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''America's 60 Families'' is a book by American journalist Ferdinand Lundberg published in 1937 by Vanguard Press. It is an argumentative analysis of wealth and class in the United States, and how they are leveraged for purposes of political and
economic power Economic power refers to the ability of countries, businesses or individuals to make decisions on their own that benefit them. Scholars of international relations also refer to the economic power of a country as a factor influencing its power in ...
, specifically by what the author contends is a " plutocratic circle" composed of a tightly interlinked group of 60
families Family (from ) is a group of people related either by consanguinity (by recognized birth) or affinity (by marriage or other relationship). It forms the basis for social order. Ideally, families offer predictability, structure, and safety as ...
. The controversial study has met with mixed reactions since its publication. Though praised by some contemporary and modern reviewers, and once cited in a speech by
Harold L. Ickes Harold LeClair Ickes ( ; March 15, 1874 – February 3, 1952) was an American administrator, politician and lawyer. He served as United States Secretary of the Interior for nearly 13 years from 1933 to 1946, the longest tenure of anyone to hold th ...
, it has also been criticized by others and was the subject of a 1938
libel Defamation is a communication that injures a third party's reputation and causes a legally redressable injury. The precise legal definition of defamation varies from country to country. It is not necessarily restricted to making assertions ...
suit by
DuPont Dupont, DuPont, Du Pont, duPont, or du Pont may refer to: People * Dupont (surname) Dupont, also spelled as DuPont, duPont, Du Pont, or du Pont is a French surname meaning "of the bridge", historically indicating that the holder of the surname re ...
over factual inaccuracies contained in the text. In 1968 Lundberg published ''The Rich and the Super-Rich'', described by some sources as a sequel to ''America's 60 Families''.


Background

Ferdinand Lundberg was an iconoclastic journalist and writer who spent his career pillorying the American
upper class Upper class in modern societies is the social class composed of people who hold the highest social status. Usually, these are the wealthiest members of class society, and wield the greatest political power. According to this view, the upper cla ...
over what he charged was its grip on the United States' economy. According to Lundberg, he quit his job as a reporter at the ''
New York Herald Tribune The ''New York Herald Tribune'' was a newspaper published between 1924 and 1966. It was created in 1924 when Ogden Mills Reid of the '' New York Tribune'' acquired the '' New York Herald''. It was regarded as a "writer's newspaper" and compet ...
'' to pen his first book, ''Imperial Hearst: A Social Biography'', which was published in 1936. An unflattering look at the life and business of the publishing tycoon
William Randolph Hearst William Randolph Hearst (; April 29, 1863 – August 14, 1951) was an American newspaper publisher and politician who developed the nation's largest newspaper chain and media company, Hearst Communications. His extravagant methods of yellow jou ...
, it ascribed to Hearst what ''The New York Times'' would later describe as "fascist political ambitions ... abetted by an unholy alliance of big bankers". The book, whose
foreword A foreword is a (usually short) piece of writing, sometimes placed at the beginning of a book or other piece of literature. Typically written by someone other than the primary author of the work, it often tells of some interaction between th ...
by
Charles A. Beard Charles Austin Beard (November 27, 1874 – September 1, 1948) was an American historian and professor, who wrote primarily during the first half of the 20th century. A history professor at Columbia University, Beard's influence is primarily due ...
said that Hearst would face "oblivion in death", caused an immediate stir and was described by ''
Foreign Affairs ''Foreign Affairs'' is an American magazine of international relations and foreign policy of the United States, U.S. foreign policy published by the Council on Foreign Relations, a nonprofit organization, nonprofit, nonpartisan, membership or ...
'' as "an annihilating study of the newspaper magnate" worthy of "wide attention". ''America's 60 Families'' was Lundberg's second book. Published in 1937 by Vanguard Press, it joined several previous works by American authors and commentators which purportedly identified a cartel of families or individuals that controlled most of the wealth in the United States, part of what has been described as "a generational moral reaction against the perceived depredations of the monied class". In the book's foreword, Lundberg mentions two of those commentators, journalist
Gustavus Myers Gustavus Myers (March 20, 1872–1942) was an American journalist and historian who published a series of highly critical and influential studies on the social costs of wealth accumulation. The Gustavus Myers Outstanding Book Award was named a ...
and diplomat
James W. Gerard James Watson Gerard III (August 25, 1867 – September 6, 1951) was a United States lawyer, diplomat, and justice of the New York Supreme Court. Early life Gerard was born in Geneseo, New York. His father, James Watson Gerard Jr., was a law ...
. Similar publications during this time also included
Matthew Josephson Matthew Josephson (February 15, 1899 – March 13, 1978) was an American historian, biographer and journalist. He authored works on French novelists of the 19th century, and on U.S. political and economic history of the 19th and early 20th centu ...
's ''The Robber Barons: The Great American Capitalists, 1861-1901'' (1934),
Anna Rochester Anna Rochester (March 30, 1880 — May 11, 1966) was an American labor reformer, journalist, political activist, and Communist. Although for several years an editor of the liberal monthly '' The World Tomorrow,'' Rochester is best remembered as a ...
's ''Rulers of America'' (1936),
Frederick Lewis Allen Frederick Lewis Allen (July 5, 1890 – February 13, 1954) was the editor of ''Harper's Magazine'' and also notable as an American historian of the first half of the twentieth century. His specialty was writing about recent and popular histo ...
's ''The Lords of Creation'' (1936), and Horace Coon's ''Money to Burn: Great American Foundations and Their Money'' (1938).


