''America Alive!'' is an American television talk-variety program created by Woody Fraser. The show had a brief run on

NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...

, which aired it as part of its weekday daytime programming schedule from July 24, 1978, until January 4, 1979.

Overview

After helping to develop ''

Good Morning America ''Good Morning America'', often abbreviated as ''GMA'', is an American breakfast television, morning television program that is broadcast on American Broadcasting Company, ABC. It debuted on November 3, 1975, and first expanded to weekends wit ...

'' for ABC, producer Woody Fraser was recruited by then-NBC entertainment president

Fred Silverman Fred Silverman (September 13, 1937 – January 30, 2020) was an American television executive and producer. He worked as an executive at all of the Big Three television networks, and was responsible for bringing to television such programs as '' ...

to create ''America Alive!''. The show was developed to be an alternative for female viewers who wanted a reprieve from the standard daytime fare presented by the three broadcast networks and local stations—usually

soap opera A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originat ...

game show A game show (or gameshow) is a genre of broadcast viewing entertainment where contestants compete in a game for rewards. The shows are typically directed by a game show host, host, who explains the rules of the program as well as commentating a ...

s, lifestyle shows aimed at homemakers, and news programs. NBC made a hefty financial investment in the show, which contained live in-studio and satellite remote segments, and was produced in front of a live audience at NBC's

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

studios at

30 Rockefeller Plaza 30 Rockefeller Plaza (officially the Comcast Building; formerly RCA Building and GE Building) is a skyscraper that forms the centerpiece of Rockefeller Center in the Midtown Manhattan neighborhood of New York City, New York. Completed in 1933 ...

Jack Linkletter Arthur Jack Linkletter (November 20, 1937 – December 18, 2007) was an American game show and television host and entertainer. He was the son of Art Linkletter. Early life Linkletter was born Arthur Jack Linkletter in San Francisco. He was the ...

was the show's primary host, based in New York. Janet Langhart (hired away from her co-hosting position on '' Good Day!'' on

WCVB-TV WCVB-TV (channel 5) is a television station in Boston, Massachusetts, United States, affiliated with ABC and owned by Hearst Television. The station's studios are located on TV Place (off Gould Street near the I-95/ MA 128/Highland Avenue in ...

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

) and Bruce Jenner (two years removed from their gold medal-winning performance at the

1976 Summer Olympics The 1976 Summer Olympics (), officially known as the Games of the XXI Olympiad () and officially branded as Montreal 1976 (), were an international multi-sport event held from July 17 to August 1, 1976, in Montreal, Quebec, Canada. Montreal ...

) were added as co-hosts and presented remote segments, with Langhart reporting from various Eastern locations and Jenner from

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. The trio were joined by regular contributors including roving correspondent Pat Mitchell; newspaper columnist

Sheilah Graham Sheilah Graham (born Lily Shiel; 15 September 1904 – 17 November 1988) was a British-born, nationally syndicated American gossip columnist during Hollywood's "Golden Age". In her youth, she had been a showgirl and a freelance writer for Fl ...

, who presented a celebrity gossip segment; Los Angeles entertainment critic David Sheehan; consumer reporter David Horowitz; and comedians Dick Orkin and Bert Berdis. A regular segment on women's health, featuring research from

Masters and Johnson The Masters and Johnson research team, composed of William H. Masters (1915–2001) and Virginia E. Johnson (1925–2013), pioneered research into the nature of human sexual response and the diagnosis and treatment of sexual disorders and dys ...

, was also included.

Scheduling

''America Alive!'' aired live at 12 Noon Eastern/11:00 am Central (tape-delayed in the

Mountain A mountain is an elevated portion of the Earth's crust, generally with steep sides that show significant exposed bedrock. Although definitions vary, a mountain may differ from a plateau in having a limited summit area, and is usually higher t ...

and

Pacific The Pacific Ocean is the largest and deepest of Earth's five oceanic divisions. It extends from the Arctic Ocean in the north to the Southern Ocean, or, depending on the definition, to Antarctica in the south, and is bounded by the cont ...

time zones, where it was scheduled at 11:00 am), replacing '' Sanford and Son'' reruns and '' The Gong Show'' in NBC's daytime schedule. This placement caused problems as many NBC affiliates on the East Coast aired local newscasts at Noon, thus resulting in some stations pre-empting all or part of the program. NBC stations of note which did not carry ''America Alive!'' included

WSB-TV WSB-TV (channel 2) is a television station in Atlanta, Georgia, United States, affiliated with ABC. It is the flagship television property of locally based Cox Media Group, which has owned the station since its inception, and is sister to rad ...

