The Agriculture and Horticulture Development Board (AHDB) is a levy board funded by farmers and growers and some other parts of the supply chain. It aims to enhance farm business efficiency and competitiveness in the areas of: pork, beef and lamb production in

England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...

;

dairy A dairy is a place where milk is stored and where butter, cheese, and other dairy products are made, or a place where those products are sold. It may be a room, a building, or a larger establishment. In the United States, the word may also des ...

potato The potato () is a starchy tuberous vegetable native to the Americas that is consumed as a staple food in many parts of the world. Potatoes are underground stem tubers of the plant ''Solanum tuberosum'', a perennial in the nightshade famil ...

es and

horticulture Horticulture (from ) is the art and science of growing fruits, vegetables, flowers, trees, shrubs and ornamental plants. Horticulture is commonly associated with the more professional and technical aspects of plant cultivation on a smaller and mo ...

Great Britain Great Britain is an island in the North Atlantic Ocean off the north-west coast of continental Europe, consisting of the countries England, Scotland, and Wales. With an area of , it is the largest of the British Isles, the List of European ...

; and

cereal A cereal is a grass cultivated for its edible grain. Cereals are the world's largest crops, and are therefore staple foods. They include rice, wheat, rye, oats, barley, millet, and maize ( Corn). Edible grains from other plant families, ...

s and oilseeds in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

. It undertakes

research and development Research and development (R&D or R+D), known in some countries as OKB, experiment and design, is the set of innovative activities undertaken by corporations or governments in developing new services or products. R&D constitutes the first stage ...

and farm-level knowledge transfer activity, provides essential market information to improve supply chain transparency and undertakes marketing promotion activities to help stimulate demand and to develop export markets. These are activities which most individual farm businesses could not afford to do themselves.

History

It was formed on 1 April 2008, from five previous organisations which were similarly levy-funded, which were the British Potato Council; the Home-Grown Cereals Authority; the Horticultural Development Council; the Meat and Livestock Commission; and the Milk Development Council. It was created using powers granted under the

Natural Environment and Rural Communities Act 2006 The Natural Environment and Rural Communities Act 2006 (c 16), also referred to as the NERC Act (2006), is an Act of the Parliament of the United Kingdom. In a reorganisation of public bodies involved in rural policy and delivery, the measures d ...

Function

Its statutory purpose is to improve UK farm business efficiency and competitiveness. This is defined as:

(a) increasing efficiency or productivity in the industry;
(b) improving marketing in the industry;
(c) improving or developing services that the industry provides or could provide to the community; and
(d) improving the ways in which the industry contributes to sustainable development.

Structure

It is structured with six operating divisions representing the commodity sectors covered by its statutory remit: * pork in England * dairy (milk) in Great Britain * beef and lamb in England * horticulture in Great Britain * cereals and oilseeds in the United Kingdom * AHDB Potatoes - potatoes in Great Britain

Funding

Farmers, growers and others in the food supply chain pay a statutory levy and in return receive services that they might not otherwise be able to afford to invest in, like research and development, market intelligence information and trade development and marketing. The levy rate is recommended by advisory boards composed of levy payers and agreed by the AHDB Board and by UK Ministers.

2024 advertising campaign

In 2024, the AHDB ran an advertising campaign called "Let's Eat Balanced", encouraging the consumption of meat and milk. Objections were raised to the campaign by medical groups and other campaigners, stating that this went counter to evidence-based standards for healthy eating.

References

External links

* {{DEFAULTSORT:Agriculture And Horticulture Development Board Organizations established in 2008 Organisations based in Warwickshire Agricultural organisations based in the United Kingdom Agricultural marketing organizations Department for Environment, Food and Rural Affairs Non-departmental public bodies of the United Kingdom government 2008 establishments in the United Kingdom