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Addition Elle was a Canadian clothing store chain that sold plus-size clothing. It was established in Montreal and sold to Reitmans in 2001. It closed all 74 Canadian locations Aug 15, 2021. Addition Elle clothing line can now be found at sister store, Penningtons.


Summary

The name of the store (not affiliated with ''
Elle ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the ...
'' magazine) is a pun on the
French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...
word ''additionelle'', which translates to ''additional'' in English. The company was established in
Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...
in 1980, and sold to Reitmans in 2001.
. All clothing comes in at least a ladies' size 14 and goes up to size 26. The target
demographic Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as edu ...
of the store is full figured women between 18 and 49 years of age. Some stores also sell bras and other
lingerie Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fash ...
items. Prior to the restructuring of Reitmans Ltd and the closing of all stores in Canada, Addition Elle stores were usually located in
shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
s, but a few were standalone
big box store A big-box store (also hyperstore, supercenter, superstore, or megastore) is a physically large retail establishment, usually part of a chain of stores. The term sometimes also refers, by extension, to the company that operates the store. The te ...
s.
Sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...
,
career The career is an individual's metaphorical "journey" through learning, work and other aspects of life. There are a number of ways to define career and the term is used in a variety of ways. Definitions The ''Oxford English Dictionary'' defi ...
apparel, and casual designs are the basic staples of all Addition Elle franchises. Jessica Biffi, who was a former contestant on the reality show '' Project Runway Canada'', designed a collection of clothing for Addition Elle for the spring 2010 fashion season.


References


External links

* {{Reitmans 1980 establishments in Quebec Clothing retailers of Canada Companies based in Montreal Retail companies established in 1980 2001 mergers and acquisitions