Content


Overview

In ''America's 60 Families'' Lundberg analyzes 1924 income tax payments to estimate levels of consolidated familial wealth and to map networks of capital interconnectedness in the United States. Using his findings, Lundberg asserts that a small group of 60 interlinked American families control the
mainstream media In journalism, mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large Mass media, mass news media that influence many people and both reflect and shape prevailing currents of thought.Noam Chomsky, Choms ...
, the United States economy, and have unchecked influence over American political institutions. He goes on to claim this nucleus of 60 families is supported by a larger group of 90 families of secondary prestige. According to Lundberg, this situation is unique to the United States as the
plutocracies A plutocracy () or plutarchy is a society that is ruled or controlled by people of great wealth or income. The first known use of the term in English dates from 1631. Unlike most political systems, plutocracy is not rooted in any established ...
of Europe had largely disintegrated due to
World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
: According to Lundberg, the 60 families slowly wrested control of the state during the 19th century and, beginning with the presidency of
Grover Cleveland Stephen Grover Cleveland (March 18, 1837June 24, 1908) was the 22nd and 24th president of the United States, serving from 1885 to 1889 and from 1893 to 1897. He was the first U.S. president to serve nonconsecutive terms and the first Hist ...
, essentially held total control over national institutions. He contends that U.S. entry into World War I was brought about through pressures applied on the government by
J.P. Morgan JP may refer to: Arts and media * ''JP'' (album), 2001, by American singer Jesse Powell * ''Jp'' (magazine), an American Jeep magazine * '' Jönköpings-Posten'', a Swedish newspaper * Judas Priest, an English heavy metal band * ''Jurassic Pa ...
and
John Francis Dodge John Francis Dodge (October 25, 1864 – January 14, 1920) was an American automobile manufacturing pioneer and co-founder of Dodge Brothers Company. Biography Dodge was born in Niles, Michigan, where his father ran a foundry and machine ...
, and that America's leading universities are at the behest of the 60 families due to influence applied through the endowment system. Lundberg also criticizes the
New Deal The New Deal was a series of wide-reaching economic, social, and political reforms enacted by President Franklin D. Roosevelt in the United States between 1933 and 1938, in response to the Great Depression in the United States, Great Depressi ...
, saying that it represents "one faction of wealth – the light goods industrialists – pitted in bitter political struggle against another faction – the capital-goods industrialists" and that it only appears to be a popular program to benefit the
working class The working class is a subset of employees who are compensated with wage or salary-based contracts, whose exact membership varies from definition to definition. Members of the working class rely primarily upon earnings from wage labour. Most c ...
due to
Franklin Roosevelt Franklin Delano Roosevelt (January 30, 1882April 12, 1945), also known as FDR, was the 32nd president of the United States, serving from 1933 until his death in 1945. He is the longest-serving U.S. president, and the only one to have served ...
's insistence of such.


