America's Thanksgiving Parade (officially America's Thanksgiving Parade presented by
Gardner-White through 2035) is an annual American
parade
A parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, floats, or sometimes large balloons. Parades are held for a wide range of reasons, but are usually some variety ...
held in downtown
Detroit
Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
,
Michigan
Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, ...
each
Thanksgiving Day
Thanksgiving is a national holiday celebrated on various dates in October and November in the United States, Canada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Germany. It is also observed in the Australian territory ...
from 9:00 a.m. to 12:00 p.m. EST. The tradition was started in the city in 1924 by the
J. L. Hudson Company department store. It shares the title for the second-oldest Thanksgiving parade in the United States with the
Macy's Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade is an annual parade in New York City presented by the American-based department store chain Macy's. The Parade first took place in 1924, tying it for the second-oldest Thanksgiving parade in the United States ...
in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
,
New York
New York most commonly refers to:
* New York (state), a state in the northeastern United States
* New York City, the most populous city in the United States, located in the state of New York
New York may also refer to:
Places United Kingdom
* ...
and is four years younger than the
6abc Dunkin' Thanksgiving Day Parade in
Philadelphia
Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
,
Pennsylvania
Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...
.
History
The idea came from Hudson's display director Charles Wendel after the success of the Canadian
Eaton's Santa Claus Parade in
Toronto
Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
,
Ontario
Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...
. In addition to the usual floats and bands, Wendel obtained large
papier-mâché
file:JacmelMardiGras.jpg, upright=1.3, Mardi Gras papier-mâché masks, Haiti
Papier-mâché ( , , - the French term "mâché" here means "crushed and ground") is a versatile craft technique with roots in ancient China, in which waste paper is s ...
heads similar to those he saw during a recent trip to Europe. The heads are made in
Viareggio
Viareggio () is a city and ''comune'' in northern Tuscany, Italy, on the coast of the Ligurian Sea. With a population of over 62,000, it is the second largest city in the province of Lucca, after Lucca.
It is known as a seaside resort as well a ...
,
Italy
Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
, and remain a fixture of the parade to the present.
The parade was suspended in 1943 and 1944 due to material shortages caused by
World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, but Hudson's resumed the event in 1945 and continued sponsorship of the parade until 1979, when the costs became burdensome. It turned the parade over to th
Detroit Renaissance Foundation who produced it for four years. In 1983, Detroit Renaissance transferred control of the parade to the newly created Michigan Thanksgiving Parade Foundation. "America's Thanksgiving Parade" is a registered trademark of the foundation.
In 2020, the parade was modified because of the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, with no crowds.
Parade details
The parade features a variety of floats, marching bands and balloons, with the climax being the arrival of
Santa Claus
Santa Claus (also known as Saint Nicholas, Saint Nick, Father Christmas, Kris Kringle or Santa) is a legendary figure originating in Western Christian culture who is said to bring gifts during the late evening and overnight hours on Chris ...
, who appears at the end to herald the arrival of the
Christmas season
The Christmas season or the festive season, also known as the holiday season or the holidays, is an annual period generally spanning from November or December to early January. Incorporating Christmas Day and New Year's Day, the various celebrat ...
. Unique to the parade are the Big Head Corps, featuring a large collection of papier-mâché heads,
and the Distinguished Clown Corps, which features local corporate and community leaders dressed as clowns.
The parade is made possible through the efforts of more than 4,500 volunteers.
Broadcasts
The parade was first broadcast in 1931 on radio station
WWJ.
In 1959, the parade came to television on local stations
WWJ-TV
WWJ-TV (channel 62) is a television station in Detroit, Michigan, United States. It is owned and operated by the CBS television network through its CBS News and Stations division, alongside WKBD-TV (channel 50), an affiliate of The CW. The two ...
and
WXYZ-TV
WXYZ-TV (channel 7) is a television station in Detroit, Michigan, United States, affiliated with American Broadcasting Company, ABC. It is owned by the E. W. Scripps Company alongside independent station WMYD (channel 20). The two stations shar ...
