''Admirável Chip Novo'' is the debut studio album by Brazilian artist

Pitty Priscilla Novaes Leone (born October 7, 1977), better known as Pitty, is a Brazilian Rock music, rock singer. She had played in two bands, Shes and Inkoma, before starting her solo career in 2003. She has sold over 2 million copies in her care ...

. It was released on 3 April 2003 through the independent label

Deckdisc Deckdisc is a Brazilian record company that was founded in 1998. History The Deckdisc officially began his career as a record label in 1998, with distribution from Universal Music. The first success was the series "O Som do Barzinho", which rea ...

. After stepping away from her role as vocalist for the

hardcore punk Hardcore punk (commonly abbreviated to hardcore or hXc) is a punk rock music genre#subtypes, subgenre and subculture that originated in the late 1970s. It is generally faster, harder, and more aggressive than other forms of punk rock. Its roots ...

band Inkoma, Pitty continued composing new songs but had no immediate plans to record them. In 2002, she was approached by producer and Deckdisc executive Rafael Ramos, who requested a

cassette tape The Compact Cassette, also commonly called a cassette tape, audio cassette, or simply tape or cassette, is an analog audio, analog magnetic tape recording format for Sound recording and reproduction, audio recording and playback. Invented by L ...

of her compositions featuring her voice and

acoustic guitar An acoustic guitar is a musical instrument in the string family. When a string is plucked, its vibration is transmitted from the bridge, resonating throughout the top of the guitar. It is also transmitted to the side and back of the instrument, ...

. After reviewing the material, he signed her to the label under a multi-album deal. Pitty traveled to

Rio de Janeiro Rio de Janeiro, or simply Rio, is the capital of the Rio de Janeiro (state), state of Rio de Janeiro. It is the List of cities in Brazil by population, second-most-populous city in Brazil (after São Paulo) and the Largest cities in the America ...

to work on the album with musicians such as Joe,

Peu Sousa Pedro Sérgio dos Santos Maia de Sousa (July 22, 1977 – May 5, 2013), simply known as Peu Sousa, was a Brazilian guitarist, songwriter and record producer best known for his work with singer Pitty. Biography Career Peu Sousa was born in Salvad ...

, and

Duda Machado Eduardo Magalhaes Machado, commonly known as Duda Machado (born 10 September 1982 in Rio de Janeiro) is a Brazilian professional basketball player. At a height of 1.96 m (6'5") tall, he plays at the shooting guard and small forward positions. Pr ...

. The album features 11 original tracks, all written solely by Pitty except for one co-written song. Musically, it blends

hard rock Hard rock or heavy rock is a heavier subgenre of rock music typified by aggressive vocals and Distortion (music), distorted electric guitars. Hard rock began in the mid-1960s with the Garage rock, garage, Psychedelic rock, psychedelic and blues ...

and

alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...

, with lyrics that critique social norms and

consumerism Consumerism is a socio-cultural and economic phenomenon that is typical of industrialized societies. It is characterized by the continuous acquisition of goods and services in ever-increasing quantities. In contemporary consumer society, the ...

. ''Admirável Chip Novo'' received mixed reviews from music critics, who praised it as a strong debut project. At the 2004

Latin Grammy Awards The Latin Grammy Awards (stylized as Latin GRAMMYs) are awards presented by the Latin Recording Academy to recognize outstanding achievement in the Latin music, Latin music industry. The Latin Grammy honors works recorded in Spanish language, S ...

, the album was nominated for Best Brazilian Rock Album. Commercially, it became the album through which Pitty was "discovered" and gained nationwide recognition in Brazil. It was certified

platinum Platinum is a chemical element; it has Symbol (chemistry), symbol Pt and atomic number 78. It is a density, dense, malleable, ductility, ductile, highly unreactive, precious metal, precious, silverish-white transition metal. Its name origina ...