The 60 Families

The "60 families" named by Lundberg included the Rockefeller,
Morgan Morgan may refer to: Arts and entertainment * ''Morgan – A Suitable Case for Treatment'', also called ''Morgan!'', a 1966 comedy film * ''Morgan'' (2012 film), an American drama * ''Morgan'' (2016 film), an American science fiction thriller * ...
,
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
, Vanderbilt, Mellon, Guggenheim, Whitney, Du Pont, and
Astor Astor or ASTOR may refer to: Companies * Astor Pictures, a New York-based motion picture releasing company * Astor Radio Corporation, an Australian consumer electronics manufacturer from 1926 onwards, which also owned the Astor Records label * ...
families, among others, though Lundberg also noted that many wealthy Americans had not placed on his list because their wealth was in the form of individual fortunes and not familial or dynastic assets. Examples of this latter group included
Harvey Firestone Harvey Samuel Firestone Sr. (December 20, 1868 February 7, 1938) was an American businessman, and the founder of the Firestone Tire and Rubber Company, one of the first global makers of automobile tires. Family background Firestone was born ...
, Frederick H. Prince, and
Samuel Zemurray Samuel Zemurray (born Schmuel Zmurri; January 18, 1877 – November 30, 1961), nicknamed "Sam the Banana Man", was an American businessman who made his fortune in the banana trade. He founded the Cuyamel Fruit Company and later became President ( ...
. "Whether their fortunes will eventually be placed on a permanent family basis," Lundberg wrote, "is not yet known".


Reception


Critical reaction

''
Kirkus Reviews ''Kirkus Reviews'' is an American book review magazine founded in 1933 by Virginia Kirkus. The magazine's publisher, Kirkus Media, is headquartered in New York City. ''Kirkus Reviews'' confers the annual Kirkus Prize to authors of fiction, no ...
'' called the book "dynamite" and a "depressing and exciting reading red flag to the bull of economic unrest". Writing in the ''
Annals of the American Academy of Political and Social Science The American Academy of Political and Social Science (AAPSS) was founded in 1889 to promote progress in the social sciences. Sparked by Professor Edmund J. James and drawing from members of the faculty of the University of Pennsylvania, Swarthmor ...
'', Michael Scheler declared ''America's 60 Families'' was comparable to
Karl Marx Karl Marx (; 5 May 1818 – 14 March 1883) was a German philosopher, political theorist, economist, journalist, and revolutionary socialist. He is best-known for the 1848 pamphlet '' The Communist Manifesto'' (written with Friedrich Engels) ...
's ''
Capital Capital and its variations may refer to: Common uses * Capital city, a municipality of primary status ** Capital region, a metropolitan region containing the capital ** List of national capitals * Capital letter, an upper-case letter Econom ...
'' and described it as "unquestionably the best contribution to the socialist critique of capitalist economy". The book reviewer for the ''Wilkes-Barre Record'' opined that, "Lundberg bends so far to the
left Left may refer to: Music * ''Left'' (Hope of the States album), 2006 * ''Left'' (Monkey House album), 2016 * ''Left'' (Helmet album), 2023 * "Left", a song by Nickelback from the album ''Curb'', 1996 Direction * Left (direction), the relativ ...
that his spine threatens to snap at times" but nonetheless concluded that "Lundberg really should be read". Writing in ''
Science & Society ''Science & Society: A Journal of Marxist Thought and Analysis'' is a quarterly peer-reviewed academic journal of Marxist scholarship. It covers economics, philosophy of science, historiography, women's studies, literature, the arts, and other soc ...
'', Harvey O'Connor also gave the book a mixed appraisal, observing that while the book constituted a "comprehensive indictment ... of the power of great fortunes" based on "encyclopedic research", Lundberg suffered from "the New York
myopia Myopia, also known as near-sightedness and short-sightedness, is an eye condition where light from distant objects focuses in front of, instead of on, the retina. As a result, distant objects appear blurry, while close objects appear normal. ...
" in describing the situation he presents as essentially beyond correction. Writing in the ''
Saturday Review of Literature ''Saturday Review'', previously ''The Saturday Review of Literature'', was an American weekly magazine established in 1924. Norman Cousins was the editor from 1940 to 1971. Under Cousins, it was described as "a compendium of reportage, essays a ...
'',
Oswald Garrison Villard Oswald Garrison Villard (March 13, 1872 – October 1, 1949) was an American journalist and editor of the ''New York Evening Post.'' He was a civil rights activist, and along with his mother, Fanny Villard, a founding member of the NAACP. In ...
criticized ''America's 60 Families'', describing it as "bitter muckracking", lamenting that it merely revisited old themes, and ultimately dismissing it with the caution that as "a guidebook to American folly and scandal it has a place. How I hope it will not find its way to Hitler and Mussolini! It would be held by them to be proof positive that our democracy is beyond hope". Several years later,
Nazi Nazism (), formally named National Socialism (NS; , ), is the far-right politics, far-right Totalitarianism, totalitarian socio-political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Germany. During H ...
politician
Robert Ley Robert Ley (; 15 February 1890 – 25 October 1945) was a German Nazi politician and head of the German Labour Front during its entire existence, from 1933 to 1945. He also held many other high positions in the Nazi Party, including , and . So ...
, head of the German Labor Front, published a pamphlet in
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
titled ''Roosevelt Betrays America!'' in which he cited Lundberg's book as proof that "nowhere are as many scoundrels running around loose as in the United States".