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

;

WBZ-TV WBZ-TV (channel 4) is a television station in Boston, Massachusetts, United States, serving as the market's CBS outlet. It is owned and operated by the network's CBS News and Stations division alongside independent WSBK-TV (channel 38). Bo ...

in Boston; WCIV in

Charleston, South Carolina Charleston is the List of municipalities in South Carolina, most populous city in the U.S. state of South Carolina. The city lies just south of the geographical midpoint of South Carolina's coastline on Charleston Harbor, an inlet of the Atla ...

;

WTLV WTLV (channel 12) is a television station in Jacksonville, Florida, United States, affiliated with NBC. It is owned by Tegna Inc. alongside Orange Park, Florida, Orange Park–licensed American Broadcasting Company, ABC affiliate WJXX (channel ...

Jacksonville Jacksonville ( ) is the most populous city proper in the U.S. state of Florida, located on the Atlantic coast of North Florida, northeastern Florida. It is the county seat of Duval County, Florida, Duval County, with which the City of Jacksonv ...

;

WAVE-TV WAVE (channel 3) is a television station in Louisville, Kentucky, United States, affiliated with NBC and owned by Gray Media. The station's studios are located on South Floyd Street in downtown Louisville, and its transmitter is located in ...

Louisville Louisville is the most populous city in the Commonwealth of Kentucky, sixth-most populous city in the Southeast, and the 27th-most-populous city in the United States. By land area, it is the country's 24th-largest city; however, by populatio ...

; WCKT in

Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

; WSYR-TV in

Syracuse, New York Syracuse ( ) is a City (New York), city in and the county seat of Onondaga County, New York, United States. With a population of 148,620 and a Syracuse metropolitan area, metropolitan area of 662,057, it is the fifth-most populated city and 13 ...

;

WFLA-TV WFLA-TV (channel 8) is a television station licensed to Tampa, Florida, United States, serving as the NBC affiliate for the Tampa Bay area. It is owned by Nexstar Media Group alongside St. Petersburg, Florida, St. Petersburg–licensed The CW, C ...

Tampa Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...

; and

WPTV WPTV-TV (channel 5) is a television station in West Palm Beach, Florida, United States, affiliated with NBC. It is owned by the E. W. Scripps Company alongside Stuart-licensed news-formatted independent station WHDT (channel 9); Scripps also p ...

West Palm Beach West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, Florida, Palm Beach, which is situated on a barrier island across the Lake Worth Lag ...

. Additionally, three NBC affiliates in

Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...

– WLWT in

Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...

WCMH-TV WCMH-TV (channel 4) is a television station in Columbus, Ohio, United States, affiliated with NBC and owned by Nexstar Media Group. The station's studios are located on Olentangy River Road near the Ohio State University campus, and its trans ...

in Columbus, and

WDTN WDTN (channel 2) is a television station in Dayton, Ohio, United States, affiliated with NBC. It is owned by Nexstar Media Group, which provides certain services to Springfield, Ohio–licensed WBDT (channel 26), a ''de facto'' owned-and-oper ...

Dayton Dayton () is a city in Montgomery County, Ohio, United States, and its county seat. It is the List of cities in Ohio, sixth-most populous city in Ohio, with a population of 137,644 at the 2020 United States census, 2020 census. The Dayton metro ...

–declined to clear ''America Alive!'' and opted to continue with '' The Bob Braun Show'', a long-running, regionally-distributed program which originated from Cincinnati. Other NBC affiliates, such as

WBAL-TV WBAL-TV (channel 11) is a television station in Baltimore, Maryland, United States, affiliated with NBC. It is the flagship property of Hearst Television, which has owned the station since its inception, and is sister to the company's sole ra ...

Baltimore Baltimore is the most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 census and estimated at 568,271 in 2024, it is the 30th-most populous U.S. city. The Baltimore metropolitan area is the 20th-large ...

; WIS-TV in

Columbia, South Carolina Columbia is the List of capitals in the United States, capital city of the U.S. state of South Carolina. With a population of 136,632 at the 2020 United States census, 2020 census, it is List of municipalities in South Carolina, the second-mo ...

; WSM-TV in

Nashville Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...