, recognizing over 200,000 copies sold. Six

singles Singles are people not in a committed relationship. Singles may also refer to: Film and television * ''Singles'' (miniseries), a 1984 Australian television series * ''Singles'' (1992 film), written and directed by Cameron Crowe * ''Singles'' ...

were released from the album, including "Máscara", "Admirável Chip Novo", and "Teto de Vidro", whose music videos became hits on television channels and were featured in TV soundtracks. Additionally, the videos earned Pitty multiple nominations at the

MTV Video Music Brazil The MTV Video Music Brasil awards (originally Video Music Awards Brasil and more commonly known as VMB), were MTV Brasil's annual award ceremony, established in 1995. MTV viewers picked the winners for most categories since 2001. Unlike in the ...

over the next two years. To promote the album, Pitty performed on several TV shows and embarked on a nationwide tour. Retrospectively, critics highlight the album's influence on Brazilian popular music at the time, particularly how it helped reinvent

Brazilian rock Brazilian rock refers to rock music produced in Brazil and usually sung in Portuguese language, Portuguese. In the 1960s, it was known as , the Portuguese transcription of the line "Yeah, yeah, yeah" from the Beatles song "She Loves You". Overv ...

in the mainstream culture of the 2000s. They also emphasize how Pitty drew younger audiences to the genre during an era dominated by romantic

pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...

artists.

Background and production

Pitty's first professional venture into music began in 1998 when she became the vocalist for Inkoma, a

band formed in

Salvador, Bahia Salvador () is a Municipalities of Brazil, Brazilian municipality and capital city of the Federative units of Brazil, state of Bahia. Situated in the Zona da Mata in the Northeast Region, Brazil, Northeast Region of Brazil, Salvador is recognize ...

. The band earned her underground recognition in her hometown, particularly after releasing a demo in 1998 that sold 15,000 copies. They also released a single, "Soneto", with a music video inspired by poet

Gregório de Matos Gregório de Matos e Guerra (December 23, 1636 – November 26, 1696) was a famous Portuguese Baroque poet from Colonial Brazil. Although he wrote many lyrical and religious poems, he was better known for his satirical ones, most of them criticiz ...

, and their debut EP, ''Influir'', in 2000 via the independent label Tamborete Entertainment. However, the group disbanded in 2001. Pitty later reflected: "It happened because everyone wanted to do different things—it felt natural. We never officially declared the end; it just faded". Afterward, Pitty focused on her studies, enrolling in the music program at the

Federal University of Bahia The Federal University of Bahia (, UFBA) is a public university located mainly in the city of Salvador. It is the largest university in the state of Bahia. Students can study there without paying tuition fees, as it is a public university. To j ...

for two semesters. During this period, she continued writing songs without plans to record them. Producer Rafael Ramos—whom she had met in 1998 through the same music circuit as Inkoma—expressed interest in her work and eventually invited her to record an album under his newly founded label, Deckdisc. Pitty recounted to '' Folha de S.Paulo'': "After the band split, I kept making music. I didn't know why, but I kept writing with just voice and guitar, recording on a handheld recorder. One day, Rafael called and asked for the tape. I sent it as a joke—it was rough and poorly recorded. But he liked it and invited me to make the album". For the

recording sessions A studio recording, or a recording session is any recording made in a studio, as opposed to a live recording, which is usually made in a concert venue or a theatre, with an audience attending the performance. Studio cast recordings In the case o ...

, Pitty moved alone to a Rio de Janeiro apartment rented by the label. Dissatisfied with local musicians, she recruited fellow Salvador natives Joe (drums), Peu Sousa (guitar), and Duda Machado (bass). In an interview with ''

Vice A vice is a practice, behaviour, Habit (psychology), habit or item generally considered morally wrong in the associated society. In more minor usage, vice can refer to a fault, a negative character trait, a defect, an infirmity, or a bad or unhe ...

'', she explained: "I'd tried Rio musicians but thought: 'Guys, no, this band has to be the people from Salvador, it's weird, it's strange.' " To ''TPM'' magazine, she described forming the band: "I hesitated to bring Duda because I worried our

hen Hen commonly refers to a female animal: a female chicken, other gallinaceous bird, any type of bird in general, or a lobster. It is also a slang term for a woman. Hen, HEN or Hens may also refer to: Places Norway *Hen, Buskerud, a village in R ...

relationship would complicate things. But the deadline hit, and I said, 'Let's go!' Joe and Peu joined, and we thought, 'Record first, figure it out later.' We debated if it was a band. I wanted it, but didn't know if they'd stay—so we just named it Pitty". The album also features guest contributions: cellist Jaques Morelembaum on "Temporal" and bassist Liminha on "Equalize". Pitty wrote all 11 tracks alone except for "Equalize". Recording took place at Tambor Studio between 2002 and 2003.

