''Amp'' is a

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

program on

MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...

that aired from 1996 to 2001. It was aimed at the

electronic music Electronic music broadly is a group of music genres that employ electronic musical instruments, circuitry-based music technology and software, or general-purpose electronics (such as personal computers) in its creation. It includes both music ...

and

rave A rave (from the verb: '' to rave'') is a dance party at a warehouse, club, or other public or private venue, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 1990s dance mus ...

crowd and was responsible for exposing many

electronica Electronica is both a broad group of electronic-based music styles intended for listening rather than strictly for dancing and a music scene that came to prominence in the early 1990s in the United Kingdom. In the United States, the term is mos ...

acts to the mainstream. When co-creator Todd Mueller (who had worked on this with V. Owen Bush, Amy Finnerty and show co-creator, on air music video DJ Burle Avant 1996–1997) left the show in 1998, it was redubbed ''Amp 2.0''. The show aired some 46 episodes in total over its 6-year run. In its final two years, reruns were usually shown from earlier years. ''Amp'''s time slot was moved around quite a bit, but the show usually aired late at night or in the early morning hours on the weekend. Because of this late night time slot, the show developed a small but cult like following. A few online groups formed after the show's demise to ask MTV to bring the show back and air it during normal hours, but MTV never responded to the requests.

Format

The show was possibly inspired by the underground public access show "TV w/ Ray Cathode" (later named Dizzy TV) that started airing on Manhattan Neighborhood Network public access TV in 1993 and ran from 1993–1999. TV w/ Ray Cathode was an underground experimental television show created by Beau Tardy that aired abstract video imagery with electronic music soundtracks by

FAX +49-69/450464 FAX +49-69/450464 (also known as simply Fax or Fax Label) was a German record label founded in Frankfurt in 1992 by ambient musician Peter Kuhlmann (who recorded as Pete Namlook, a phonetic inversion of his surname). It was originally devoted t ...

Thomas Fehlmann Thomas Fehlmann (born 1957) is a Swiss composer/producer who lives in Berlin, Germany, and has been active in electronic music Electronic music broadly is a group of music genres that employ electronic musical instruments, circuitry-based m ...

, Sun Electric,

The Orb The Orb are an English electronic music group founded in 1988 by Alex Paterson and Jimmy Cauty. Known for their psychedelic sound, the Orb developed a cult following among clubbers "coming down" from drug-induced highs. Their influential ...

Aphex Twin Richard David James (born 18 August 1971), known professionally as Aphex Twin, is a British musician, composer and DJ active in electronic music since 1988. His idiosyncratic work has drawn on many styles, including techno, ambient music, ambi ...

Warp Records Warp Records is a British independent record label that specialises in Electronic music, electronic, indie rock and experimental music. It was founded in Sheffield in 1989 by Steve Beckett, Robert Mitchell and Robert Gordon. It has released recor ...

and many others. TV w/ Ray Cathode show producer Beau Tardy also worked at MTV and was a colleague of Todd Mueller but never contributed to Amp. The format of the show strongly resembled the original MTV model of broadcasting primarily music videos, but without VJs to host. The show started with an intro and logo, some basic information about that week's show contents via onscreen text, then an hour of electronic music was played before the show's conclusion. Most of the video clips were created specifically for Amp. Nick Philip, a San-Francisco based multi-media artist created the first video for Amp, "Meccano" by Sun Electric.Darren Keast
''Computer World''

East Bay Express The ''East Bay Express'' is an Oakland-based weekly newspaper serving the Berkeley, Oakland and East Bay region of the San Francisco Bay Area. It is distributed throughout Alameda County and parts of Contra Costa County every Wednesday. Th ...

, August 29, 2001 Occasionally, non-electronic but still classic music videos were aired for the sake of

nostalgia Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The word ''nostalgia'' is a neoclassical compound derived from Greek language, Greek, consisting of (''nóstos''), a Homeric word me ...

within the electronic genre, such as

Ofra Haza Ofra Haza (; 19 November 1957 – 23 February 2000) was an Israeli singer, songwriter, and actress, commonly known in the Western world as " the Madonna of the East", or "the Israeli Madonna". Her voice has been described as a "tender" mezzo-sop ...

's music video for "

Im Nin'Alu "Im Nin'alu" () (English: ''If the gates are locked'') is a Hebrew poem by 17th-century Rabbi Shalom Shabazi. It has been set to music and sung by Israeli singer Ofra Haza and others. Haza first performed this song with the Shechunat Hatikva Works ...

," which was sampled by several electronic artists in the early 1990s.

Compilations

The show was popular enough that MTV produced two compilations of songs by artists featured on ''Amp''. '' MTV's Amp'' was released in 1997 and '' MTV's Amp 2'' came out a year later in 1998. Both albums were released by

Caroline Records Caroline Records is a record label that was founded in 1973. Founded in the United Kingdom to showcase British progressive rock groups, the label ceased releasing titles in 1976 and then re-emerged in the United States in 1986. The label rel ...

Artists commonly featured on the show

* 1.8.7 *

Astral Projection In Western esotericism, esotericism, astral projection (also known as astral travel, soul journey, soul wandering, spiritual journey, spiritual travel) is an intentional out-of-body experience (OBE) in which a subtle body, known as the astra ...

Atari Teenage Riot Atari Teenage Riot (ATR) is a German band formed in Berlin in 1992. Highly political, they fuse anarchist and anti-fascist views with punk vocals and a techno sound called digital hardcore, which is a term band member Alec Empire used as the na ...

Autechre Autechre ( ) are an English electronic music duo consisting of Rob Brown and Sean Booth, both from Rochdale, Greater Manchester. Formed in 1987, they are among the best known acts signed to UK electronic label Warp Records, through which all o ...

