Alizé is a line of

alcoholic drink Drinks containing alcohol (drug), alcohol are typically divided into three classes—beers, wines, and Distilled beverage, spirits—with alcohol content typically between 3% and 50%. Drinks with less than 0.5% are sometimes considered Non-al ...

s. It is produced in several varieties that can be consumed neat or can be used in mixed drinks. As of 2023, the line consists of ten vodka-based liqueurs, all of which are 16%

alcohol Alcohol may refer to: Common uses * Alcohol (chemistry), a class of compounds * Ethanol, one of several alcohols, commonly known as alcohol in everyday life ** Alcohol (drug), intoxicant found in alcoholic beverages ** Alcoholic beverage, an alco ...

(32 US proof). Each liqueur starts with a blend of vodka and passion fruit juice and is then flavored with various other fruit juices.

History

In 1984 Alizé was introduced by the Kobrand Corporation at the Wine and Spirits Wholesalers of America convention in New Orleans. A common company known as L & L was created to produce and distribute Alizé. In 1986, Alizé Gold Passion was introduced in the United States, initially targeting 45- to 55-year-old white women.Neuringer, Larry. Interview with Robert Bradford
Cognac: Our Annual Review
. ''Massachusetts Beverage Business''. January 2003. Retrieved on 2007-05-02. It did not sell well until around 1994 when its price was dropped from $25 to $16 per bottle in a move to liquidate inventory while around the same time it started to appear in rap videos such as

Tupac Shakur Tupac Amaru Shakur (; born Lesane Parish Crooks; June 16, 1971 – September 13, 1996), also known by his stage names 2Pac and Makaveli, was an American rapper and actor, regarded as one of the greatest and most influential rappers of all tim ...

's "Thug Passion". The packaging of Alizé has undergone three major changes: a new bottle shape and an updated label with foil imprinting and a larger name in 2002, followed by a frosted bottle and silk screened label in 2006, and the transition to a clear bottle for all flavors in 2007.

Advertising

Throughout the 1990s, Alizé’s advertising involved promotions such as a Culinary Mentorship Challenge, which offered the grand prize of a month-long study program at

Le Cordon Bleu Le Cordon Bleu (; French: " The Blue Ribbon"; LCB) is a French hospitality and culinary education institution, teaching haute cuisine. Its educational focuses are hospitality management, culinary arts, and gastronomy. The institution consists ...

; another promotion was “Operation Redhead”, a collaboration with Manic Panic, that gave 250 winners the opportunity to become redheads via a special-edition hue of hair dye.Howard, Theresa (1999-09-27).
Read All Over
. ''Brandweek''. From 2016 to 2017, Alizé sponsored the

biopic A biographical film or biopic () is a film that dramatizes the life of an actual person or group of people. Such films show the life of a historical person and the central character's real name is used. They differ from docudrama films and histo ...

“ All Eyez on Me”. In 2018, they partnered with The Doughnut Project to create a (limited-time only) rose-colored doughnut with crème filling, topped with an Alizé Pink liqueur and lime glaze, complete with a candied lime finish.

Wendy Williams Wendy Williams Hunter (; born July 18, 1964) is an American former broadcaster, media personality, and writer. Prior to television, Williams was a radio DJ and host and quickly became known in New York City as a shock jock. She gained notori ...

was the spokesperson for Alizé from 2006 to 2007. Her activities included a 5-city national tour called Alizé LIVE! Presents '' The Wendy Williams Experience'', highlighting her signature radio show.

References

External links

* {{DEFAULTSORT:Alize Alcoholic drink brands Cognac Liqueurs