Title and cover

To name the album, Pitty drew inspiration from ''

Brave New World ''Brave New World'' is a dystopian novel by English author Aldous Huxley, written in 1931, and published in 1932. Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hier ...

'', a science fiction novel by British author

Aldous Huxley Aldous Leonard Huxley ( ; 26 July 1894 – 22 November 1963) was an English writer and philosopher. His bibliography spans nearly 50 books, including non-fiction novel, non-fiction works, as well as essays, narratives, and poems. Born into the ...

, originally published in 1932. The singer wanted the title to reflect the book's concept, which depicts a 25th-century society devoid of critical awareness of reality. Academic Carolina Quarteu Rivera of the

Federal University of Paraíba Federal University of Paraíba (, UFPB) is a public university whose main campus is located in the city of João Pessoa, Paraíba, Brazil. Along with Federal University of Campina Grande, they're the main universities in the state of Paraíb ...

noted that the album's title, its title track, and its overarching themes unify the work, addressing "the manipulation and alienation of modern humans, programmed by an operating system as if we were robots. In this sense, the musical work invites reflection on how our supposed freedoms—liberty, autonomy of will, free expression—actually render us mere 'puppets' within a capitalist-controlled system". In an interview with

MTV Brasil MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth and entertainment. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming ...

, Pitty elaborated on this influence: "It's a book I adore. I've always loved reading, and while composing the album, this work was very present in my daily life. I had just reread it and watched ''

Fight Club ''Fight Club'' is a 1999 American film directed by David Fincher and starring Brad Pitt, Edward Norton, and Helena Bonham Carter. It is based on the 1996 novel ''Fight Club (novel), Fight Club'' by Chuck Palahniuk. Norton plays The Narrator (F ...

'' (1999)—a film that deeply impacted me with its themes of human robotization, standardization, and societal rules—which influenced my songwriting". Under the art direction of João Augusto, the album's photos were taken by fashion photographer Christian Gaul. The cover features a close-up of Pitty's face on the left side, her expression frozen in a state of alertness and mechanized dread. The artist's name appears in central-placed, purple-tinged blue lettering, nearly underlined by the album's title, which is rendered in a scrambled, graffiti-like style with black ink resembling blood or machine oil. This visual metaphor aligns with Pitty's hypnotic gaze, framed by thick nylon strands resembling barbed wire. Danyllo Ferreira Leite Basso, in his article for

São Paulo State University São Paulo State University (Unesp, ) is a public university run by the São Paulo State Government, state government of São Paulo (state), São Paulo, Brazil. Unesp has a combined student body of over 45,000 spread among its 23 campuses. The ...

, observed that these wires symbolize "the microscopic chains of power that constrain us, creating an illusion of freedom within digital imprisonment". Basso also noted that the metallic blue and gray hues "reference the mechanization of individuals, evoking the coldness of dehumanized, distant, and collapsing relationships—both between people and with the world".

Musical style

Musically, ''Admirável Chip Novo'' is a

and

album incorporating elements of

nu metal Nu metal (sometimes stylized as nü-metal, with a metal umlaut) is a subgenre of that combines elements of heavy metal music with elements of other music genres such as hip hop music, hip hop, funk, industrial music, industrial, and grunge. Nu ...

punk rock Punk rock (also known as simply punk) is a rock music genre that emerged in the mid-1970s. Rooted in 1950s rock and roll and 1960s garage rock, punk bands rejected the corporate nature of mainstream 1970s rock music. They typically produced sh ...

, and

grunge Grunge (sometimes referred to as the Seattle sound) is an alternative rock Music genre, genre and subculture that emerged during the in the U.S. state of Washington (state), Washington, particularly in Seattle and Music of Olympia, Washington, O ...

