Adicolor is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

of German sports manufacturer

Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...

, which consists of several collections of the Adidas Originals

clothing Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...

line, using mostly primary colors.ADICOLOR: ADIDAS ORIGINALS SE ADELANTA A LA PRIMAVERA
/Ref>ADIDAS ORIGINALS IS REVIVING ADICOLOR APPAREL THIS SEASON
by JONATHAN SAWYER] on High Snobiety

History

The first Adicolor apparel line was launched in 1983. The brand also launched all-white

sneakers Sneakers (American English, US) or trainers (British English, UK), also known by a #Names, wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual ...

that were sold along with

marker pen A marker pen, fine liner, marking pen, felt-tip pen, felt pen, flow marker, sign pen (in South Korea), vivid (in New Zealand), flomaster (in East Slavs, East and South Slavs, South Slavic countries), texta (in Australia), sketch pen (in South ...

s to let customers make art interventions to their shoes.Adidas Originals adicolor 2018
on Sneakers Magazine, 2018 The Adicolor sneaker was an all-white training shoe was specifically created for the adicolor concept. Presented in a wooden box, the adicolor low-top shoe comes with an all-white track jacket, a set of six colored acrylic paints, paintbrushes, and a wooden palette. The white leather can also be coated with sealant before or after painting. In 2005 Adidas re-launched Adicolor as a replica of the original. Trainers include characters on them such as "Trimmy" "Betty Boop" "Mr Happy" "Tron" "Miss Piggy", "Kermit the Frog" and

Muhammad Ali Muhammad Ali (; born Cassius Marcellus Clay Jr.; January 17, 1942 – June 3, 2016) was an American professional boxer and social activist. A global cultural icon, widely known by the nickname "The Greatest", he is often regarded as the gr ...

. There are similarities between the 1983 version and the 2005 version such as the "ghilly" lacing system and a rubber outsole. Each pair comes with two types of laces, one containing

Leonardo da Vinci Leonardo di ser Piero da Vinci (15 April 1452 - 2 May 1519) was an Italian polymath of the High Renaissance who was active as a painter, draughtsman, engineer, scientist, theorist, sculptor, and architect. While his fame initially rested o ...

's quote, "For all those colours which you wish to be beautiful, always start with a fresh white ground". One of the Adicolor range was criticised by the

Organization of Chinese Americans OCA-Asian Pacific American Advocates (previously known as the Organization of Chinese Americans) is a non-profit organization founded in 1973, whose stated mission is to advance the social, political, and economic well-being of Asian Americans a ...

for presenting a stereotyped image of Asians.

Films

In 2006 Adidas released adicolor Films a series of 7 directors' shorts corresponding to each of the main colors in the line: the series was created by independent film studio Idealogue.Adidas Adicolor, Seven Short Films About Color
by Scott Beale, August 14, 2007 * White - directed by Tronic * Red -

Roman Coppola Roman François Coppola (born April 22, 1965) is an American filmmaker and music video director. He is the son of Francis Ford and Eleanor Coppola, and is known for his film collaborations with Wes Anderson. Coppola serves as president of fi ...

& Andy Bruntel * Blue - Psyop *

Yellow Yellow is the color between green and orange on the spectrum of light. It is evoked by light with a dominant wavelength of roughly 575585 nm. It is a primary color in subtractive color systems, used in painting or color printing. In t ...

Neill Blomkamp Neill Blomkamp (; born 17 September 1979) is a South African and Canadian film director and screenwriter. He is known as the co-writer and director of the science fiction action film ''District 9'' (2009), for which he was nominated for the Aca ...

* Green - Happy * Pink - Charlie White * Black - Saiman Chow The series was produced by Mark Beukes, Jacqueline Bosnjak and Sara Seiferheld and was the first campaign to be available for download on the iPod and PlayStation Portable. Adicolor Films won a D&AD Award and Yellow Pencil for Excellence in short film and was shortlisted at Cannes Lions for the Titanium Award in 2007.

References

External links

*
adicolor 2006:Self expression and customization - press release 2005.

Ad Age adidas Customizes Films for Customized Feet

Films: adicolor white / adicolor green / adicolor pink / adicolor blue / adicolor red / adicolor yellow / adicolor black
{{Adidas Adidas Adidas brands