* Aux 88 *

Banco de Gaia Banco de Gaia is an English electronic music project, formed in 1989 by Toby Marks (born 1964, South London, England). The music of Banco de Gaia is mostly categorized as ambient dub and downtempo. Marks works to cross genres, often using Ara ...

Brian Eno Brian Peter George Jean-Baptiste de la Salle Eno (, born 15 May 1948), also mononymously known as Eno, is an English musician, songwriter, record producer, visual artist, and activist. He is best known for his pioneering contributions to ambien ...

Chemical Brothers The Chemical Brothers are an English electronic music duo formed by Ed Simons and Tom Rowlands in Manchester in 1992. They were pioneers in bringing the big beat genre to the forefront of pop culture. Originally known as The Dust Brothers, th ...

Coldcut Coldcut are an English electronic music duo composed of Matt Black and Jonathan More. Credited as pioneers for pop sampling in the 1980s, Coldcut are also considered the first stars of UK electronic dance music due to their innovative style, ...

Crystal Method The Crystal Method is an American electronic music act formed in Las Vegas Valley, Las Vegas, Nevada, by Ken Jordan and Scott Kirkland in 1993. They were pioneers of the big beat genre and their music has appeared in numerous TV shows, films, v ...

Daft Punk Daft Punk were a French electronic music duo formed in 1993 in Paris by Thomas Bangalter and Guy-Manuel de Homem-Christo. They achieved popularity in the late 1990s as part of the French house movement, combining house music, funk, disco, tech ...

* Dr. Octagon *

Emergency Broadcast Network Emergency Broadcast Network is a multimedia performance group formed in 1991 that took its name from the Emergency Broadcast System. The founders were Rhode Island School of Design graduates Joshua Pearson, Gardner Post, and Brian Kane (autho ...

Faithless Faithless are an English dance music Band (rock and pop), band that formed in 1995, with its core original members being Rollo Armstrong, Rollo, Sister Bliss and Maxi Jazz. During the band's initial period of success, Sister Bliss and Maxi Ja ...

* Fluke *

The Future Sound of London The Future Sound of London (often abbreviated FSOL) is a British electronic music duo composed of Garry Cobain and Brian Dougans. They have been described as a "boundary-pushing" electronic act, covering techno, ambient music, ambient, house ...

Goldie Clifford Joseph Price MBE (born 19 September 1965), better known as Goldie, is an English music producer, DJ, and actor. Initially gaining exposure for his work as a graffiti artist, Goldie became well known for his pioneering role as a musi ...

GusGus GusGus is an electronic music band from Reykjavík, Iceland. Although initially a film and acting collective, the group is mostly known for its electronic music. The group's discography consists of twelve studio albums. History GusGus was in ...

Ken Ishii is a Japanese Disc jockey, DJ and record producer from Sapporo. He graduated from Hitotsubashi University. He has released work under his own name as well as under the pseudonyms FLR, Flare, UTU, Yoga, and Rising Sun. Ishii had his first relea ...

Kraftwerk Kraftwerk (, ) is a Germany, German Electronic music, electronic band formed in Düsseldorf in 1970 by Ralf Hütter and Florian Schneider. Widely considered innovators and pioneers of electronic music, Kraftwerk was among the first successful a ...

Josh Wink Joshua Winkelman (born April 20, 1970), better known by his stage name Josh Wink, is an American electronic dance music DJ, label owner, producer, and remixer. He is a native of Philadelphia, United States. A pioneering DJ in the American rave ...

Juno Reactor Juno Reactor is a multi-national musical and performing group, primarily based in Brighton, UK. Known for their cinematic fusion of electronic, global influences, and orchestral symphonic approach, collaborating with composer Don Davis (composer) ...

Moby Richard Melville Hall (September 11, 1965), known professionally as Moby, is an American musician, songwriter, record producer, disc jockey, and animal rights activist. He has sold 20 million records worldwide. AllMusic considers him to be "amo ...

* Orbital *

The Prodigy The Prodigy are an English electronic music band formed in Braintree, Essex, in 1990 by producer, keyboardist, and songwriter Liam Howlett. The original line-up also featured Rapping, MC and vocalist Maxim (musician), Maxim, dancer and occasi ...

Roni Size Ryan Owen Granville Williams (born 29 October 1969), better known by his stage name Roni Size, is an English DJ and record producer. He came to prominence in 1997 as the founder and frontman of Roni Size & Reprazent, a drum and bass collective. ...

Speedy J Jochem George Paap (born 14 February 1969, in Rotterdam), known by his stage name Speedy J, is a Dutch electronic music producer based in Rotterdam. His breakthrough came with the release in 1992 of the minimal techno track "Pullover". He releas ...

* Tipsy *

Tranquility Bass Tranquility Bass was the stage name of Michael Adam Kandel (1967/1968 – May 17, 2015), an American musician whose music has been variously categorized as ambient house, trip hop, and funk rock. He released various singles during the 1990s, follow ...

* Tricky *

Underworld The underworld, also known as the netherworld or hell, is the supernatural world of the dead in various religious traditions and myths, located below the world of the living. Chthonic is the technical adjective for things of the underworld. ...

References

External links

Complete episode guide to videos played on Amp; includes partial guide to Amp 2.0
*A New, Spacey Look For MTV https://www.nytimes.com/1997/01/19/style/a-new-spacey-look-for-mtv.html {{DEFAULTSORT:Amp (Tv Series) 1990s American music television series 2000s American music television series MTV original programming Dance television shows 1996 American television series debuts 2001 American television series endings