. Lyrically, the album critiques humanity's role in society, superficial modern values, and the yearning for spiritual freedom. Pitty acknowledged this in an interview with ''Correio'': "I didn't plan a rigid concept, but these themes naturally emerged. I'm troubled by today's superficiality, fueled by urban urgency". Only one track, "Equalize", explores romantic love. Pitty explained: "I'm romantic, but I struggle to articulate love lyrically. Others do it so well—I'd rather focus on other topics". "Teto de Vidro" ("Glass Ceiling") opens the album, addressing hypocrisy through a biblical allusion to "casting stones". Its frenetic rhythm features guitar solos, driving drum beats, and raw vocals. The title track, "Admirável Chip Novo" ("Brave New Chip"), critiques

and societal conditioning, likening humans to robots. The chorus—"Pense, fale, compre, beba / Leia, vote, não se esqueça / Use, seja, ouça, diga / Tenha, more, gaste, viva / Não sinhô, sim sinhô" ("Think, speak, buy, drink / Read, vote, don't forget / Use, be, hear, say / Have, live, spend, exist / No, sir / Yes, sir")—satirizes blind obedience. "Máscara" ("Mask") tackles societal façades, while "Equalize" is the album's sole ballad, romanticizing love through metaphors of art and music. "O Lobo" ("The Wolf") juxtaposes humans with wolves, critiquing self-destructive behavior. "Emboscada" ("Ambush") explores betrayal, and "Do Mesmo Lado" ("On the Same Side") uses heavy instrumentation to reflect on shared manipulation. "Temporal" ("Storm"), the gentlest track, reflects on fleeting relationships with acoustic guitars and cello. "Só de Passagem" ("Just Passing Through") advocates minimalism amid heavy riffs, while "I Wanna Be" critiques societal pretense with English-language lines. The album closes with "Semana que Vem" ("Next Week"), urging listeners to act without delay.

Reception

Critical reception

''Admirável Chip Novo'' received mostly mixed reviews from

music critic '' The Oxford Companion to Music'' defines music criticism as "the intellectual activity of formulating judgments on the value and degree of excellence of individual works of music, or whole groups or genres". In this sense, it is a branch of m ...

s. For '' Folha de S.Paulo'', Jean Canuto rated the album three out of five stars. He noted that Pitty did not disappoint in her solo debut, blending "sonically heavy tracks with expert lyrics" and "experimental pieces with string arrangements and acoustic guitars", elements he felt Brazilian rock at the time "lacked". Bruno Porto of ''

O Globo ''O Globo'' (, ''The Globe'') is a Brazilian newspaper based in Rio de Janeiro. ''O Globo'' is the leading daily newspaper in the country and the most prominent print publication in the Grupo Globo media conglomerate. Founded by journalist Ir ...

'' recommended the album to readers, stating that while Pitty did not explore her shouted vocals or Inkoma's punk sound, she delivered vigorous rock in a "well-produced album" that reaffirmed her artistic identity. Similarly, Fabiana Bártholo of

remarked that the album's "aura suggests someone with attitude, a rock and roll lover eager to deliver substance to her audience". Rafael Fracacio of Let's Rock! described the album as "a massive rock explosion—heavy sound, consistent tracks, precise vocals, and lyrics full of poetry and depth", declaring it "on par with any work in the genre" and "essential for fans of poetry, reflection, and real rock". In a less enthusiastic review, Tatiana Tavares of '' Tribuna da Imprensa'' awarded the album two out of four stars. While praising Pitty's vocals, she criticized its inconsistency, calling it a "girl's album" that avoids "romantic pop nonsense or the bitter tone of American female rockers". She noted its "aggressive, guitar-driven" tracks like "Máscara" but found "O Lobo" overly pretentious. Tavares concluded that debut albums "often aim in multiple directions", and while ''Admirável Chip Novo'' had flaws, it signaled "a promising career start". Marco Antonio Barbosa of CliqueMusic also gave two out of five stars, applauding Pitty's vocals and compositions but criticizing the album's "overambitious" dystopian concept, which he deemed "naive". He felt producer Rafael Ramos' "polished, radio-friendly" approach diluted the band's raw edge. Despite these issues, Barbosa acknowledged the album's "diversity, solid songwriting, and quality performances", though he argued it "didn't change the game".

Accolades

At the 5th Annual Latin Grammy Awards, ''Admirável Chip Novo'' was nominated for Best Brazilian Rock Album but lost to Skank's

Cosmotron The Cosmotron was a particle accelerator, specifically a proton synchrotron, at Brookhaven National Laboratory. Its construction was approved by the U.S. Atomic Energy Commission in 1948, reaching its full energy in 1953, and continuing to run ...

