Adobe Express, formerly Adobe Spark and later Creative Cloud Express, is a content creation tool developed by Adobe. It is a cloud-based design platform where users can create videos,

PDF Portable document format (PDF), standardized as ISO 32000, is a file format developed by Adobe Inc., Adobe in 1992 to present documents, including text formatting and images, in a manner independent of application software, computer hardware, ...

documents, web pages, graphics and other digital assets. It is aimed at mainstream users, not professional graphic designers.

History

There were three mobile apps that were predecessors to Adobe Express: * Adobe Post for iPhone and iPad, which turned photos and text into graphics to be posted to social media or similar media * Adobe Slate for iPad, which turned photos and text into stories, such as magazine-like travel stories, photo albums, newsletters, and reports * Adobe Voice for iPhone, which let users record their own stories with their voice and then illustrate them with images In 2016, Adobe unified these apps under the Adobe Spark brand and added a web version. In 2021, the application was relaunched as Adobe Creative Cloud Express, which was simplified to Adobe Express the next year. In 2023, Adobe launched Adobe Express for Enterprise, and later that year, incorporated generative

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into the product.

Collaboration

In October 2022, Adobe announced a collaboration with Wix to extend Adobe Express capabilities to Wix users. Adobe has also partnered with several organizations and companies, including Etsy, Meta and Mastercard. In May 2022, American singer GAYLE launched a campaign in partnership with Adobe that invites fans to use and share visual templates created with Adobe Express. In May 2023, Google collaborated with Adobe to enable Gemini users to generate images via Adobe Firefly and then modify them using Express.

References

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