Allen's, earlier A. W. Allen Limited, is an Australian brand of confectionery products produced by Nestlé. Allen's is the top brand of sugar confectionery in Australia. It is best known for

Minties Minties is a brand of confectionery originating in Australia and manufactured in both Australia and New Zealand for their respective markets. They are a hard, white and chewy, rectangular mentha, mint-flavoured Confectionery, confection, which ...

, a soft chewable mint-flavored confectionery, and their varieties of 'Party Mix' lollies.

History

Allen's was founded by Alfred Weaver Allen (1870–1925), a Melbourne confectioner. Originally employed by MacRobertson's, he commenced confectionery production in 1891 at his Fitzroy confectionery shop. By 1909, Allen's was the third largest confectionery business in Melbourne, after those of MacRobertson and

Abel Hoadley Abel Hoadley (10 September 1844 – 12 May 1918) was a manufacturer of jams and sauces, remembered today as the inventor of the popular Australian confectionery bar the Violet Crumble. History Hoadley was born in Willingdon, East Susse ...

. It launched as a public company in 1922. It moved from an adjacent site to a vast factory built to the design of prominent Melbourne architect

Joseph Plottel Joseph Plottel (1883 – 28 May 1977) was a British born architect who was active in Melbourne, Australia between 1911 and World War II, working in a range of revival styles, as well as Art Deco in the 1930s. He is best known for the St Kilda ...

in South Melbourne on the banks of the Yarra River (which had formerly housed Holden's first Australian plant and Kraft Walker Foods), in the 1950s. Its animated neon sign was a local landmark up to its demise in 1987. Allen's abandoned chocolate production after World War II, however it became Australia's largest confectionery company. Allen's was purchased by UK-based Rothmans Holdings in 1985. Two years later it was sold to Nestlé.

Products and brands

Current

Fantales Allen's, earlier A. W. Allen Limited, is an Australian brand of confectionery products produced by Nestlé. Allen's is the top brand of sugar confectionery in Australia. It is best known for Minties, a soft chewable mint-flavored confectionery, ...

– * Jaffas *

* Sherbies * Milko *

Red Ripperz Red Ripperz (formerly Redskins or Red Skins) are a red, raspberry-flavoured chewy confectionery manufactured in Australia by Nestlé under their Allen's brand. The confectionery is sold as elongated bars which are individually twist-wrapped in p ...

* Bananas * Classic Party Mix * Party Mix * Retro Party Mix * Chew Mix * Fruits & Cream * Jelly Beans * Killer Pythons * Kool Mints * Kool Fruits * Snakes Alive * Frogs Alive *

Cheekies Cheekies (formerly Chicos) is a chocolate-flavoured jelly lolly (i.e. sweets in British English or candy in American English). Description They are similar to Jelly Babies, but rather than being fruit flavoured and in a variety of colours, the ...

* Strawberries & Cream * Pineapples * Freckles * All About Red * Jungle Stretchies * Sea Stretchies * Milk Bottles * Ice Pops * Sorbet Cones * Ripe Raspberries * Spearmint Leaves – * Black Cats * Bites Mini Chocolate Raspberries * Bites Mini White Choc Raspberries * Bites Mini Chocolate Black Cat * Bites Mini Chocolate Bananas * Oak Flavoured Milk Bottles and Oak Iced Coffee Milk Bottles *Sourz Snakes Alive * Sourz Tangy Randoms * Sourz Frogs Alive * Sherbies Sour Fizz Chews

Former

* Ace chewing gum * Cobbers * Bursting Bees * Butter menthols * Cure-em-quick (later Check-em-quick) * Irish Moss gum jubes * Jelly Tots – First introduced in 1998, discontinued in 2004; temporarily reintroduced in 2015 * Q. T. fruit drops * Steamrollers * Tangy Tots * Green Frogs – Discontinued in 2015 due to poor sales * Kool Chocs – Discontinued in 2015 * Racing Cars * Spearmint * Oddfellows * Marella Jubes – Discontinued in 2018 due to poor sales * Grubs – Part of Allen's reduced sugar range * Strawbs – Part of Allen's reduced sugar range * Frog Family * Peaches & Cream * Drumstick * Frosty Fruits

Adjustments to product lines

In October 2014, Allen's reduced the size of the 'Killer Python' product in order to reduce its portion size. It shrunk from 47 grams (630kJ) to 24 grams (336kJ). The price of the snake was also adjusted accordingly. In June 2015, the 'Spearmint Leaves' and 'Green Frogs' product lines were discontinued as they were not selling well, although 'Spearmint Leaves' were reintroduced in 2020. Spokesperson for Allen's parent company Nestlé, Margaret Stuart, has said that the 'Red Frogs' "outsell the green 10 to one".

Notes

References

External links

* {{Nestlé 1891 establishments in Australia Australian companies established in 1891 Products introduced in 1891 Australian brands Australian confectionery New Zealand confectionery Brand name confectionery Nestlé brands