. At the 9th MTV Video Music Brasil in 2003, Pitty received two nominations: Best New Artist and Viewers' Choice, though she did not win. At the 2004 ceremony, she won Video Music Brasil awards for Best Rock Video ("Equalize") and Viewers' Choice. "Semana que Vem" won Best Video at the

Multishow Brazilian Music Award The Multishow Brazilian Music Awards (), or simply known as the Multishow Awards (Brazilian Portuguese: ''Prêmio Multishow''), is an award show presented by the Brazilian channel Multishow to honor the best in Music of Brazil, Brazilian music. O ...

, while "Equalize" was nominated for Best Song. "Semana que Vem" also won Best National Video at the Meus Prêmios Nick, and "Equalize" received the Troféu Rádio Rock for Best National Song.

Commercial performance

''Admirável Chip Novo'' became a sensation in Brazilian rock, ending 2003 as the genre's best-selling album. It earned a

platinum certification Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...

in Brazil for sales exceeding 250,000 copies. By October 2005, digital sales on iMusica reached 2,942 downloads at each.

Promotion

Singles

"Máscara" was released on 21 March 2003 as the lead single from Admirável Chip Novo. Initially, Deckdisc doubted its commercial potential, as Pitty revealed: " he label said'Máscara'? Are you crazy? It's almost five minutes long, partly in English, with a wall of guitars in the chorus. It won't get airplay anywhere.' But my intuition said it had to be this one, and it was". The music video, directed by Maurício Eça, features Pitty and her band performing in a warehouse while judges in black robes evaluate them. Meanwhile, a man dressed as a pai de santo displays "rarities" in a cage, including twin angels and an elderly man dressed as a woman. The video became Pitty's first to air on MTV Brasil's Disk MTV, where it became a hit. The song was also featured as the theme for the character Shao Lin ( Leonardo Miggiorin) in the Rede Globo telenovela

Senhora do Destino ''Senhora do Destino'' (English: ''Lady of the Destiny'') is a Brazilian telenovela that was produced and aired by Rede Globo from June 28, 2004, to March 11, 2005, with a total of 221 episodes. Replacing ''Celebridade'' and being replaced by '' ...

. "Admirável Chip Novo" was released as the second single on 5 August. Directed by Eça, the video premiered on MTV Brasil's Pulso MTV on 28 July. It depicts Pitty in a studio, observed by a director and a viewer who ultimately shuts off the television, ending the scene. On 21 November, "Teto de Vidro" was released as the third single. Its video, also directed by Eça, shows Pitty singing in a studio crisscrossed by infrared beams, waiting to strike if she steps out of line. The song was featured in the soundtrack of the 11th season of the Brazilian series ''

Malhação ''Malhação'' (, ''Young Hearts'' in English) is a Brazilian soap-opera that aired on TV Globo from 4 March 1995 to 3 April 2020. The series is targeted at a teenage audience. Each season runs for about a year with cast members changing every ...

''. "

Equalize ''Equalize'' is the third album by the UK band Swami Swami (; ; sometimes abbreviated sw.) in Hinduism is an honorific title given to an Asceticism#Hinduism, ascetic who has chosen the Sannyasa, path of renunciation (''sanyāsa''), or has ...

" was released as the fourth single on 28 April 2004. Directed by Caíto Ortiz and Doca Corbett, the video premiered on Pulso MTV on 28 July. It features Pitty alone in a house, performing various activities, including using the bathroom with the door open. During the chorus, she twirls in a large skirt, with CGI effects enhancing scenes like falling flower petals and moving books. Pitty revealed: "The first cut included a scene I proposed, simulating female

masturbation Masturbation is a form of autoeroticism in which a person Sexual stimulation, sexually stimulates their own Sex organ, genitals for sexual arousal or other sexual pleasure, usually to the point of orgasm. Stimulation may involve the use of han ...

, which has always been taboo. It was an attempt to show an image that's rarely seen". "Semana que Vem" was released as the fifth single on 3 November 2004. Directed by Eça, Sérgio Mastrocola, and Pablo Nobel, the video premiered on Pulso MTV on 14 December. It shows Pitty aging gradually as she sings, ending with her as an elderly woman driving a VW Fox. Finally, "I Wanna Be" was released as the sixth single in February 2005. The video, filmed at a São Paulo concert venue, features Pitty and her band performing the song for a large audience.

