch Stadium II) was a multi-purpose sports facility in St. Louis, Missouri, that operated for 40 years, from 1966 St. Louis Cardinals season, 1966 through 2005 St. Louis Cardinals season, 2005. Built as Civic Center Bu ...
was paid for and built by the brewery and opened for business; Anheuser-Busch later purchased the stadium in 1981 for $53 million and removed the "Memorial" in its name. The stadium was demolished in late 2005 and replaced by a new ballpark in 2006. Anheuser-Busch signed an agreement to retain the "Busch Stadium" name on the new building through 2025. Up until 2009, Anheuser-Busch was also one of the largest theme park owners/operators in the United States, with ten parks throughout the country through its entertainment division, Busch Entertainment Corporation, including its three SeaWorld locations. The company is now known as SeaWorld Parks & Entertainment.


Beverage products

Anheuser-Busch Companies is responsible for the production, importation and distribution of several AB InBev products, including three company-designated global brands, Budweiser, Stella Artois, and Beck's. Other multi-country brands distributed or produced by Anheuser-Busch Companies include Leffe and Hoegaarden, while local brands produced by the company include Bass Pale Ale, Bud Light, Busch Beer, Landshark Lager, Michelob, Michelob Ultra, Natural Light, and Shock Top. The company also produces nonalcoholic beverages, malt liquors (such as King Cobra and Hurricane), and flavored malt beverages (e.g. the Bacardi Silver family and Tequiza). On December 22, 2015, it was announced that Anheuser-Busch would purchase Breckenridge Brewery for an undisclosed sum.


Advertising

Prior to its acquisition by InBev, the company was known in the United States for its advertising presence, including a sports marketing division which created advertising material for the
Super Bowl The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...
and many other sporting events. Budweiser has sponsored horse racing events and
motorsports Motorsport or motor sport are sporting events, competitions and related activities that primarily involve the use of automobiles, motorcycles, motorboats and powered aircraft An aircraft engine, often referred to as an aero engine, is the po ...
including
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...
, the " Miss Budweiser" racing hydroplane, and the "Budweiser King" championship top fuel dragster of
Kenny Bernstein Kenneth Dale Bernstein (born September 6, 1944) is an American drag racer and former NASCAR and IndyCar team owner. He is nicknamed "the Bud King" for his success in the Budweiser King funny car and dragster. He has also been nicknamed "th ...
. Since the acquisition by AB InBev, the company has significantly cut back its advertising, predicated on the belief that "changing
demographics Demography () is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analysis examin ...
and media habits no longer require spending as much on mainstream sports events".


Controversies


Spykes underaged alcohol marketing

In 2007, the company introduced a flavored 12% abv malt liquor under the name ''Spykes''. It was sold in colorful, 2-
ounce The ounce () is any of several different units of mass, weight, or volume and is derived almost unchanged from the , an Ancient Roman unit of measurement. The avoirdupois ounce (exactly ) is avoirdupois pound; this is the United States ...
bottles. Available flavors included
mango A mango is an edible stone fruit produced by the tropical tree '' Mangifera indica''. It originated from the region between northwestern Myanmar, Bangladesh, and northeastern India. ''M. indica'' has been cultivated in South and Southeast As ...
, lime,
melon A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. It can also specifically refer to ''Cucumis melo'', commonly known as the "true melon" or simply "melon". The term "melon" can apply to both the p ...
and
chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...
. It was withdrawn in the same year after criticism from
alcohol Alcohol may refer to: Common uses * Alcohol (chemistry), a class of compounds * Ethanol, one of several alcohols, commonly known as alcohol in everyday life ** Alcohol (drug), intoxicant found in alcoholic beverages ** Alcoholic beverage, an alco ...
industry watchdog groups that it was being marketed to underage customers, and the
Alcohol and Tobacco Tax and Trade Bureau The Alcohol and Tobacco Tax and Trade Bureau, statutorily named the Tax and Trade Bureau and frequently shortened to TTB, is a bureau of the United States Department of the Treasury, which regulates and collects taxes on trade and imports of alc ...
found that the labeling of Spykes was illegal."A booze buzz for teenyboppers?"
, March 30, 2007, NBC News


