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Tim Ambler (born 1937- 3 August 2024) was a British
organizational theorist An organization or organisation ( Commonwealth English; see spelling differences) is an entity—such as a company, or corporation or an institution (formal organization), or an association—comprising one or more people and having a par ...
, author and academic on the field of
Marketing effectiveness Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ...
. Ambler featured on Marketing's list of the 100 most powerful figures in the industry. He is cited by the Chartered Institute of Marketing as one of the top 50 marketing experts in the world


Life and career

Ambler was educated at Oxford University (MA in mathematics) and the
MIT Sloan School of Management The MIT Sloan School of Management (branded as MIT Sloan) is the business school of the Massachusetts Institute of Technology, a private university in Cambridge, Massachusetts. MIT Sloan offers bachelor's, master's, and doctoral degree progra ...
(SM in marketing). Before becoming an academic, Ambler spent some 30 years in business, initially as an accountant, switching to marketing, and his knowledge of the two fields enabled him to develop new approaches to marketing effectiveness and accountability. As marketing director for International Distillers and Vintners (IDV) he was associated with the development of Bailey's Irish Cream, Le Piat d'Or, Smirnoff Vodka and Croft Sherry.Tim Ambler (1996) ''The financial times guide to marketing: from advertising to zen''. Pitman Pub., 1 May 1996. p. v More recently he held overall international marketing responsibility for IDV and worked extensively in the US, Canada, Africa and emerging markets. He was senior fellow and then honorary senior research fellow in marketing at London Business School and researched and written articles and books on
Marketing effectiveness Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ...
. Since 2005, he was a senior fellow of the Adam Smith Institute, contributing research papers and over 200 blogs.


Key ideas

His books included ''Marketing'' and the ''Bottom Line'' (Prentice Hall, 2nd Edition 2003), ''Doing Business in China'' (with Morgen Witzel and Chao Xi, Routledge, 3rd Edition 2009) and ''The Lucky Marketeer'' (Quiller Press, 2014). The British Chambers of Commerce published Ambler's report on deregulation., as well as co-authoring 10 annual reports on the cost of regulation to business and the weaknesses of government processes for new regulations. The Adam Smith Institute published a series of Ambler's reports on Deregulation. The Centre for Social Justice published Analysis Paralysis: Assess safeguarding children by results (May 2015). The Worshipful Society of Marketers published Ambler's reports proposing a framework for
Annual report An annual report is a comprehensive report on a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance. ...
narrative reporting, as a way of involving
shareholders A shareholder (in the United States often referred to as stockholder) of corporate stock refers to an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the ...
in marketing. The
Chartered Institute of Marketing The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. CIM offers 130 study centres in 36 countries, and exam centres in 132 countries. In 1952 Prince ...
published a report on Marketing Effectiveness to which Ambler was a principal adviser. The Marketing Science Institute of America published the finding of Ambler's extensive research study of the use of marketing metrics in the UK and Spain. They subsequently published a study of Dashboards and Marketing. The Australian Marketing Institute published Ambler's guidelines for choosing marketing dashboard metrics. Ambler was editor and a contributor to the Special Issue on Marketing Metrics of the Journal of Marketing Management. On retirement, he took up music composition, primarily for voice and wind. London Festivals of Contemporary Church Music have featured 11 of his works and his Mass has been performed at Westminster Cathedral, Downside Abbey and St John the Baptist Cathedral, Norwich


See also

*
Marketing Effectiveness Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ...
* Marketing Accountability


References

{{DEFAULTSORT:Ambler, Tim 1937 births Living people British business theorists Marketing theorists Advertising theorists Academics of London Business School MIT Sloan School of Management alumni Alumni of the University of Oxford British expatriates in the United States