Appearances

The promotion for ''Admirável Chip Novo'' began on 3 April 2003, when Pitty performed at a party dedicated to the album's release at the Nacional Club venue in São Paulo. On television, she promoted the album by performing several tracks on ''Gordo a Go-Go'', aired on MTV Brasil on 6 March. On '' Programa do Jô'', aired by

Rede Globo TV Globo (stylized as tvglobo; , ), formerly known as Rede Globo de Televisão (; shortened to Rede Globo) or simply known as Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965 ...

, Pitty was interviewed by Jô Soares and performed "Máscara" and "Admirável Chip Novo"; this appearance was later re-aired on the show in February of the following year. In July, she was featured on ''Pulso MTV'' — to premiere the music video for "Admirável Chip Novo" — and on ''Meninas Veneno''. In September, she appeared on the

Multishow Multishow is an entertainment channel owned by Canais Globo, Grupo Globo's cable and satellite television channel operator. It was launched in 1991, as one of the company's first four channels (with Telecine, Top Sport – now SporTV – and GNT ...

program ''Ensaio Geral'', performing several songs from the album. Host

Serginho Groisman Sérgio Groisman, best known as Serginho Groisman ( born June 29, 1950), is a Brazilian television presenter and journalist. He is the host of the talk shows '' Altas Horas'' on Rede Globo and ''Tempos de Escola'' on Canal Futura. Personal li ...

welcomed her on his Rede Globo show, '' Altas Horas'', where she performed "Admirável Chip Novo". At the 9th edition of the

, held on 28 August, Pitty performed "Máscara". On ''Neurônio MTV'', aired on 24 January 2004, she performed as a musical guest and participated in a competition against the band

Capital Inicial Capital Inicial is a Brazilian rock band from Brasília flourished in the 1980s, saw a resurgence in the late 1990s, and extended into the 2000s. History The band has recorded fourteen studio albums, five live albums and six DVDs in their 40-ye ...

. On 11 February, an entire episode of '' Luau MTV'' was dedicated to the artist, who was interviewed by Sarah Oliveira and performed several tracks from her repertoire, as well as covers of other artists. Between 17 and 21 May, she starred in ''Família MTV'', where her professional routine was documented for a week. On 2 June, she returned to ''Gordo a Go-Go'' to perform and be interviewed by João Gordo. She also performed again on ''Ensaio Geral'' on 27 July. TV Cultura aired a second appearance by the singer on ''Bem Brasil'' on 11 September. In October, she also appeared on '' Caldeirão do Huck'', on Globo, performing "Admirável Chip Novo" and "Teto de Vidro", as well as a cover of "

Girls Just Want to Have Fun "Girls Just Want to Have Fun" is a single made famous in 1983 by the American singer-songwriter Cyndi Lauper, written by Robert Hazard in 1979, with some of the lyrics changed by Lauper. It was released by Portrait Records as Lauper's debut s ...

" by

Cyndi Lauper Cynthia Ann Stephanie Lauper ( ; born June 22, 1953) is an American singer, songwriter and actress. Known for her distinctive image, featuring a variety of hair colors and eccentric clothing, and for her powerful four-octave vocal range;Jerome, ...

. The following month, in the final phase of her album's promotion, she performed the two aforementioned songs on ''

Domingão do Faustão ''Domingão do Faustão'' ( literally ''Big Fausto's Big Sunday'') was a Brazilian TV show aired every Sunday from 1989 to 2021. Produced by Rede Globo and hosted by Fausto Silva (also known as Faustão), it featured live music performances (usu ...

'', also on Globo. The promotion of ''Admirável Chip Novo'' continued with the Admirável Turnê Nova, which began in April 2003 and toured Brazilian cities. The tour's stop at the Salvador Summer Festival, on 1 February 2004, was attended by over 50,000 people. To celebrate the 20th anniversary of ''Admirável Chip Novo'', Pitty embarked on a second tour dedicated to the album, titled #ACNXX, which began on 1 April 2023. A video album was released as ''Admirável Vídeo Novo'' in 2004. In addition to recordings of the tour performances, the album included two documentaries featuring studio and behind-the-scenes conversations, as well as versions of hits performed by her and her band during the tour.