Environmental record

In 2002, the Political Economy Research Institute ranked Anheuser–Busch 40th among the "Toxic 100", a list of U.S. corporations most responsible for
air pollution Air pollution is the presence of substances in the Atmosphere of Earth, air that are harmful to humans, other living beings or the environment. Pollutants can be Gas, gases like Ground-level ozone, ozone or nitrogen oxides or small particles li ...
. The study found that Anheuser–Busch released 1,002,786 kg (2,213,657 lbs) of toxic pollutants annually into the air. This is mainly because large amounts of CO2 are released during the process of
fermentation Fermentation is a type of anaerobic metabolism which harnesses the redox potential of the reactants to make adenosine triphosphate (ATP) and organic end products. Organic molecules, such as glucose or other sugars, are catabolized and reduce ...
. Anheuser-Busch has received numerous awards for its efforts to reduce its impact on the environment. In 1995 Anheuser-Busch's Baldwinsville brewery won an award for pollution prevention from the New York Governor for its use of a "comprehensive, energy-producing pollution-prevention system – bioenergy recovery – to treat wastewater from the brewing process." The brewery also reduced solid waste by nearly 70 percent from 1990 to 1994. In addition, the Baldwinsville brewery found markets for previous "waste" materials used in the
fermentation Fermentation is a type of anaerobic metabolism which harnesses the redox potential of the reactants to make adenosine triphosphate (ATP) and organic end products. Organic molecules, such as glucose or other sugars, are catabolized and reduce ...
of Anheuser-Busch beers. The Anheuser-Busch Recycling Corp. recycled more than 27 billion cans in 2006, a number far greater than what was used in its own packaging. Similarly, Anheuser-Busch has set short-term goals to reduce energy consumption 5% and increasing use of renewable fuel from 8 to 15% by 2010. Along with these goals, Anheuser-Busch has succeeded in cutting down its water use by 3% since 2002. Its parent company Anheuser-Busch InBev has recently announced a commitment to secure 100% of the company's purchased electricity from renewable sources by 2025. The brewery also operates an environmental outreach program to encourage recycling, energy conservation, and habitat preservation, as well as to prevent
litter Litter consists of waste products that have been discarded incorrectly, without consent, at an unsuitable location. The waste is objects, often man-made, such as aluminum cans, paper cups, food wrappers, cardboard boxes or plastic bottles, but ...
ing and water pollution. For past 18 years Anheuser-Busch employees have participated in "Green Week", which focuses on environmental conservation education for employees and their families."Anheuser-Busch Employees Seeing Green"
"Corporate Social Responsibility Newswire" April 11, 2008. Retrieved May 6, 2008
Anheuser-Busch states they do not use animal-derived products, artificial ingredients, additives or preservatives at any stage of the brewing process or as part of the packaging in any of their range, with the exception of three Michelob products and two Bud Light products, which contain honey and shellfish respectively, and are marketed as such. All other Anheuser-Busch beers are brewed using water, yeast, barley malt, hops, and additional cereal grains. Anheuser-Busch eliminates the need for
isinglass Isinglass ( ) is a form of collagen obtained from the dried swim bladders of fish. The English word origin is from the obsolete Dutch ''huizenblaas'' – ''huizen'' is a kind of sturgeon, and ''blaas'' is a bladder, or German ''Hausenblase'', ...
finings by settling and removing particles before fermentation. The beechwood aging process also helps to attract and remove yeast from the brew before the lagering process has ended. This only applies to the beers the company brews itself. Anheuser-Busch became a pioneer for electricity-powered heavy trucks. It ordered hundreds of trucks from Nikola Motor, an Arizona company specialized in the development of hydrogen-fueled engines.


Budweiser Bill

In 2003, after numerous deaths in
soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...
stadiums, Brazil passed a law outlawing alcohol sales in stadiums. FIFA demanded that Brazil allow alcohol sales at the
2014 FIFA World Cup The 2014 FIFA World Cup was the 20th FIFA World Cup, the quadrennial world championship for list of men's national association football teams, men's national Association football, football teams organised by FIFA. It took place in Brazil fr ...
because Budweiser, a major World Cup sponsor is the "Official Beer of the FIFA World Cup", a role it has played since 1986. In response, Brazil passed a law paving the way for alcohol sales in the World Cup, nicknamed the "Budweiser Bill".


"Up for Whatever" beer campaign controversy

In April 2015, Anheuser-Busch, in an effort to target new, younger consumers to buy its products, the company printed a slogan on Bud Light bottles that said "The perfect beer for removing 'no' from your vocabulary for the night. #UpForWhatever." The label triggered a backlash, and the company was immediately criticized by people who charged that it could be interpreted as promoting rape. Bud Light's vice president Alexander Lambrecht addressed the situation via
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
, first saying that the slogans were meant to promote brand engagement in a "positive and lighthearted way", but that the company had "missed the mark" with their "up for whatever" slogan. He ended his message by saying that Bud Light would "never condone disrespectful or irresponsible behavior". His message was followed by a Twitter response from Lisa Weser; the former head of communications and marketing for
Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, known as AB InBev, is an American-Belgian Multinational corporation, multinational Drink industry, drink and brewing company, brewing company based in Leuven, Belgium. It is the largest brewer in the world, and in 20 ...
, who also responded to the situation via Twitter. Her response repeated Alexander Lambrecht's concluding message.


