América TV
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América TV (call sign LS 86 TV) is an Argentine television station broadcasting on channel 2 in
La Plata La Plata () is the capital city of Buenos Aires province, Argentina. According to the 2022 Argentina census, census, the La Plata Partido, Partido has a population of 772,618 and its metropolitan area, the Greater La Plata, has 938,287 inhabit ...
,
Buenos Aires Province Buenos Aires, officially the Buenos Aires Province, is the largest and most populous Provinces of Argentina, Argentine province. It takes its name from the city of Buenos Aires, the capital of the country, which used to be part of the province an ...
, Argentina, and one of Argentina's five national television networks. It is owned by Grupo América. América TV maintains studio facilities and offices located in
Palermo Palermo ( ; ; , locally also or ) is a city in southern Italy, the capital (political), capital of both the autonomous area, autonomous region of Sicily and the Metropolitan City of Palermo, the city's surrounding metropolitan province. The ...
neighborhood of
Buenos Aires Buenos Aires, controlled by the government of the Autonomous City of Buenos Aires, is the Capital city, capital and largest city of Argentina. It is located on the southwest of the Río de la Plata. Buenos Aires is classified as an Alpha− glob ...
; its transmitter is located in the Florencio Varela Partido,
Buenos Aires Province Buenos Aires, officially the Buenos Aires Province, is the largest and most populous Provinces of Argentina, Argentine province. It takes its name from the city of Buenos Aires, the capital of the country, which used to be part of the province an ...
. Outside of the province, América is available on cable & satellite nationally, and its programs are rebroadcast by two broadcast stations owned by Grupo América— Channel 7 Mendoza and Channel 8 San Juan—plus two affiliates in Junín and Tucumán.


History


1966: Founding

Channel 2 in La Plata was launched on 25 June 1966 as ''Tevedos'', under the ownership of Rivadavia Televisión S.A., whose owners also had several radio stations and the now-defunct El Mundo daily newspaper. La Plata is close in proximity to Buenos Aires, and the two cities can receive each other's television broadcasts. This geographical reality led Tevedos to target the much larger media market of Argentina's capital. But with transmission facilities in Florencio Varela to the south, northern portions of the metropolitan area couldn't receive an adequate signal. This stood in contrast to the other four stations in Buenos Aires, which had their transmitters located in the city proper.


1970–76

In the early 1970s, trouble continually plagued the channel, stemming from its technical disadvantages. The ratings for Argentinian television were measured in Buenos Aires, and its comparatively poor signal could not offer the same coverage as its four competitors. Comedians joked about the station's small 7% market share by dubbing it "James Bond", a pun of his "007" codename. To lower costs, it began airing cheaper programs, even simulcasting Canal 13 at times.


1976–87: State ownership

In 1976, the Province of Buenos Aires expropriated the station, and in 1979, it was transferred to the provincial level Ministry of Economy as a statutory enterprise. That same year, the station became known as simply Canal 2 (channel 2). Colour broadcasts, which began in 1980, the same year as national station Channel 13, made it the third station to switch to colour broadcasting and the first TV station outside Buenos Aires itself to do so. After the fall of the dictatorship and return to democracy in 1983, a bid was hurriedly opened for companies wanting to purchase the station. Radiodifusora El Carmen S.A. won the license, but it took four years for the company to find a partner with the technical capacity to run the station. Finally, in December 1987, El Carmen partnered with Héctor Ricardo García, owner of the '' Crónica'' newspaper, and his company Estrella Producciones S.A., the former owners of Channel 11 (now
Telefe Telefe (acronym for Televisión Federal) is a television station located in Buenos Aires, Argentina. The station is owned and operated by Paramount Global through Televisión Federal S.A. Telefe is also one of Argentina's six national televisio ...
) and with the new owners came a new brand: Teledos.


1987–91: Teledos, a crisis and Tevedos

Within a month, Teledos, now Argentina's second private television channel, rocketed to second place in ratings, leaving behind the station's long cellar dweller past. Teledos had taken a tight second, just ahead of Canal 13, but behind the ratings monster that was Alejandro Romay's Canal 9, which still brought in double the viewership. Newer and fresher hosts, forgotten by the state-owned ATC, channel 11 and channel 13, headed up a refreshed outlet with a heavy emphasis on news and current affairs programming with ''Teledos Noticias'' as flagship. The resurgence, however, would not last long. The shareholders in El Carmen were in bitter legal disputes, which boiled over in November 1988. García promptly pulled all of his programming and left. A crisis now emerged, as Canal 2 was left with very little programming to air. The ''TV Guía'' publication proclaimed the situation as a ''tormenta''. Without studio space of its own, the station had to record its newscasts three hours in advance and drive the film by car to its La Plata transmitter, for there was no connection between the Buenos Aires facilities it was using and its own physical plant. By the end of the year, a new name had emerged: Tevedos returned. However, the precarious financial state that the channel was in led to bankruptcy reorganization in 1989, out of which Eduardo Eurnékian, owner of the Cablevisión cable system and several radio stations in the capital city, bought the channel and incorporated it into his new multimedia group, Corporación Multimedios América.


1991–2002

On April 15, 1991, Tevedos was rebranded as América Te Ve, but Eurnékian's biggest change would be in facilities. In 1994, what was now known as América 2 moved its studios—and, more importantly, its transmitter—to the Palermo neighborhood of Buenos Aires, improving its terrestrial reception and becoming the first of the major Argentine broadcasters to possess digital television equipment. The next year, the channel was again rebranded as América Televisión (or just América). Eurnékian pulled out of his multimedia ventures during the 1990s; in 2000, the station became part of a group controlled by Carlos Ávila and his family. Ávila had created Torneos y Competencias, the longtime rights holder to Argentine soccer and producer of other sports events. Under Ávila, América's programming would have a strong emphasis on sports and news.


2002–present

In 2002, a major economic crisis almost carried the channel into bankruptcy; the Ávila family connected América to the Grupo América multimedia company, and after a reorganization, the station was able to emerge from bankruptcy and maintain its license, despite a strong challenge mounted by Héctor Ricardo García. In 2005, two of the most popular programs on the network moved to Canal 13 after the program ''Televisión Registrada'' invited a guest who had been charged with bribing the Argentinian Senate. The station's news director apparently refused to allow the program to air, and as a result, both ''Television Registrada'' and ''Indomables'' left América. In that same year, Francisco de Narváez bought a majority stake in the channel. Currently, América occupies fourth place in the ratings, slightly behind Canal 9 in the competition for third place. In 2015, América TV broadcast its first Reality Show: Gran Hermano
Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...
2015. It also has subsidiary channels of Paraguay, Uruguay and Chile.


Digital terrestrial television


Subchannels


Rebroadcasters

América TV is rebroadcast on the following translator stations: It was previously broadcast on channel 71 at Lezama.


References


External links


Official site

App Android America TV en vivo
{{DEFAULTSORT:America TV Television networks in Argentina Television stations in Argentina Television channels and stations established in 1966 Spanish-language television stations Mass media in La Plata Grupo América