Legacy and impact

Pitty's debut album was highly significant for Brazilian

popular culture Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of cultural practice, practices, beliefs, artistic output (also known as popular art

f. pop art F is the sixth letter of the Latin alphabet. F may also refer to: Science and technology Mathematics * F or f, the number 15 (number), 15 in hexadecimal and higher positional systems * ''p'F'q'', the hypergeometric function * F-distributi ...

or mass art, sometimes contraste ...

and the music industry. Various specialized outlets credited it as one of the works that helped shape 21st-century

, noting that its release also served as a foundation for future bands and artists in the genre, introduced rock to a previously untapped audience, and made the artist a household name in the country. According to music journalist Pedro Hollanda, with ''Admirável Chip Novo'', Pitty brought "what was missing in the usicscene at that time and stood out as one of the few women to achieve great success in razilianrock". He observed that "even though

Charlie Brown Jr. Charles or Charlie Brown may refer to: People Arts and entertainment Music * Charlie Brown (singer) (born 1986), British singer * Charlie Brown (born 1970), American rapper and member of Leaders of the New School * Charles Brown (musician) (1922� ...

and

Planet Hemp Planet Hemp is a Brazilian rap rock band, formed in Rio de Janeiro, Brazil, in 1993, known for starting the career of rappers Marcelo D2 and BNegão for its lyrics supporting the legality of cannabis.hardcore elements to the mainstream, they still carried influences from rap and hip-hop, with lyrics addressing completely different themes". Similarly, editor Mike Faria noted that the "singer reached, above all, an audience that did not feel represented by the successful bands of the time, which were dominated by male figures". Joel Rocha, from the website Moodgate, considers that "Pitty's authentic attitude opened doors not only for new bands but also for other women, much like

Rita Lee Rita Lee Jones (31 December 1947 – 8 May 2023) was a Brazilian singer, songwriter, and multi-instrumentalist. Known as the " Queen of Brazilian Rock", she sold more than 55 million records, making her the most successful female artist by reco ...

did before. She played an important role in breaking gender stereotypes within rock, at a time when most bands were composed of men and

misogyny Misogyny () is hatred of, contempt for, or prejudice against Woman, women or girls. It is a form of sexism that can keep women at a lower social status than Man, men, thus maintaining the social roles of patriarchy. Misogyny has been wide ...

was even stronger in that niche". For Hollanda, the album's success helped revive the presence of women in the mainstream of Brazilian rock, at a time when other representatives of the genre like Rita Lee and

Paula Toller Paula Toller (born on August 23, 1962) is a Brazilian singer and songwriter. Toller is most known as the lead singer of Kid Abelha. In 1998, she released her self-titled first solo album, which was very well received. Her second solo album, title ...

were "living off their legacy", and

Cássia Eller Cássia Rejane Eller ( Portuguese: /ˈkasjɐ ʁeˈʒɐni ˈɛleʁ/) (December 10, 1962 – December 29, 2001) was a Brazilian singer, composer, and multi-instrumentalist, regarded as one of the greatest representatives of Brazilian rock in ...

had "passed away". Sandy in Concert 22

Pitty's rise represented a counterpoint to the last wave of artists from Bahia who had achieved significant prominence in Brazilian music up to that point, such as exponents of

axé music Axé () is a popular music genre that originated in Salvador, Bahia, Brazil in the 1980s, fusing different Afro-Caribbean genres, such as marcha, reggae, and calypso. It also includes influences of Brazilian music such as frevo, forró and ...

, with her standing out by embracing rock. As a result, the artist was credited with breaking the popular construct of axé as the only musical style produced in the state and opening new doors for artists outside the

Centro-Sul Centro-Sul (, ''South-Central'') is a geographic area that encompasses the Southeastern, Southern and Central-West regions of Brazil (see Brazil Regional Division), excluding the north of Minas Gerais, most of Mato Grosso, and parts of Tocan ...

region of Brazil to look up to "someone who achieved success without compromising who she was". This opinion was echoed by João Bernardo Caldeira, a critic for ''

Jornal do Brasil ''Jornal do Brasil'', widely known as ''JB'', is a daily newspaper published by Editora JB in Rio de Janeiro, Brazil. The paper was founded in 1891 and is the third oldest extant Brazilian paper, after the ''Diário de Pernambuco'' and ''O Esta ...