Liquor law violations in Seattle

The Washington State Liquor and Cannabis Board (WSLCB) issued a $150,000 violation to Anheuser-Busch in May 2016. Investigators determined that Anheuser-Busch entered into an illegal agreement of exclusivity with two concert venues in Seattle – the Showbox and the Showbox SoDo.


2017 Super Bowl advertising

In early February 2017, Anheuser-Busch's "Budweiser – Born the Hard Way" Super Bowl commercial was released online, prompting conservative political rebuke over its depiction of the immigration of founder Adolphus Busch from Germany to St. Louis. Although the ad had been conceived eight months before its release, some perceived the ad to be a political statement in opposition to then-current president
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
. A week before the ad's release, public controversy erupted over an executive order prohibiting entry of immigrants, refugees, and re-entry of permanent residents from seven countries into the United States. The script for the advertisement was finalized after the November elections, when Budweiser's internal marketing team settled on the twelfth revision of the script. Shooting for the commercial then took place in January. The ad controversy followed after controversy in May 2016 when Trump, then a presidential candidate, was perceived by some to be hijacking Budweiser's America branding campaign for his own political purposes.


2019 Super Bowl advertising

On March 21, 2019, Anheuser-Busch was sued for false advertising by rival MillerCoors over a Bud Light commercial that aired during Super Bowl LIII. The commercial claimed MillerCoors'
Miller Lite Miller Lite is a 4.2% ABV reduced calorie light American lager beer produced by Molson Coors. It was introduced in 1973 in limited markets by the Miller Brewing Company (then owned by Philip Morris, Inc.) and began being distributed nationa ...
and Coors Light products contain
corn syrup Corn syrup is a food syrup that is made from the starch of corn/maize and contains varying amounts of sugars: glucose, maltose and higher oligosaccharides, depending on the grade. Corn syrup is used in foods to soften Mouthfeel, texture, add vol ...
, but the lawsuit argues that corn syrup is only used during the brewing process as a fermentation aid and neither beer contains corn syrup. The suit alleges that Anheuser-Busch is using "false and misleading statements" to confuse health-conscious consumers into thinking the beers contain high-fructose corn syrup, which has been linked with
obesity Obesity is a medical condition, considered by multiple organizations to be a disease, in which excess Adipose tissue, body fat has accumulated to such an extent that it can potentially have negative effects on health. People are classifi ...
. An Anheuser-Busch spokesperson called the lawsuit "baseless" and said it would not deter Bud Light from "providing consumers with the transparency they demand." MillerCoors sought an injunction to prevent Bud Light from continuing the ad campaign, as well as a trial by jury and legal fees. Anheuser-Busch prevailed in the Seventh Circuit in 2020, with the court finding that since Miller included corn syrup on the ingredients list, Anheuser-Busch was within the bounds of the Lanham Act.


2023 Bud Light boycott

On April 2, 2023, Anheuser-Busch's brand
Bud Light Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 20 in oth ...
started facing a
boycott A boycott is an act of nonviolent resistance, nonviolent, voluntary abstention from a product, person, organisation, or country as an expression of protest. It is usually for Morality, moral, society, social, politics, political, or Environmenta ...
, after partnering with
transgender A transgender (often shortened to trans) person has a gender identity different from that typically associated with the sex they were sex assignment, assigned at birth. The opposite of ''transgender'' is ''cisgender'', which describes perso ...
influencer and activist Dylan Mulvaney. Alissa Heinerscheid, the vice president of marketing behind the campaign, took a leave of absence on April 21, 2023. She was replaced by Budweiser Global Marketing VP Todd Allen. On May 10, 2023,
HSBC HSBC Holdings plc ( zh, t_hk=滙豐; initialism from its founding member The Hongkong and Shanghai Banking Corporation) is a British universal bank and financial services group headquartered in London, England, with historical and business li ...
downgraded
Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, known as AB InBev, is an American-Belgian Multinational corporation, multinational Drink industry, drink and brewing company, brewing company based in Leuven, Belgium. It is the largest brewer in the world, and in 20 ...
stock as it dealt with a "Bud Light crisis". Analysts at
HSBC HSBC Holdings plc ( zh, t_hk=滙豐; initialism from its founding member The Hongkong and Shanghai Banking Corporation) is a British universal bank and financial services group headquartered in London, England, with historical and business li ...
cited "deeper problems than ABI admits" after the partnership with Mulvaney resulted in a wave of backlash and a boycott. The analyst cited a Beer Marketer's Insights note that showed a steep drop in beer sales "of maybe more than 25%" in April. On June 13, 2023, ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' reported that Bud Light lost the title as the top-selling U.S. beer, with Modelo Especial in May taking the top sales spot.
Yahoo! Finance Yahoo Finance is a media property that is part of the Yahoo network. It provides financial news, data and commentary including stock quotes, press releases, financial reports, and original content. It also offers online tools for personal fin ...
, on July 10, 2023, reported a recent
YouGov YouGov plc is a international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific. History 2000–2010 Stephan Shakespeare and Nadhim ...
survey's findings that Bud Light's popularity among American beer brands dropped to the 14th position. On July 26, 2023, the
Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
reported that Anheuser-Busch laid off hundreds of workers at its U.S. sales offices after months of slumping sales at Bud Light. Anheuser-Busch reported in its second quarter earnings, on August 3, 2023, that its revenue in the United States fell more than 10 percent in the second quarter, versus the same period last year, “primarily due to the volume decline of Bud Light.” Operating profit at the U.S. unit dropped by nearly 30 percent. On February 29, 2024,
CNN Business CNN Business (formerly CNN Money) is a financial news and information website, operated by CNN. The website was originally formed as a joint venture between CNN.com and Time Warner's '' Fortune'' and ''Money'' magazines. Since the spin-off of T ...
reported, Anheuser-Busch InBev, the world's largest brewer, experienced a significant financial hit, potentially losing up to $1.4 billion in sales. This loss was attributed to the controversy and subsequent boycott of Bud Light in the United States, following the sponsored
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
post featuring the transgender influencer Dylan Mulvaney, which notably impacted the company's overall growth and beer sales volume in
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
.