. The WXYZ program was hosted by
ventriloquist
Ventriloquism or ventriloquy is an act of stagecraft in which a person (a ventriloquist) speaks in such a way that it seems like their voice is coming from a different location, usually through a puppet known as a "dummy". The act of ventrilo ...
and
puppeteer
A puppeteer is a person who manipulates an inanimate object called a puppet to create the illusion that the puppet is alive. The puppet is often shaped like a human, animal, or legendary creature. The puppeteer may be visible to or hidden from the ...
Shari Lewis
Shari Lewis (born Phyllis Naomi Hurwitz; January 17, 1933 – August 2, 1998) was a Peabody awards, Peabody-winning American Ventriloquism, ventriloquist, puppeteer, children's entertainer, television show host, dancer, singer, actress, author, a ...
and her
sock puppet Lamb Chop and carried nationally on the
ABC broadcast network. In 1960, the
CBS
CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
broadcast network began to air portions of the parade and continued to do so for the next 25 parades.
After a brief break in the mid-1980s, CBS returned to cover the parade through 2002 as part of its ''All-American Thanksgiving Day Parade'' compilation show. Over the years, several other well-known personalities were commentators for the Detroit parades, including
John Amos,
Ned Beatty
Ned Thomas Beatty (July 6, 1937 – June 13, 2021) was an American actor. In a career that spanned five decades, he appeared in more than 160 film and television roles. Throughout his career, Beatty gained a reputation for being "the busiest ac ...
,
Kathy Garver, ''
Captain Kangaroo
''Captain Kangaroo'' is an American children's television series that aired weekday mornings on the American television network CBS for 29 years, from 1955 to 1984, making it the longest-running nationally broadcast children's television program ...
'' host
Bob Keeshan,
Linda Lavin,
Esther Rolle
Esther Elizabeth Rolle (November 8, 1920 – November 17, 1998) was an American actress. She is best known for her role as Florida Evans, on the CBS television sitcom '' Maude,'' for two seasons (1972–1974), and its spin-off series '' Good ...
and
Andrew Stevens
Andrew Stevens (born Herman Andrew Stephens; June 10, 1955) is an American executive, film producer, director and actor.
Early life
Stevens was born in Memphis, Tennessee, the only child of actress Stella Stevens and her former husband Noble ...
.
After being broadcast on WWJ, later
WDIV
WDIV-TV (channel 4) is a television station in Detroit, Michigan, United States, affiliated with NBC. It serves as the flagship broadcast property of the Graham Media Group subsidiary of Graham Holdings Company. WDIV-TV maintains studio facilit ...
, for over 20 years, local coverage switched to WXYZ for several years in the 1980s before returning to
NBC
The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
-affiliate WDIV in the mid-1990s.
It is televised on other stations around Michigan and across the U.S., as well as through
Internet television
Streaming television is the digital distribution of television content, such as films and television show, television series, Streaming media, streamed over the Internet. Standing in contrast to dedicated terrestrial television delivered by Broadc ...
. The coverage of the parade typically includes a preshow featuring a variety of musical acts, often with celebrity performers. The coverage concludes with the
Mayor of Detroit
This is a list of mayors of Detroit, in the U.S. state of Michigan. The current mayor is Mike Duggan, who was sworn into office on January 1, 2014.
History of Detroit's executive authority
During the earliest part of its history, Detroit was a ...
giving Santa Claus the
key to the city.
Parade route
Since 2014, the parade has started just north of Warren, at Kirby and
Woodward Avenue
A woodward is a Game warden, warden of a wood. Woodward may also refer to:
Places
;United States
* Woodward, Iowa
* Woodward, Oklahoma
* Woodward, Pennsylvania, a census-designated place
* Woodward Avenue, a street in Tallahassee, Florida, which b ...
in front of the
Detroit Historical Museum and the
Park Shelton.