;

KYW-TV KYW-TV (channel 3), branded as CBS Philadelphia, is a television station in Philadelphia, Pennsylvania, United States. It is owned and operated by the CBS television network through its CBS News and Stations division alongside WPSG (channel 57 ...

Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...

; WAVY-TV in

Portsmouth, Virginia Portsmouth is an Independent city (United States), independent city in southeastern Virginia, United States. It lies across the Elizabeth River (Virginia), Elizabeth River from Norfolk, Virginia, Norfolk. As of the 2020 United States census, 2020 ...

;

WJAR-TV WJAR (channel 10) is a television station in Providence, Rhode Island, United States, affiliated with NBC. Owned by Sinclair Broadcast Group, the station has studios on Kenney Drive in Cranston, Rhode Island (shared with Telemundo owned-and-op ...

Providence, Rhode Island Providence () is the List of capitals in the United States, capital and List of municipalities in Rhode Island, most populous city of the U.S. state of Rhode Island. The county seat of Providence County, Rhode Island, Providence County, it is o ...

; and KSD-TV in

St. Louis St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi and the Missouri rivers. In 2020, the city proper had a populatio ...

, aired only a half-hour of the show. Several months into the program's run, in November 1978, Jack Linkletter discussed the high cost of producing ''America Alive!'' because of the travel budget necessary for its roving reporters, and discussed the ratings, which were "bordering on dismal". The show particularly had trouble against two popular soap operas on

CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...

, ''

The Young and the Restless ''The Young and the Restless'' (often abbreviated as ''Y&R'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. The show is set in the fictional Genoa City (named after the real-life Genoa City, Wiscon ...

'' and ''

Search for Tomorrow ''Search for Tomorrow'' is an American television soap opera. It began its run on CBS on September 3, 1951, and concluded on NBC, 35 years later, on December 26, 1986. Set in the fictional town of Henderson in an unspecified state, the show f ...

'', along with the added competition from ABC's ''

The $20,000 Pyramid ''Pyramid'' is an American game show franchise that has aired several versions domestically and internationally. The show was developed by Bob Stewart. The original series, ''The $10,000 Pyramid'', debuted on CBS on March 26, 1973, and spawned ...

'' and ''

Ryan's Hope ''Ryan's Hope'' is an American soap opera created by Claire Labine and Paul Avila Mayer, airing for 13 years on ABC from July 7, 1975, to January 13, 1989. It revolves around the trials and tribulations within a large Irish-American family in ...

'', all of which were more successful than the NBC offering. Critical reception to the program was mostly skewed towards the negative end of the spectrum.

Cancellation

The combination of poor reviews and pre-emptions doomed ''America Alive!'' perhaps from the start, as the program suffered from anemic ratings from the outset. After a last-ditch effort to revamp the show with the addition of a weekly celebrity co-host (a device used by other variety talk shows of the era, such as ''

The Mike Douglas Show ''The Mike Douglas Show'' is an American daytime television talk show that was hosted by Mike Douglas. It began as a local program in Cleveland in 1961 before being carried on other stations owned by Westinghouse Broadcasting. The show went i ...

'', ''

The Merv Griffin Show ''The Merv Griffin Show'' is an American television talk show starring Merv Griffin. The series had runs on two different networks on NBC (1962–1963) and CBS (1969–1972) but is most known for its run on first-run syndication from 1965 to 1 ...

'' and '' Dinah!'') failed, NBC made the decision in December 1978 to cancel ''America Alive!''; the program aired its final episode on January 4, 1979, with a scheduled

NBC News NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Media Group, a division of NBCUniversal, which is itself a subsidiary of Comcast. The news division's various operations r ...

special featuring

Betty Ford Elizabeth Anne Ford (; formerly Warren; April 8, 1918 – July 8, 2011) was First Lady of the United States from 1974 to 1977, as the wife of President Gerald Ford. As first lady, she was active in social policy, and set a precedent as a politi ...

being shown in its slot the following day. NBC filled the hour with two new game shows, ''

Password Plus ''Password Plus'' and ''Super Password'' are American TV game shows that aired separately between 1979 and 1989. Both shows were revivals of ''Password'', which originally ran from 1961 to 1975 in various incarnations. With only subtle differen ...

'' and the short-lived '' All Star Secrets''; both of these shows premiered on January 8, 1979.

References

External links

* {{IMDb title, tt1220913 1978 American television series debuts 1979 American television series endings 1970s American television talk shows NBC talk shows