Ties with Washington University in St. Louis

Adolphus Busch joined Washington University's Board of Directors in 1895, back when the school was still located on its old downtown St. Louis campus. Adolphus would continue to serve on the board until his death in 1913, at which point his son, August Busch Sr. took over his seat. Though Adolphus Busch III and Gussie Busch never sat on the board, the ties between their company and the school were still strong. August Busch III, CEO of Anheuser-Busch from 1975 to 2002, would become a trustee of the university, a position he holds to this day. The Anheuser-Busch Foundation donation that gave its name to Anheuser-Busch Hall was made in honor of Fred L. Kuhlmann, an executive officer of both the company and the St. Louis Cardinals under August Busch III. Kuhlmann, who held these positions for most of the 1980s and early 1990s, graduated from WashU's undergraduate and law programs. Though the Busch family no longer owns Anheuser-Busch, the connection between the company and the university is ongoing. Jack H. Purnell, former CEO of Anheuser-Busch, where he worked for 36 years, is an executive in residence of the Olin Business School.


See also

*
Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, known as AB InBev, is an American-Belgian Multinational corporation, multinational Drink industry, drink and brewing company, brewing company based in Leuven, Belgium. It is the largest brewer in the world, and in 20 ...
*
Anheuser-Busch Brewing Association Building Anheuser-Busch Brewing Association Building, also known as the Lobaugh Building and Henry County Museum and Cultural Arts Center, is a historic Anheuser-Busch distribution building located at Clinton, Missouri, Clinton, Henry County, Missouri. It ...
* SeaWorld Entertainment * Manufacturers Railway (St. Louis) *
Jacques Chirac Jacques René Chirac (, ; ; 29 November 193226 September 2019) was a French politician who served as President of France from 1995 to 2007. He was previously Prime Minister of France from 1974 to 1976 and 1986 to 1988, as well as Mayor of Pari ...
– former
President of France The president of France, officially the president of the French Republic (), is the executive head of state of France, and the commander-in-chief of the French Armed Forces. As the presidency is the supreme magistracy of the country, the po ...
worked at the St Louis plant in the 1950s during his summer term at
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
.


Notes


Further reading

*''Dethroning the King – The Hostile Takeover of Anheuser-Busch, an American Icon''. Julie MacIntosh (John Wiley & Sons Inc, 2011) *''Bitter Brew – The Rise and Fall of Anheuser-Busch and America's Kings of Beer''. William Knoedelseder (HarperCollins, 2012)


External links

* *
Anheuser-Busch Web Page on the St. Louis Brewery Tour

Collection of mid-twentieth century advertising featuring Anheuser-Busch products
from the TJS Labs Gallery of Graphic Design. {{Authority control AB InBev Alcoholic drink companies German-American culture in St. Louis Amusement park companies Beer brewing companies based in St. Louis American companies established in 1852 American subsidiaries of foreign companies Eclipse Award winners 1852 establishments in Missouri Food and drink companies established in 1852 2008 mergers and acquisitions Companies formerly listed on the New York Stock Exchange