'', who commented that the artist's emergence "in a time of crisis, with scarce investments from the music industry", "represented a breath of hope for the entire independent and ''underground'' scene, which feared not seeing the light at the end of the tunnel. She is living proof that hard work and dedication can still take Brazilian music somewhere. Proof also that it is possible to achieve success across Brazil without leaving behind her indie DNA and roots in Salvador's rock scene. As ''mainstream'' as a

McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...

, as wandering as a

Michael Moore Michael Francis Moore is an American film director, producer, screenwriter, and author. Moore's work frequently addresses various Social issue, social, political, and economic topics. He first became publicly known for his award-winning debut ...

". The lyrics and sound of ''Admirável Chip Novo'' led Beatriz Velloso, from '' Época'' magazine, to position Pitty as an alternative in the Brazilian market — particularly for young consumers — to romantic

singers like

Sandy Sandy may refer to: People and fictional characters *Sandy (given name), including a list of people and fictional characters with the given name or nickname * Sandy (surname), a list of people * Sandy (Iranian music band), Iranian singer, comp ...

and Wanessa Camargo. In contrast to these artists, who focused on compositions centered around romantic relationships, Pitty encouraged listeners to question social norms and embrace self-acceptance regarding their personality and appearance. Due to its exploration of such themes, journalist Tácito Chimato stated that the album represented the voice of a generation of young people "angry at the world, who often didn't know how to put into words the revolt they felt, and found in the scene a space of common acceptance for the things they experienced in their early youth". In retrospect, Mari Pacheco, from ''Popline'', felt that the album anticipated topics that serve as analogies to discussions addressed years later, such as

cancel culture Cancel culture is a cultural phenomenon in which an individual thought to have acted or spoken in an unacceptable manner is ostracized, boycotted, shunned or fired, often aided by social media. This shunning may extend to social or professio ...

("Teto de Vidro") and reclaiming individuality ("Máscara"). Another analysis of the album praised the singer for subverting the notion that "in Brazil, to achieve success, music needs to be easily digestible, and in the case of a woman, her body must be part of the product"; Pitty, in the critic's view, managed to "capture the attention of a youth that was not willing to think but paid attention to the messages in the songs and catapulted her to insane success". The artist's style on the album was also noted for becoming a trend among many young people at the time, with teenagers emulating the clothes and accessories she wore, dyeing their hair, and wearing wristbands and chokers. With 1,606 votes, ''Admirável Chip Novo'' was voted the 4th best national album of 2003 by readers of ''Folha de S.Paulo''. Later, editors of the same newspaper listed it as one of the "50 albums that shaped Brazilian musical identity in the 2000s".

Track listing

Personnel

Credits adapted from the album liner notes: *

– vocals *

– guitar * Dunga – bass (tracks 1–3, 5–11) * Liminha – bass (track 4) *

– drums *

Paulinho Moska Paulo Corrêa de Araujo, also known as Moska or Paulinho Moska (born 27 August 1967, in Rio de Janeiro), is a Brazilian singer, composer and actor. He started to play the classical guitar when he was 13 years old, with friends. He graduated in ...

–

(track 8) * Luciano Granja – acoustic guitar (track 8) * Rick Ferreira – acoustic guitar (track 8) * Sacha Amback – orchestral chimes (track 8) * Jota Moraes – string arrangements * Ricardo Amado – violin *

Jaques Morelenbaum Jaques Morelenbaum (() born 18 May 1954) is a Brazilian instrumentalist, arranger, conductor, composer and music producer. Morelenbaum was born in Rio de Janeiro, the son of conductor Henrique Morelenbaum and piano teacher Sarah Morelenbaum. Hi ...

– cello ;Studio production * Rodrigo Vidal – recording and mixing * Rafael Ramos – music production * Pitty, Duda Machado – pre-production * João Augusto – art direction * Jorge Guerreiro – recording and mixing assistance * Tatiana Horácio – production assistance * Ricardo Garcia – mastering * Christian Gaul – photography * Mate Lelo – graphic design and project

References

Bibliography

* * * {{DEFAULTSORT:Admiravel Chip Novo 2003 debut albums Pitty albums 2000s Portuguese-language albums