From 2006 to 2014, the parade began at Woodward and Mack Avenues. The parade ends at Congress Street. The Mack to Congress route is the route the first parade followed in 1924.
The parade travels toward downtown from Mack Avenue, and after crossing over
Interstate 75 I-75), it enters
Foxtown, near Detroit's
Fox Theatre, the Hockeytown Cafe, and
Comerica Park
Comerica Park is a baseball stadium located in Downtown Detroit. It has been the ballpark of Major League Baseball's Detroit Tigers since 2000, when the team left Tiger Stadium (Detroit), Tiger Stadium.
History Construction
Founded in 1894, t ...
. From Foxtown, the parade passes through
Grand Circus Park then into the business district, where it then enters the television coverage area near
Grand River and
Gratiot avenues.
The route was from this route for several years during the construction of
Campus Martius Park
Campus Martius Park ( ') is a re-established park in Downtown Detroit, Michigan. After the Great Fire of 1805, Campus Martius (from the Latin for ''Field of Mars'', where Roman heroes walked) was the focal point of Judge Augustus Woodward's ...
and the realignment of Woodward Avenue and other adjacent streets. The construction was completed in 2004.
For many years, ending with Hudson's withdrawal in 1979, the parade began at Woodward and Putnam near the
Detroit Public Library
The Detroit Public Library is the second largest library system in the U.S. state of Michigan by volumes held (after the University of Michigan Library) and the List of largest libraries in the United States, 12th-largest public library system i ...
and ended at Hudson's Marquee near Gratiot Avenue, where Santa alighted his sleigh and received the key to the hearts of children of Detroit from the mayor.
In 1979, the route was moved several blocks north, beginning at Antoinette Street and ending at Adams Street, near Grand Circus Park. During this period, Santa alighted on the steps of the
Detroit Institute of Arts
The Detroit Institute of Arts (DIA) is a museum institution located in Midtown Detroit, Michigan. It has list of largest art museums, one of the largest and most significant art collections in the United States. With over 100 galleries, it cove ...
to be welcomed by the mayor, then remounted to travel the remainder of the parade route.
For a period, the parade route was moved to Second Avenue because electrical wires that powered the Woodward Avenue streetcars posed a hazard to floats and their riders. Streetcars ceased operating on Woodward Avenue in 1956 when the Detroit Department of Street Railways converted to an all-motor-bus fleet.
Parade foundation
The Michigan Thanksgiving Parade Foundation began in 1983 to manage, organize and raise funds for the parade.
In 1990, The Parade Company was founded as a foundation division to oversee operations and marketing activities.
In addition to the parade, The Parade Company assumed responsibility for organizing the annual
Windsor-Detroit International Freedom Festival in 1989 and helped to plan
Stanley Cup
The Stanley Cup () is the championship trophy awarded annually to the National Hockey League (NHL) playoff champion. It is the oldest existing trophy to be awarded to a professional sports franchise in North America, and the International Ic ...
victory parades for the
Detroit Red Wings
The Detroit Red Wings (colloquially referred to as the Wings) are a professional ice hockey team based in Detroit. The Red Wings compete in the National Hockey League (NHL) as a member of the Atlantic Division (NHL), Atlantic Division in the East ...
in 1997, 1998, 2002 and 2008.
See also
*
Culture of Detroit
The culture of Detroit, Michigan, has influenced American and global culture through its commercial enterprises and various forms of popular music throughout the 20th and 21st century. Its automotive heritage plays an important role in the cit ...
*
List of holiday parades
References
External links
*
WDIV Thanksgiving Day Parade page
{{Thanksgiving
1924 establishments in Michigan
American Broadcasting Company original programming
American annual television specials
Annual events in Michigan
CBS television specials
Culture of Detroit
Parades in the United States
Recurring events established in 1924
Television in Detroit
Thanksgiving parades
Tourist attractions in Detroit
Festivals established in 1924