Ickes–Jackson speeches

United States Secretary of the Interior The United States secretary of the interior is the head of the United States Department of the Interior. The secretary and the Department of the Interior are responsible for the management and conservation of most federal land along with natura ...
Harold L. Ickes obliquely referred to the book in a December 1937 speech in which he declared that "the 60 families" had engineered the
Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
. The following month, he directly referenced the book in a speech given in support of the New Deal, despite the fact that Lundberg used ''America's 60 Families'', in part, to attack the "New Dealers" and cited instances of campaign contributions made by the "60 families" to Franklin Roosevelt's political campaigns. Ickes' speeches were coordinated with a similar one given by U.S. Assistant Attorney-General
Robert H. Jackson Robert Houghwout Jackson (February 13, 1892 – October 9, 1954) was an American lawyer, jurist, and politician who served as an associate justice of the U.S. Supreme Court from 1941 until his death in 1954. He had previously served as Un ...
to the
American Political Science Association The American Political Science Association (APSA) is a professional association of political scientists in the United States. Founded in 1903 in the Tilton Memorial Library (now Tilton Hall) of Tulane University in New Orleans, it publishes four ...
. In it, Jackson declared that American young people had to start their careers at "the bottom of an impossibly long ladder of a few great corporations dominated by America’s 60 families". According to Thomas Fleming, noting the criticisms Lundberg had made in the book about the Roosevelt administration of which Ickes was a part, "Ickes clearly assumed the vast majority of his audience was too dumb" to have read it. At the time of Ickes' speech, United States Senator
Josiah Bailey Josiah William Bailey (September 14, 1873 – December 15, 1946) was an American politician who served as a U.S. senator from the state of North Carolina from 1931 to 1946. Early life and education Born in Warrenton, North Carolina, he grew ...
also criticized Ickes' reference to the book, saying "there are men in places of authority who wish to undermine free enterprise".


Libel lawsuit

In January 1938 E. I. du Pont de Nemours and Company filed a $150,000
libel Defamation is a communication that injures a third party's reputation and causes a legally redressable injury. The precise legal definition of defamation varies from country to country. It is not necessarily restricted to making assertions ...
claim against Lundberg and his publisher, Vanguard Press, over what it said were false and defamatory remarks contained in the book about the company and the DuPont family, specifically that DuPont had defrauded the U.S. government on contracts during World War I. In settlement of the suit, Lundberg and Vanguard issued a full retraction of the claim.


Modern views

During a 1974 interview with ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', political activist
Ralph Nader Ralph Nader (; born February 27, 1934) is an American lawyer and political activist involved in consumer protection, environmentalism, and government reform causes. He is a Perennial candidate, perennial presidential candidate. His 1965 book '' ...
said he found "some of his best ammunition in books that most businessmen have forgotten", citing ''America's 60 Families'' among those volumes. In 1983, Nader further explained that "I read all the muckraker books before I was fourteen – ''America’s 60 Families'', ''
The Jungle ''The Jungle'' is a novel by American author and muckraking-journalist Upton Sinclair, known for his efforts to expose corruption in government and business in the early 20th century. In 1904, Sinclair spent seven weeks gathering information ...
''." In 1995 journalist and political biographer
Robert Caro Robert Allan Caro (born October 30, 1935) is an American journalist and author known for his biographies of United States political figures Robert Moses and Lyndon Johnson. After working for many years as a reporter, Caro wrote '' The Power Bro ...
noted that he had frequently used the book as a reference in his own writings and, in 2016, called it "one of the greatest examples of political reporting."


Sequels

The year after publication of ''America's 60 Families'', Lundberg published ''Who Controls Industry?'', a 32-page pamphlet containing rebuttals of criticisms made of the book. To Villard's attack that ''America's 60 Families'' did not present an original thesis and was likely to be exploited by Hitler or Mussolini, Lundberg replied that it was "'new' enough to be at the occasion of a national political furor". He said that Villard was a "life-long friend and Harvard classmate" of the banker
Thomas W. Lamont Thomas William Lamont Jr. (September 30, 1870 – February 2, 1948) was an American banker. Early life Lamont was born in Claverack, New York. His parents were Thomas Lamont, a Methodist minister, and Caroline Deuel Jayne. Since his father wa ...
who was "on visiting terms with Mussolini". In 1968 Lundberg released the 750-page tome ''The Rich and the Super-Rich'', published by
Lyle Stuart Lyle Stuart (born Lionel Simon; August 11, 1922June 24, 2006) was an American author and independent publisher of controversial books. He worked as a newsman for years before launching his publishing firm, Lyle Stuart, Incorporated. A former pa ...
. Describing the new book as an "inflationary continuation-extension" of ''America's 60 Families'', ''Kirkus Reviews'' gave it a cooler reception than it had afforded ''America's 60 Families'' three decades prior, writing that "Mr. Lundberg is not only a sloppy writer, he is also misleading". In ''
The American Scholar "The American Scholar" was a speech given by Ralph Waldo Emerson on August 31, 1837, to Phi Beta Kappa society of Harvard College at the First Parish in Cambridge in Cambridge, Massachusetts. He was invited to speak in recognition of his groundb ...
'', Asher Lans penned a more positive review of ''The Rich and the Super-Rich'', saying that while it was "too long, at points factually erroneous, and often prone to oversimplification", these faults were minor and the volume represented an "immensely important and provocative popularization of insufficiently noticed tendencies in the political economy".


Publication history

''America's 60 Families'' was first published in the United States by Vanguard Press. It was subsequently translated into several languages and re-released in English multiple times: * 1937 – New York: Vanguard Press * 1938 – Maastricht: Leiter-Nypels (
Dutch Dutch or Nederlands commonly refers to: * Something of, from, or related to the Netherlands ** Dutch people as an ethnic group () ** Dutch nationality law, history and regulations of Dutch citizenship () ** Dutch language () * In specific terms, i ...
) * 1938 – Amsterdam: Allert de Lange (
German German(s) may refer to: * Germany, the country of the Germans and German things **Germania (Roman era) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizenship in Germany, see also Ge ...
) * 1939 – New York: Halcyon House * 1940 – New York: Halcyon House * 1941 – Tokyo: Ikusei Sha (
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
) * 1946 – New York: Citadel Press * 1948 – Prague: Svoboda (
Czech Czech may refer to: * Anything from or related to the Czech Republic, a country in Europe ** Czech language ** Czechs, the people of the area ** Czech culture ** Czech cuisine * One of three mythical brothers, Lech, Czech, and Rus *Czech (surnam ...
) * 1948 – Moscow: Publishing House of Foreign Literature (
Russian Russian(s) may refer to: *Russians (), an ethnic group of the East Slavic peoples, primarily living in Russia and neighboring countries *A citizen of Russia *Russian language, the most widely spoken of the Slavic languages *''The Russians'', a b ...
) * 1960 – Prague: Cooperative Work (Czech) * 1960 – New York: Citadel Press


See also

*
Elite theory In philosophy, political science and sociology, elite theory is a theory of the State (polity), state that seeks to describe and explain power relations in society. In its contemporary form in the 21st century, elite theory posits that (1) power i ...
* Iron law of oligarchy * ''
The Power Elite ''The Power Elite'' is a 1956 book by sociologist C. Wright Mills, in which Mills calls attention to the interwoven interests of the leaders of the military, corporate, and political elements of the American society and suggests that the ordinar ...
''


Notes


References


External links


Full text of book at archive.org
{{Authority control 1937 non-fiction books American non-fiction books American political books Books about the United States Books about wealth distribution Elite theory Oligarchy Vanguard Press books Wealth concentration